MM, I read this and I like the sound of it.  But unless Prof. Michael Porter (the renowned Strategist) says the same words, I would believe Bob C. is being poetic.  But hey Poetry may not stop Airtel from eating his lunch ;-) walu. --- On Thu, 3/24/11, muriuki mureithi <[email protected]> wrote: From: muriuki mureithi <[email protected]> Subject: [kictanet] Bob ups the corporate warfare strategy To: [email protected] Cc: "KICTAnet ICT Policy Discussions" <[email protected]> Date: Thursday, March 24, 2011, 5:05 PM Hi ------Restructuring presents a paradigm shift in the thinking and operations of both staff and business partners. Already, staff have been taken through the strategy, which Mr Collymore describes as a shift from the past to the present. “From output to outcomes, from value propositions to value conversations, from differentiated products to products that make a difference, from value chains to value cycles, from competitive advantage to constructive advantage,” is how he sums up the new direction.  --- Bob quoted  by DN Smart company http://www.nation.co.ke/Features/smartcompany/Silver+lining+in+Safaricom+sha...     Where can I get some academic writing on these concepts and where applied?       cheers   Muriuki Mureithi   Its only when you hitch yourself up to something bigger than yourself that you realise your true potential - barrack obama US President   -----Inline Attachment Follows----- _______________________________________________ kictanet mailing list [email protected] http://lists.kictanet.or.ke/mailman/listinfo/kictanet This message was sent to: [email protected] Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/jwalu%40yahoo.com