Wow! Thanks for this Gideon- Genericide!!!

On Thu, Jul 13, 2017 at 11:30 AM, Gideon via kictanet <kictanet@lists.kictanet.or.ke > wrote:

I stumbled upon this interesting article on IP

What do escalators, asprin and yo-yos have in common? They're all victims of 'genericide'. Rhodri Marsden explores the perils of ubiquity for products; ...

From the article, one of the most regularly used verbs in the 21st century that shouldn't be used as a verb at all is "to google". When we refer to "googling" for products and services, we generally mean visiting google.com and typing in a query – but it could equally mean searching the internet by other means, too. There was a point where Larry Page and Sergey Brin, Google's founders, would have embraced the idea of their brand into a verb; indeed, the first reference found to "googling" occurs within something posted online by Page himself on 8 July 1998.

https://www.independent.co.uk/ news/business/analysis-and-fea tures/genericide-when-brands-g et-too-big-2295428.html

B

​est,

Rop.​

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