'Genericide': When brands get too big, Local Brands?
From the article, one of the most regularly used verbs in the 21st century
I stumbled upon this interesting article on IP What do escalators, asprin and yo-yos have in common? They're all victims of 'genericide'. Rhodri Marsden explores the perils of ubiquity for products; ... that shouldn't be used as a verb at all is "to google". When we refer to "googling" for products and services, we generally mean visiting google.com and typing in a query – but it could equally mean searching the internet by other means, too. There was a point where Larry Page and Sergey Brin, Google's founders, would have embraced the idea of their brand into a verb; indeed, the first reference found to "googling" occurs within something posted online by Page himself on 8 July 1998. https://www.independent.co.uk/news/business/analysis-and- features/genericide-when-brands-get-too-big-2295428.html B est, Rop.
Wow! Thanks for this Gideon- Genericide!!! On Thu, Jul 13, 2017 at 11:30 AM, Gideon via kictanet < kictanet@lists.kictanet.or.ke> wrote:
I stumbled upon this interesting article on IP
What do escalators, asprin and yo-yos have in common? They're all victims of 'genericide'. Rhodri Marsden explores the perils of ubiquity for products; ...
From the article, one of the most regularly used verbs in the 21st century that shouldn't be used as a verb at all is "to google". When we refer to "googling" for products and services, we generally mean visiting google.com and typing in a query – but it could equally mean searching the internet by other means, too. There was a point where Larry Page and Sergey Brin, Google's founders, would have embraced the idea of their brand into a verb; indeed, the first reference found to "googling" occurs within something posted online by Page himself on 8 July 1998.
https://www.independent.co.uk/news/business/analysis-and-fea tures/genericide-when-brands-get-too-big-2295428.html
B est, Rop.
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Very interesting Rop. Thanks for sharing On Jul 14, 2017 12:26 PM, "kanini mutemi via kictanet" < kictanet@lists.kictanet.or.ke> wrote:
Wow! Thanks for this Gideon- Genericide!!!
On Thu, Jul 13, 2017 at 11:30 AM, Gideon via kictanet < kictanet@lists.kictanet.or.ke> wrote:
I stumbled upon this interesting article on IP
What do escalators, asprin and yo-yos have in common? They're all victims of 'genericide'. Rhodri Marsden explores the perils of ubiquity for products; ...
From the article, one of the most regularly used verbs in the 21st century that shouldn't be used as a verb at all is "to google". When we refer to "googling" for products and services, we generally mean visiting google.com and typing in a query – but it could equally mean searching the internet by other means, too. There was a point where Larry Page and Sergey Brin, Google's founders, would have embraced the idea of their brand into a verb; indeed, the first reference found to "googling" occurs within something posted online by Page himself on 8 July 1998.
https://www.independent.co.uk/news/business/analysis-and-fea tures/genericide-when-brands-get-too-big-2295428.html
B est, Rop.
_______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke https://lists.kictanet.or.ke/mailman/listinfo/kictanet Twitter: http://twitter.com/kictanet Facebook: https://www.facebook.com/KICTANet/
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
-- *Mercy Mutemi, Advocate*.
_______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke https://lists.kictanet.or.ke/mailman/listinfo/kictanet Twitter: http://twitter.com/kictanet Facebook: https://www.facebook.com/KICTANet/
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
Excellent indication towards contributing towards the future thesaurus! Blessed day. Regards/Wangari --- Pray God Bless. 2013Wangari circa - "Being of the Light, We are Restored Through Faith in Mind, Body and Spirit; We Manifest The Kingdom of God on Earth". On Friday, 14 July 2017, 13:25, Irene Njuguna via kictanet <kictanet@lists.kictanet.or.ke> wrote: Very interesting Rop. Thanks for sharing On Jul 14, 2017 12:26 PM, "kanini mutemi via kictanet" <kictanet@lists.kictanet.or.ke > wrote: Wow! Thanks for this Gideon- Genericide!!! On Thu, Jul 13, 2017 at 11:30 AM, Gideon via kictanet <kictanet@lists.kictanet.or.ke > wrote: I stumbled upon this interesting article on IP What do escalators, asprin and yo-yos have in common? They're all victims of 'genericide'. Rhodri Marsden explores the perils of ubiquity for products; ...
From the article, one of the most regularly used verbs in the 21st century that shouldn't be used as a verb at all is "to google". When we refer to "googling" for products and services, we generally mean visiting google.com and typing in a query – but it could equally mean searching the internet by other means, too. There was a point where Larry Page and Sergey Brin, Google's founders, would have embraced the idea of their brand into a verb; indeed, the first reference found to "googling" occurs within something posted online by Page himself on 8 July 1998.
https://www.independent.co.uk/ news/business/analysis-and-fea tures/genericide-when-brands-g et-too-big-2295428.html Best, Rop. ______________________________ _________________ kictanet mailing list kictanet@lists.kictanet.or.ke https://lists.kictanet.or.ke/m ailman/listinfo/kictanet Twitter: http://twitter.com/kictanet Facebook: https://www.facebook.com/KICTA Net/ Unsubscribe or change your options at https://lists.kictanet.or.ke/m ailman/options/kictanet/kanini mutemi%40gmail.com The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. -- Mercy Mutemi, Advocate. ______________________________ _________________ kictanet mailing list kictanet@lists.kictanet.or.ke https://lists.kictanet.or.ke/ mailman/listinfo/kictanet Twitter: http://twitter.com/kictanet Facebook: https://www.facebook.com/ KICTANet/ Unsubscribe or change your options at https://lists.kictanet.or.ke/ mailman/options/kictanet/ injuguna5%40gmail.com The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke https://lists.kictanet.or.ke/mailman/listinfo/kictanet Twitter: http://twitter.com/kictanet Facebook: https://www.facebook.com/KICTANet/ Unsubscribe or change your options at https://lists.kictanet.or.ke/mailman/options/kictanet/wangarikabiru%40yahoo.... The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
participants (4)
-
Gideon -
Irene Njuguna -
kanini mutemi -
WANGARI KABIRU