I stumbled upon this interesting article on IP
What do escalators, asprin and yo-yos have in common? They're all victims of 'genericide'. Rhodri Marsden explores the perils of ubiquity for products; ...
From the article, one of the most regularly used verbs in the 21st century that shouldn't
be used as a verb at all is "to google". When we refer to "googling" for
products and services, we generally mean visiting
google.com and typing
in a query – but it could equally mean searching the internet by other
means, too. There was a point where Larry Page and Sergey Brin, Google's
founders, would have embraced the idea of their brand into a verb;
indeed, the first reference found to "googling" occurs within something
posted online by Page himself on 8 July 1998.
https://www.independent.co.uk/news/business/analysis-and-features/genericide-when-brands-get-too-big-2295428.html