Important study..and findings. 
1. Zero-rating did not bring most mobile Internet users online for the first time.
2. The vast majority of users (82%) prefer access to the full Internet with time or data limitations, if restrictions are imposed.
3. Public WiFi is the primary means of connection for one in five users.

Digging into the data: Is zero-rating connecting the unconnected? | Alliance for Affordable Internet 



Regards, 
Nanjira.

Sent from my iPhone.