------Restructuring presents a paradigm shift in the thinking and operations of both staff and business partners. Already, staff have been taken through the strategy, which Mr Collymore describes as a shift from the past to the present.

“From output to outcomes, from value propositions to value conversations, from differentiated products to products that make a difference, from value chains to value cycles, from competitive advantage to constructive advantage,” is how he sums up the new direction. --- Bob quoted by DN Smart company http://www.nation.co.ke/Features/smartcompany/Silver+lining+in+Safaricom+shake+up++/-/1226/1130072/-/dctddjz/-/index.html

Where can I get some academic writing on these concepts and where applied?

cheers

Muriuki Mureithi

Its only when you hitch yourself up to something bigger than yourself that you realise your true potential - barrack obama US President