Digging into the data: Is zero-rating connecting the unconnected? | Alliance for Affordable Internet
Important study..and findings. 1. Zero-rating did not bring most mobile Internet users online for the first time. 2. The vast majority of users (82%) prefer access to the full Internet with time or data limitations, if restrictions are imposed. 3. Public WiFi is the primary means of connection for one in five users. Digging into the data: Is zero-rating connecting the unconnected? | Alliance for Affordable Internet Regards, Nanjira. Sent from my iPhone.
Very proud of A4AI’s work, which Facebook supports (disclaimer-I’m on their advisory board)! I think it’s also interesting to note that the “walled garden” fears were not borne out in this study. I thought you’d also be interested in this finding- "In terms of users shifting from use of a zero-rated service to a paid service, 28% of all zero-rating users no longer use a zero-rating plan and are now paying customers (i.e., they now use a full-cost or service-specific plan). In addition, 35% of all zero-rating users continue to use the zero-rated service and a paid plan.” Essentially, their findings also mirror Research ICT Africa’s findings-zero-rating is not magic-it can assist with bringing down the cost of data and also with introducing people to the Internet, but infrastructure and policy solutions are absolutely critical. Conversely-there’s no evidence that zero-rating dooms people to a lifetime of limited content, because cash-poor or cash-limited people are not less intelligent or less curious than rich people, and they can use and are using zero rating as a bridge to the wider Internet and as a supplement to paid access. From: kictanet <kictanet-bounces+ebeleokobi=fb.com@lists.kictanet.or.ke<mailto:kictanet-bounces+ebeleokobi=fb.com@lists.kictanet.or.ke>> on behalf of Nanjira Sambuli via kictanet <kictanet@lists.kictanet.or.ke<mailto:kictanet@lists.kictanet.or.ke>> Reply-To: KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke<mailto:kictanet@lists.kictanet.or.ke>> Date: Thursday, June 2, 2016 at 9:54 AM To: Ebele Okobi <ebeleokobi@fb.com<mailto:ebeleokobi@fb.com>> Cc: Nanjira Sambuli <email@nanjira.com<mailto:email@nanjira.com>> Subject: [kictanet] Digging into the data: Is zero-rating connecting the unconnected? | Alliance for Affordable Internet Important study..and findings. 1. Zero-rating did not bring most mobile Internet users online for the first time. 2. The vast majority of users (82%) prefer access to the full Internet with time or data limitations, if restrictions are imposed. 3. Public WiFi is the primary means of connection for one in five users. Digging into the data: Is zero-rating connecting the unconnected? | Alliance for Affordable Internet<https://urldefense.proofpoint.com/v2/url?u=http-3A__a4ai.org_is-2Dzero-2Drating-2Dreally-2Dbringing-2Dpeople-2Donline_&d=CwMFaQ&c=5VD0RTtNlTh3ycd41b3MUw&r=ArvepG4_wcNu_X9xi3nb_Xa9WsGLVfmK6mwPdVONOTE&m=KlinTs3PgHJxljYfAamtSrskI9hQcJO2P8xkIuGxJzA&s=HsqUvwgz0dPqKfyUSvBXXi9c1sn-Rj4d_3YDnMsbZHM&e=> Regards, Nanjira. Sent from my iPhone.
All interesting, indeed. I think what remains to be established is the impact zero-rating will/would have on getting first-time Internet users plugged in. Time, and more data will tell, but this is a useful baseline to have. Regards, Nanjira. Sent from my iPhone.
On 3 Jun 2016, at 15:35, Ebele Okobi <ebeleokobi@fb.com> wrote:
Very proud of A4AI’s work, which Facebook supports (disclaimer-I’m on their advisory board)!
I think it’s also interesting to note that the “walled garden” fears were not borne out in this study.
I thought you’d also be interested in this finding- "In terms of users shifting from use of a zero-rated service to a paid service, 28% of all zero-rating users no longer use a zero-rating plan and are now paying customers (i.e., they now use a full-cost or service-specific plan). In addition, 35% of all zero-rating users continue to use the zero-rated service and a paid plan.”
Essentially, their findings also mirror Research ICT Africa’s findings-zero-rating is not magic-it can assist with bringing down the cost of data and also with introducing people to the Internet, but infrastructure and policy solutions are absolutely critical. Conversely-there’s no evidence that zero-rating dooms people to a lifetime of limited content, because cash-poor or cash-limited people are not less intelligent or less curious than rich people, and they can use and are using zero rating as a bridge to the wider Internet and as a supplement to paid access.
From: kictanet <kictanet-bounces+ebeleokobi=fb.com@lists.kictanet.or.ke> on behalf of Nanjira Sambuli via kictanet <kictanet@lists.kictanet.or.ke> Reply-To: KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke> Date: Thursday, June 2, 2016 at 9:54 AM To: Ebele Okobi <ebeleokobi@fb.com> Cc: Nanjira Sambuli <email@nanjira.com> Subject: [kictanet] Digging into the data: Is zero-rating connecting the unconnected? | Alliance for Affordable Internet
Important study..and findings. 1. Zero-rating did not bring most mobile Internet users online for the first time. 2. The vast majority of users (82%) prefer access to the full Internet with time or data limitations, if restrictions are imposed. 3. Public WiFi is the primary means of connection for one in five users.
Digging into the data: Is zero-rating connecting the unconnected? | Alliance for Affordable Internet
Regards, Nanjira.
Sent from my iPhone.
participants (2)
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Ebele Okobi -
Nanjira Sambuli