Hi All, I have finally realised that the print media is dead for all intent but the distribution of political propaganda here is my proof; 5 years ago I could place an advert in the classified section of the Nation or Standard newspapers and receive over 500 responses, 2 years ago I would place a one eighth page full colour advert only to receive 150 responses, last week a placed a quarter page advert in the Nation and only received 5 responses. Interestingly, I placed a link on facebook and my website received over 700 hits within 4 hours, that's the final straw I will no longer spend a penny on print advertising and fully embrace online. Regards Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya Tel: +254722511225, +254202010696
Well ... they same thing was said about newspapers when radio gained popularity and again later when TV gained popularity. Yet somehow print media is still with us some 60+ years after its death was predicted ... On Mon, Sep 26, 2011 at 8:55 AM, robert yawe <robertyawe@yahoo.co.uk> wrote:
Hi All, I have finally realised that the print media is dead for all intent but the distribution of political propaganda here is my proof; 5 years ago I could place an advert in the classified section of the Nation or Standard newspapers and receive over 500 responses, 2 years ago I would place a one eighth page full colour advert only to receive 150 responses, last week a placed a quarter page advert in the Nation and only received 5 responses. Interestingly, I placed a link on facebook and my website received over 700 hits within 4 hours, that's the final straw I will no longer spend a penny on print advertising and fully embrace online. Regards
Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya
Tel: +254722511225, +254202010696 _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
I guess it depends with the target audience, grandpa has been faithfull in buying his daily , he then asks me to update him on emerging trends in technology since he cant figure out the tech lingua in the dailies. Best Regards On Mon, Sep 26, 2011 at 9:02 AM, Rad! <conradakunga@gmail.com> wrote:
Well ... they same thing was said about newspapers when radio gained popularity and again later when TV gained popularity.
Yet somehow print media is still with us some 60+ years after its death was predicted ...
Hi All, I have finally realised that the print media is dead for all intent but
distribution of political propaganda here is my proof; 5 years ago I could place an advert in the classified section of the Nation or Standard newspapers and receive over 500 responses, 2 years ago I would place a one eighth page full colour advert only to receive 150 responses, last week a placed a quarter page advert in the Nation and only received 5 responses. Interestingly, I placed a link on facebook and my website received over 700 hits within 4 hours, that's the final straw I will no longer spend a
On Mon, Sep 26, 2011 at 8:55 AM, robert yawe <robertyawe@yahoo.co.uk> wrote: the penny
on print advertising and fully embrace online. Regards
Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya
Tel: +254722511225, +254202010696 _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet
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for
people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
_______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
-- Barrack O. Otieno Afriregister Ltd (Kenya) www.afrire <http://www.afriregister.com>gister.bi, www.afriregister.com<http://www.afriergister.com> <http://www.afriregister.com>ICANN accredited registrar +254721325277 +254-20-2498789 Skype: barrack.otieno
Barrack, I think by using your grandpa in your example you have just proved Robert's point. Regards, Harry Karanja Sent from my iPhone On Sep 26, 2011, at 9:07 AM, Barrack Otieno <otieno.barrack@gmail.com> wrote:
I guess it depends with the target audience, grandpa has been faithfull in buying his daily , he then asks me to update him on emerging trends in technology since he cant figure out the tech lingua in the dailies.
Best Regards
On Mon, Sep 26, 2011 at 9:02 AM, Rad! <conradakunga@gmail.com> wrote: Well ... they same thing was said about newspapers when radio gained popularity and again later when TV gained popularity.
Yet somehow print media is still with us some 60+ years after its death was predicted ...
On Mon, Sep 26, 2011 at 8:55 AM, robert yawe <robertyawe@yahoo.co.uk> wrote:
Hi All, I have finally realised that the print media is dead for all intent but the distribution of political propaganda here is my proof; 5 years ago I could place an advert in the classified section of the Nation or Standard newspapers and receive over 500 responses, 2 years ago I would place a one eighth page full colour advert only to receive 150 responses, last week a placed a quarter page advert in the Nation and only received 5 responses. Interestingly, I placed a link on facebook and my website received over 700 hits within 4 hours, that's the final straw I will no longer spend a penny on print advertising and fully embrace online. Regards
Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya
Tel: +254722511225, +254202010696 _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
_______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
-- Barrack O. Otieno Afriregister Ltd (Kenya) www.afriregister.bi, www.afriregister.com ICANN accredited registrar +254721325277 +254-20-2498789 Skype: barrack.otieno
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
Hey Bobby and the online wirriors :-) You made an accurate observation, but the conclusion could have been rushed. The lack of response from print media could be that your target audience was misssed - either due to absence or placement; effectiveness of the advert itself and the call to action etc. So there are many variables that cause someone to or not respond to a print advert. It true that globally print is turning online but most media houses are keeping both cos there is quite a large audience that still prefers and consumes print than online. So preference is a key factor on this this. We are seeing publications printing on demand for instance, just for thier customers. The web has many advantages over print. Think about it, an impression on the web is equivalent to your turning a newspaper page and seeing an advert. Now, you can measure this on the web, but not on print. It's also easier to respond to call to action on the web than on print. Then ofcourse print is changing and creating linkages with mobile and web. Many print publications are now using technologies like QR codes to land you onto a specific page on the web...so we are already seeing convergence here. So yes, online is encroaching, but it will be a while before print dies. By the way some publications which went totally online about 5 years ago, are back on print again :-) I cant explain the dynamics here, but they must have realised that they needed their print back. Just my unschooled thoughts. Harry Hare Sent from my iPhone On Sep 27, 2011, at 6:22 AM, Harry Karanja <kairo@softlaw.co.ke> wrote:
Barrack,
I think by using your grandpa in your example you have just proved Robert's point.
Regards, Harry Karanja
Sent from my iPhone
On Sep 26, 2011, at 9:07 AM, Barrack Otieno <otieno.barrack@gmail.com> wrote:
I guess it depends with the target audience, grandpa has been faithfull in buying his daily , he then asks me to update him on emerging trends in technology since he cant figure out the tech lingua in the dailies.
Best Regards
On Mon, Sep 26, 2011 at 9:02 AM, Rad! <conradakunga@gmail.com> wrote: Well ... they same thing was said about newspapers when radio gained popularity and again later when TV gained popularity.
Yet somehow print media is still with us some 60+ years after its death was predicted ...
On Mon, Sep 26, 2011 at 8:55 AM, robert yawe <robertyawe@yahoo.co.uk> wrote:
Hi All, I have finally realised that the print media is dead for all intent but the distribution of political propaganda here is my proof; 5 years ago I could place an advert in the classified section of the Nation or Standard newspapers and receive over 500 responses, 2 years ago I would place a one eighth page full colour advert only to receive 150 responses, last week a placed a quarter page advert in the Nation and only received 5 responses. Interestingly, I placed a link on facebook and my website received over 700 hits within 4 hours, that's the final straw I will no longer spend a penny on print advertising and fully embrace online. Regards
Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya
Tel: +254722511225, +254202010696 _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
_______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
-- Barrack O. Otieno Afriregister Ltd (Kenya) www.afriregister.bi, www.afriregister.com ICANN accredited registrar +254721325277 +254-20-2498789 Skype: barrack.otieno
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
Hi Harry, Being my managing editor I need to weight my words carefully least I find myself platform less. The banks used similar analogies to yours when they rejected the initial advances from Safaricom and their MPesa act, when the multinationals contacted their corporate headquarters they must have received back 1,000 of links to studies done in the "developed" world about mobile money transfer and payment initiatives. They were told that mobile is about micro payments not serious business transactions. It is definite that the "experts" could not read the writing on the wall because it was in a language they did not understand "M-Pesa" which had been erroneously translated to Mobile Money. In addition they failed to factor in a population with peculiar habits since such a variable is difficult to incorporate into a financial spreadsheet model. Print is dead and the sooner we accept the verdict the better for us all. Regards "I am a grand father because my niece recently gave birth to a bouncing baby boy, but I am also a great grand father as my grand niece recently gave birth to a bouncing baby girl - I use a smart phone" Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya Tel: +254722511225, +254202010696 ________________________________ From: Harry Hare <harry@africanedevelopment.org> To: robertyawe@yahoo.co.uk Cc: KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke> Sent: Tuesday, 27 September 2011, 7:29 Subject: Re: [kictanet] The death of print media Hey Bobby and the online wirriors :-) You made an accurate observation, but the conclusion could have been rushed. The lack of response from print media could be that your target audience was misssed - either due to absence or placement; effectiveness of the advert itself and the call to action etc. So there are many variables that cause someone to or not respond to a print advert. It true that globally print is turning online but most media houses are keeping both cos there is quite a large audience that still prefers and consumes print than online. So preference is a key factor on this this. We are seeing publications printing on demand for instance, just for thier customers. The web has many advantages over print. Think about it, an impression on the web is equivalent to your turning a newspaper page and seeing an advert. Now, you can measure this on the web, but not on print. It's also easier to respond to call to action on the web than on print. Then ofcourse print is changing and creating linkages with mobile and web. Many print publications are now using technologies like QR codes to land you onto a specific page on the web...so we are already seeing convergence here. So yes, online is encroaching, but it will be a while before print dies. By the way some publications which went totally online about 5 years ago, are back on print again :-) I cant explain the dynamics here, but they must have realised that they needed their print back. Just my unschooled thoughts. Harry Hare Sent from my iPhone On Sep 27, 2011, at 6:22 AM, Harry Karanja <kairo@softlaw.co.ke> wrote: Barrack,
I think by using your grandpa in your example you have just proved Robert's point.
Regards, Harry Karanja
Sent from my iPhone
On Sep 26, 2011, at 9:07 AM, Barrack Otieno <otieno.barrack@gmail.com> wrote:
I guess it depends with the target audience, grandpa has been faithfull in buying his daily , he then asks me to update him on emerging trends in technology since he cant figure out the tech lingua in the dailies.
Best Regards
On Mon, Sep 26, 2011 at 9:02 AM, Rad! <conradakunga@gmail.com> wrote:
Well ... they same thing was said about newspapers when radio gained
popularity and again later when TV gained popularity.
Yet somehow print media is still with us some 60+ years after its death was predicted ...
On Mon, Sep 26, 2011 at 8:55 AM, robert yawe <robertyawe@yahoo.co.uk> wrote:
Hi All, I have finally realised that the print media is dead for all intent but the distribution of political propaganda here is my proof; 5 years ago I could place an advert in the classified section of the Nation or Standard newspapers and receive over 500 responses, 2 years ago I would place a one eighth page full colour advert only to receive 150 responses, last week a placed a quarter page advert in the Nation and only received 5 responses. Interestingly, I placed a link on facebook and my website received over 700 hits within 4 hours, that's the final straw I will no longer spend a penny on print advertising and fully embrace online. Regards
Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya
Tel: +254722511225, +254202010696 _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
_______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
-- Barrack O. Otieno Afriregister Ltd (Kenya) www.afriregister.bi, www.afriregister.com ICANN accredited registrar +254721325277 +254-20-2498789 Skype: barrack.otieno
_______________________________________________
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
_______________________________________________
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/robertyawe%40yahoo.co.u... The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
Hey Bobby, The difference here is the media has already embrace the weblook around, most print publications have an online edition. What media houses are grappling with is how to make sense of the web business model. This is quite a shift from the traditional publishing business model as clients demand more transparency and measurements. Many publications outside the US and Europe are just beginning to be sustainable online because the US and Europe models don¹t work as they are in other markets and need tweaking. But I am certain that I cannot convince you that print is not dead, so I will let you win :-) but only time will tell. Harry From: robert yawe <robertyawe@yahoo.co.uk> Reply-To: robert yawe <robertyawe@yahoo.co.uk> Date: Tue, 27 Sep 2011 07:30:49 +0100 (BST) To: Harry Hare <harry@africanedevelopment.org> Cc: KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke> Subject: Re: [kictanet] The death of print media Hi Harry, Being my managing editor I need to weight my words carefully least I find myself platform less. The banks used similar analogies to yours when they rejected the initial advances from Safaricom and their MPesa act, when the multinationals contacted their corporate headquarters they must have received back 1,000 of links to studies done in the "developed" world about mobile money transfer and payment initiatives. They were told that mobile is about micro payments not serious business transactions. It is definite that the "experts" could not read the writing on the wall because it was in a language they did not understand "M-Pesa" which had been erroneously translated to Mobile Money. In addition they failed to factor in a population with peculiar habits since such a variable is difficult to incorporate into a financial spreadsheet model. Print is dead and the sooner we accept the verdict the better for us all. Regards "I am a grand father because my niece recently gave birth to a bouncing baby boy, but I am also a great grand father as my grand niece recently gave birth to a bouncing baby girl - I use a smart phone" Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya Tel: +254722511225, +254202010696 From: Harry Hare <harry@africanedevelopment.org> To: robertyawe@yahoo.co.uk Cc: KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke> Sent: Tuesday, 27 September 2011, 7:29 Subject: Re: [kictanet] The death of print media Hey Bobby and the online wirriors :-) You made an accurate observation, but the conclusion could have been rushed. The lack of response from print media could be that your target audience was misssed - either due to absence or placement; effectiveness of the advert itself and the call to action etc. So there are many variables that cause someone to or not respond to a print advert. It true that globally print is turning online but most media houses are keeping both cos there is quite a large audience that still prefers and consumes print than online. So preference is a key factor on this this. We are seeing publications printing on demand for instance, just for thier customers. The web has many advantages over print. Think about it, an impression on the web is equivalent to your turning a newspaper page and seeing an advert. Now, you can measure this on the web, but not on print. It's also easier to respond to call to action on the web than on print. Then ofcourse print is changing and creating linkages with mobile and web. Many print publications are now using technologies like QR codes to land you onto a specific page on the web...so we are already seeing convergence here. So yes, online is encroaching, but it will be a while before print dies. By the way some publications which went totally online about 5 years ago, are back on print again :-) I cant explain the dynamics here, but they must have realised that they needed their print back. Just my unschooled thoughts. Harry Hare Sent from my iPhone On Sep 27, 2011, at 6:22 AM, Harry Karanja <kairo@softlaw.co.ke> wrote:
Barrack,
I think by using your grandpa in your example you have just proved Robert's point.
Regards, Harry Karanja
Sent from my iPhone
On Sep 26, 2011, at 9:07 AM, Barrack Otieno < <mailto:otieno.barrack@gmail.com> otieno.barrack@gmail.com> wrote:
I guess it depends with the target audience, grandpa has been faithfull in buying his daily , he then asks me to update him on emerging trends in technology since he cant figure out the tech lingua in the dailies.
Best Regards
On Mon, Sep 26, 2011 at 9:02 AM, Rad! < <mailto:conradakunga@gmail.com> <mailto:conradakunga@gmail.com> conradakunga@gmail.com> wrote:
Well ... they same thing was said about newspapers when radio gained popularity and again later when TV gained popularity.
Yet somehow print media is still with us some 60+ years after its death was predicted ...
On Mon, Sep 26, 2011 at 8:55 AM, robert yawe < <mailto:robertyawe@yahoo.co.uk> <mailto:robertyawe@yahoo.co.uk> robertyawe@yahoo.co.uk> wrote:
Hi All, I have finally realised that the print media is dead for all intent but the distribution of political propaganda here is my proof; 5 years ago I could place an advert in the classified section of the Nation or Standard newspapers and receive over 500 responses, 2 years ago I would place a one eighth page full colour advert only to receive 150 responses, last week a placed a quarter page advert in the Nation and only received 5 responses. Interestingly, I placed a link on facebook and my website received over 700 hits within 4 hours, that's the final straw I will no longer spend a penny on print advertising and fully embrace online. Regards
Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya
Tel: +254722511225, +254202010696 _______________________________________________ kictanet mailing list <mailto:kictanet@lists.kictanet.or.ke> <mailto:kictanet@lists.kictanet.or.ke> kictanet@lists.kictanet.or.ke <http://lists.kictanet.or.ke/mailman/listinfo/kictanet> <http://lists.kictanet.or.ke/mailman/listinfo/kictanet> http://lists.kictanet.or.ke/mailman/listinfo/kictanet
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
-- Barrack O. Otieno Afriregister Ltd (Kenya) www.afrire <http://www.afriregister.com> gister.bi <http://gister.bi> , <http://www.afriergister.com> <http://www.afriregister.com> www.afriregister.com <http://www.afriregister.com> <http://www.afriregister.com> ICANN accredited registrar +254721325277 +254-20-2498789 Skype: barrack.otieno
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
_______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/robertyawe%40yahoo.co.u k The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
Yawe, I dont think Print Media would die simply because online media is growing exponentially. If this was true then this death would have already happened in the US/Europe (NY Times, FT, etc) What might instead kill Print media - particularly in Kenya - is the poor reading culture of Kenyans. Kenyans read only for exams and front-page politics(headlines - which they dont need to pay for). That is what will kill print media in this country. walu. --- On Tue, 9/27/11, robert yawe <robertyawe@yahoo.co.uk> wrote: From: robert yawe <robertyawe@yahoo.co.uk> Subject: Re: [kictanet] The death of print media To: jwalu@yahoo.com Cc: "KICTAnet ICT Policy Discussions" <kictanet@lists.kictanet.or.ke> Date: Tuesday, September 27, 2011, 9:30 AM Hi Harry, Being my managing editor I need to weight my words carefully least I find myself platform less. The banks used similar analogies to yours when they rejected the initial advances from Safaricom and their MPesa act, when the multinationals contacted their corporate headquarters they must have received back 1,000 of links to studies done in the "developed" world about mobile money transfer and payment initiatives. They were told that mobile is about micro payments not serious business transactions. It is definite that the "experts" could not read the writing on the wall because it was in a language they did not understand "M-Pesa" which had been erroneously translated to Mobile Money. In addition they failed to factor in a population with peculiar habits since such a variable is difficult to incorporate into a financial spreadsheet model. Print is dead and the sooner we accept the verdict the better for us all. Regards "I am a grand father because my niece recently gave birth to a bouncing baby boy, but I am also a great grand father as my grand niece recently gave birth to a bouncing baby girl - I use a smart phone" Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya Tel: +254722511225, +254202010696 From: Harry Hare <harry@africanedevelopment.org> To: robertyawe@yahoo.co.uk Cc: KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke> Sent: Tuesday, 27 September 2011, 7:29 Subject: Re: [kictanet] The death of print media Hey Bobby and the online wirriors :-) You made an accurate observation, but the conclusion could have been rushed. The lack of response from print media could be that your target audience was misssed - either due to absence or placement; effectiveness of the advert itself and the call to action etc. So there are many variables that cause someone to or not respond to a print advert. It true that globally print is turning online but most media houses are keeping both cos there is quite a large audience that still prefers and consumes print than online. So preference is a key factor on this this. We are seeing publications printing on demand for instance, just for thier customers. The web has many advantages over print. Think about it, an impression on the web is equivalent to your turning a newspaper page and seeing an advert. Now, you can measure this on the web, but not on print. It's also easier to respond to call to action on the web than on print. Then ofcourse print is changing and creating linkages with mobile and web. Many print publications are now using technologies like QR codes to land you onto a specific page on the web...so we are already seeing convergence here. So yes, online is encroaching, but it will be a while before print dies. By the way some publications which went totally online about 5 years ago, are back on print again :-) I cant explain the dynamics here, but they must have realised that they needed their print back. Just my unschooled thoughts. Harry Hare Sent from my iPhone On Sep 27, 2011, at 6:22 AM, Harry Karanja <kairo@softlaw.co.ke> wrote: Barrack, I think by using your grandpa in your example you have just proved Robert's point. Regards,Harry Karanja Sent from my iPhone On Sep 26, 2011, at 9:07 AM, Barrack Otieno <otieno.barrack@gmail.com> wrote: I guess it depends with the target audience, grandpa has been faithfull in buying his daily , he then asks me to update him on emerging trends in technology since he cant figure out the tech lingua in the dailies. Best Regards On Mon, Sep 26, 2011 at 9:02 AM, Rad! <conradakunga@gmail.com> wrote: Well ... they same thing was said about newspapers when radio gained popularity and again later when TV gained popularity. Yet somehow print media is still with us some 60+ years after its death was predicted ... On Mon, Sep 26, 2011 at 8:55 AM, robert yawe <robertyawe@yahoo.co.uk> wrote:
Hi All,
I have finally realised that the print media is dead for all intent but the
distribution of political propaganda here is my proof;
5 years ago I could place an advert in the classified section of the Nation
or Standard newspapers and receive over 500 responses, 2 years ago I would
place a one eighth page full colour advert only to receive 150 responses,
last week a placed a quarter page advert in the Nation and only received 5
responses.
Interestingly, I placed a link on facebook and my website received over 700
hits within 4 hours, that's the final straw I will no longer spend a penny
on print advertising and fully embrace online.
Regards
Robert Yawe
KAY System Technologies Ltd
Phoenix House, 6th Floor
P O Box 55806 Nairobi, 00200
Kenya
Tel: +254722511225, +254202010696
_______________________________________________
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for
people and institutions interested and involved in ICT policy and
regulation. The network aims to act as a catalyst for reform in the ICT
sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors
online that you follow in real life: respect people's times and bandwidth,
share knowledge, don't flame or abuse or personalize, respect privacy, do
not spam, do not market your wares or qualifications.
_______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/otieno.barrack%40gmail.... The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. -- Barrack O. OtienoAfriregister Ltd (Kenya)www.afriregister.bi, www.afriregister.com ICANN accredited registrar +254721325277+254-20-2498789 Skype: barrack.otieno _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/kairo%40softlaw.co.ke The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications._______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/harry%40africanedevelop... The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/robertyawe%40yahoo.co.u... The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. -----Inline Attachment Follows----- _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/jwalu%40yahoo.com The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
I know several people who used to buy the friday papers looking for jobs. Nowadays, they get a pdf version of all advertised jobs, including some that are not in the papers (for free). Companies are posting more jobs on their "careers" section of their websites than in the print media. Dead? Maybe not, declining - definitely. Regards, Tito. On 27 September 2011 10:18, Walubengo J <jwalu@yahoo.com> wrote:
Yawe,
I dont think Print Media would die simply because online media is growing exponentially. If this was true then this death would have already happened in the US/Europe (NY Times, FT, etc)
What might instead kill Print media - particularly in Kenya - is the poor reading culture of Kenyans. Kenyans read only for exams and front-page politics(headlines - which they dont need to pay for). That is what will kill print media in this country.
walu.
--- On *Tue, 9/27/11, robert yawe <robertyawe@yahoo.co.uk>* wrote:
From: robert yawe <robertyawe@yahoo.co.uk>
Subject: Re: [kictanet] The death of print media To: jwalu@yahoo.com
Cc: "KICTAnet ICT Policy Discussions" <kictanet@lists.kictanet.or.ke> Date: Tuesday, September 27, 2011, 9:30 AM
Hi Harry,
Being my managing editor I need to weight my words carefully least I find myself platform less.
The banks used similar analogies to yours when they rejected the initial advances from Safaricom and their MPesa act, when the multinationals contacted their corporate headquarters they must have received back 1,000 of links to studies done in the "developed" world about mobile money transfer and payment initiatives. They were told that mobile is about micro payments not serious business transactions.
It is definite that the "experts" could not read the writing on the wall because it was in a language they did not understand "M-Pesa" which had been erroneously translated to Mobile Money. In addition they failed to factor in a population with peculiar habits since such a variable is difficult to incorporate into a financial spreadsheet model.
Print is dead and the sooner we accept the verdict the better for us all.
Regards
"I am a grand father because my niece recently gave birth to a bouncing baby boy, but I am also a great grand father as my grand niece recently gave birth to a bouncing baby girl - I use a smart phone"
Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya
Tel: +254722511225, +254202010696 ------------------------------ *From:* Harry Hare <harry@africanedevelopment.org> *To:* robertyawe@yahoo.co.uk *Cc:* KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke> *Sent:* Tuesday, 27 September 2011, 7:29 *Subject:* Re: [kictanet] The death of print media
Hey Bobby and the online wirriors :-)
You made an accurate observation, but the conclusion could have been rushed. The lack of response from print media could be that your target audience was misssed - either due to absence or placement; effectiveness of the advert itself and the call to action etc. So there are many variables that cause someone to or not respond to a print advert.
It true that globally print is turning online but most media houses are keeping both cos there is quite a large audience that still prefers and consumes print than online. So preference is a key factor on this this. We are seeing publications printing on demand for instance, just for thier customers.
The web has many advantages over print. Think about it, an impression on the web is equivalent to your turning a newspaper page and seeing an advert. Now, you can measure this on the web, but not on print. It's also easier to respond to call to action on the web than on print.
Then ofcourse print is changing and creating linkages with mobile and web. Many print publications are now using technologies like QR codes to land you onto a specific page on the web...so we are already seeing convergence here.
So yes, online is encroaching, but it will be a while before print dies. By the way some publications which went totally online about 5 years ago, are back on print again :-) I cant explain the dynamics here, but they must have realised that they needed their print back. Just my unschooled thoughts.
Harry Hare
Sent from my iPhone
On Sep 27, 2011, at 6:22 AM, Harry Karanja <kairo@softlaw.co.ke<http://mc/compose?to=kairo@softlaw.co.ke>> wrote:
Barrack,
I think by using your grandpa in your example you have just proved Robert's point.
Regards, Harry Karanja
Sent from my iPhone
On Sep 26, 2011, at 9:07 AM, Barrack Otieno <<http://mc/compose?to=otieno.barrack@gmail.com> otieno.barrack@gmail.com <http://mc/compose?to=otieno.barrack@gmail.com>> wrote:
I guess it depends with the target audience, grandpa has been faithfull in buying his daily , he then asks me to update him on emerging trends in technology since he cant figure out the tech lingua in the dailies.
Best Regards
On Mon, Sep 26, 2011 at 9:02 AM, Rad! <<http://mc/compose?to=conradakunga@gmail.com><http://mc/compose?to=conradakunga@gmail.com> conradakunga@gmail.com <http://mc/compose?to=conradakunga@gmail.com>>wrote:
Well ... they same thing was said about newspapers when radio gained popularity and again later when TV gained popularity.
Yet somehow print media is still with us some 60+ years after its death was predicted ...
Hi All, I have finally realised that the print media is dead for all intent but
distribution of political propaganda here is my proof; 5 years ago I could place an advert in the classified section of the Nation or Standard newspapers and receive over 500 responses, 2 years ago I would place a one eighth page full colour advert only to receive 150 responses, last week a placed a quarter page advert in the Nation and only received 5 responses. Interestingly, I placed a link on facebook and my website received over 700 hits within 4 hours, that's the final straw I will no longer spend a
On Mon, Sep 26, 2011 at 8:55 AM, robert yawe <<http://mc/compose?to=robertyawe@yahoo.co.uk><http://mc/compose?to=robertyawe@yahoo.co.uk> robertyawe@yahoo.co.uk <http://mc/compose?to=robertyawe@yahoo.co.uk>> wrote: the penny
on print advertising and fully embrace online. Regards
Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya
Tel: +254722511225, +254202010696 _______________________________________________ kictanet mailing list <http://mc/compose?to=kictanet@lists.kictanet.or.ke><http://mc/compose?to=kictanet@lists.kictanet.or.ke> kictanet@lists.kictanet.or.ke<http://mc/compose?to=kictanet@lists.kictanet.or.ke> <http://lists.kictanet.or.ke/mailman/listinfo/kictanet><http://lists.kictanet.or.ke/mailman/listinfo/kictanet> http://lists.kictanet.or.ke/mailman/listinfo/kictanet
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform
for
people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
_______________________________________________ kictanet mailing list <http://mc/compose?to=kictanet@lists.kictanet.or.ke><http://mc/compose?to=kictanet@lists.kictanet.or.ke> kictanet@lists.kictanet.or.ke<http://mc/compose?to=kictanet@lists.kictanet.or.ke> <http://lists.kictanet.or.ke/mailman/listinfo/kictanet><http://lists.kictanet.or.ke/mailman/listinfo/kictanet> http://lists.kictanet.or.ke/mailman/listinfo/kictanet
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
-- Barrack O. Otieno Afriregister Ltd (Kenya) www.afrire <http://www.afriregister.com>gister.bi, <http://www.afriergister.com> <http://www.afriregister.com> www.afriregister.com <http://www.afriregister.com>ICANN accredited registrar +254721325277 +254-20-2498789 Skype: barrack.otieno
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
_______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke<http://mc/compose?to=kictanet@lists.kictanet.or.ke> http://lists.kictanet.or.ke/mailman/listinfo/kictanet
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
-----Inline Attachment Follows-----
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
Not to mention all the job sites...Monster.com, Topjobs, myjobseye, nsoko etc Ali Hussein - Sent from my BlackBerry® -----Original Message----- From: Njoroge Tito <titonjoroge@gmail.com> Sender: kictanet-bounces+info=alyhussein.com@lists.kictanet.or.keDate: Tue, 27 Sep 2011 10:24:00 To: <info@alyhussein.com> Cc: KICTAnet ICT Policy Discussions<kictanet@lists.kictanet.or.ke> Subject: Re: [kictanet] The death of print media _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/info%40alyhussein.com The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
In my view the decline will be gradual but will not die completely. As one guy joked ipads and other tablets can't wrap meat bought from local butcheries. On Sep 27, 2011 12:42 PM, <info@alyhussein.com> wrote:
Not to mention all the job sites...Monster.com, Topjobs, myjobseye, nsoko etc
Ali Hussein - Sent from my BlackBerry®
-----Original Message----- From: Njoroge Tito <titonjoroge@gmail.com> Sender: kictanet-bounces+info=alyhussein.com@lists.kictanet.or.keDate: Tue, 27 Sep 2011 10:24:00 To: <info@alyhussein.com> Cc: KICTAnet ICT Policy Discussions<kictanet@lists.kictanet.or.ke> Subject: Re: [kictanet] The death of print media
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
the importance of the print media is that it it encourages research. but we use the electronic media since the information contained in it is very wide and diverse as compared to print media. regards meshack. --- On Tue, 9/27/11, Njoroge Tito <titonjoroge@gmail.com> wrote: From: Njoroge Tito <titonjoroge@gmail.com> Subject: Re: [kictanet] The death of print media To: memakunat@yahoo.com Cc: "KICTAnet ICT Policy Discussions" <kictanet@lists.kictanet.or.ke> Date: Tuesday, September 27, 2011, 12:24 AM I know several people who used to buy the friday papers looking for jobs. Nowadays, they get a pdf version of all advertised jobs, including some that are not in the papers (for free). Companies are posting more jobs on their "careers" section of their websites than in the print media. Dead? Maybe not, declining - definitely. Regards,Tito. On 27 September 2011 10:18, Walubengo J <jwalu@yahoo.com> wrote: Yawe, I dont think Print Media would die simply because online media is growing exponentially. If this was true then this death would have already happened in the US/Europe (NY Times, FT, etc) What might instead kill Print media - particularly in Kenya - is the poor reading culture of Kenyans. Kenyans read only for exams and front-page politics(headlines - which they dont need to pay for). That is what will kill print media in this country. walu. --- On Tue, 9/27/11, robert yawe <robertyawe@yahoo.co.uk> wrote: From: robert yawe <robertyawe@yahoo.co.uk> Subject: Re: [kictanet] The death of print media To: jwalu@yahoo.com Cc: "KICTAnet ICT Policy Discussions" <kictanet@lists.kictanet.or.ke> Date: Tuesday, September 27, 2011, 9:30 AM Hi Harry, Being my managing editor I need to weight my words carefully least I find myself platform less. The banks used similar analogies to yours when they rejected the initial advances from Safaricom and their MPesa act, when the multinationals contacted their corporate headquarters they must have received back 1,000 of links to studies done in the "developed" world about mobile money transfer and payment initiatives. They were told that mobile is about micro payments not serious business transactions. It is definite that the "experts" could not read the writing on the wall because it was in a language they did not understand "M-Pesa" which had been erroneously translated to Mobile Money. In addition they failed to factor in a population with peculiar habits since such a variable is difficult to incorporate into a financial spreadsheet model. Print is dead and the sooner we accept the verdict the better for us all. Regards "I am a grand father because my niece recently gave birth to a bouncing baby boy, but I am also a great grand father as my grand niece recently gave birth to a bouncing baby girl - I use a smart phone" Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya Tel: +254722511225, +254202010696 From: Harry Hare <harry@africanedevelopment.org> To: robertyawe@yahoo.co.uk Cc: KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke> Sent: Tuesday, 27 September 2011, 7:29 Subject: Re: [kictanet] The death of print media Hey Bobby and the online wirriors :-) You made an accurate observation, but the conclusion could have been rushed. The lack of response from print media could be that your target audience was misssed - either due to absence or placement; effectiveness of the advert itself and the call to action etc. So there are many variables that cause someone to or not respond to a print advert. It true that globally print is turning online but most media houses are keeping both cos there is quite a large audience that still prefers and consumes print than online. So preference is a key factor on this this. We are seeing publications printing on demand for instance, just for thier customers. The web has many advantages over print. Think about it, an impression on the web is equivalent to your turning a newspaper page and seeing an advert. Now, you can measure this on the web, but not on print. It's also easier to respond to call to action on the web than on print. Then ofcourse print is changing and creating linkages with mobile and web. Many print publications are now using technologies like QR codes to land you onto a specific page on the web...so we are already seeing convergence here. So yes, online is encroaching, but it will be a while before print dies. By the way some publications which went totally online about 5 years ago, are back on print again :-) I cant explain the dynamics here, but they must have realised that they needed their print back. Just my unschooled thoughts. Harry Hare Sent from my iPhone On Sep 27, 2011, at 6:22 AM, Harry Karanja <kairo@softlaw.co.ke> wrote: Barrack, I think by using your grandpa in your example you have just proved Robert's point. Regards,Harry Karanja Sent from my iPhone On Sep 26, 2011, at 9:07 AM, Barrack Otieno <otieno.barrack@gmail.com> wrote: I guess it depends with the target audience, grandpa has been faithfull in buying his daily , he then asks me to update him on emerging trends in technology since he cant figure out the tech lingua in the dailies. Best Regards On Mon, Sep 26, 2011 at 9:02 AM, Rad! <conradakunga@gmail.com> wrote: Well ... they same thing was said about newspapers when radio gained popularity and again later when TV gained popularity. Yet somehow print media is still with us some 60+ years after its death was predicted ... On Mon, Sep 26, 2011 at 8:55 AM, robert yawe <robertyawe@yahoo.co.uk> wrote:
Hi All,
I have finally realised that the print media is dead for all intent but the
distribution of political propaganda here is my proof;
5 years ago I could place an advert in the classified section of the Nation
or Standard newspapers and receive over 500 responses, 2 years ago I would
place a one eighth page full colour advert only to receive 150 responses,
last week a placed a quarter page advert in the Nation and only received 5
responses.
Interestingly, I placed a link on facebook and my website received over 700
hits within 4 hours, that's the final straw I will no longer spend a penny
on print advertising and fully embrace online.
Regards
Robert Yawe
KAY System Technologies Ltd
Phoenix House, 6th Floor
P O Box 55806 Nairobi, 00200
Kenya
Tel: +254722511225, +254202010696
_______________________________________________
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http://lists.kictanet.or.ke/mailman/options/kictanet/conradakunga%40gmail.co...
The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for
people and institutions interested and involved in ICT policy and
regulation. The network aims to act as a catalyst for reform in the ICT
sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors
online that you follow in real life: respect people's times and bandwidth,
share knowledge, don't flame or abuse or personalize, respect privacy, do
not spam, do not market your wares or qualifications.
_______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/otieno.barrack%40gmail.... The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. -- Barrack O. OtienoAfriregister Ltd (Kenya)www.afriregister.bi, www.afriregister.com ICANN accredited registrar +254721325277+254-20-2498789 Skype: barrack.otieno _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/kairo%40softlaw.co.ke The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/harry%40africanedevelop... The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/robertyawe%40yahoo.co.u... The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. -----Inline Attachment Follows----- _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/jwalu%40yahoo.com The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/titonjoroge%40gmail.com The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. -----Inline Attachment Follows----- _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/memakunat%40yahoo.com The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
Hi, "the importance of the print media is that it it encourages research" This is laughable, as has been brought out in the thread on Vizualisations on Student Teacher Ratio Regards Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya Tel: +254722511225, +254202010696 ________________________________ From: meshack emakunat <memakunat@yahoo.com> To: robertyawe@yahoo.co.uk Cc: KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke> Sent: Wednesday, 28 September 2011, 17:08 Subject: Re: [kictanet] The death of print media the importance of the print media is that it it encourages research. but we use the electronic media since the information contained in it is very wide and diverse as compared to print media. regards meshack. --- On Tue, 9/27/11, Njoroge Tito <titonjoroge@gmail.com> wrote:
From: Njoroge Tito <titonjoroge@gmail.com> Subject: Re: [kictanet] The death of print media To: memakunat@yahoo.com Cc: "KICTAnet ICT Policy Discussions" <kictanet@lists.kictanet.or.ke> Date: Tuesday, September 27, 2011, 12:24 AM
I know several people who used to buy the friday papers looking for jobs. Nowadays, they get a pdf version of all advertised jobs, including some that are not in the papers (for free). Companies are posting more jobs on their "careers" section of their websites than in the print media.
Dead? Maybe not, declining - definitely.
Regards, Tito.
On 27 September 2011 10:18, Walubengo J <jwalu@yahoo.com> wrote:
Yawe,
I dont think Print Media would die simply because online media is growing exponentially. If this was true then this death would have already happened in the US/Europe (NY Times, FT, etc)
What might instead kill Print media - particularly in Kenya - is the poor reading culture of Kenyans. Kenyans read only for exams and front-page politics(headlines - which they dont need to pay for). That is what will kill print media in this country.
walu.
--- On Tue, 9/27/11, robert yawe <robertyawe@yahoo.co.uk> wrote:
From: robert yawe <robertyawe@yahoo.co.uk>
Subject: Re: [kictanet] The death of print media To: jwalu@yahoo.com
Cc: "KICTAnet ICT Policy Discussions"
<kictanet@lists.kictanet.or.ke>
Date: Tuesday, September 27, 2011, 9:30 AM
Hi Harry,
Being my managing editor I need to weight my words carefully least I find myself platform less.
The banks used similar analogies to yours when they rejected the initial advances from Safaricom and their MPesa act, when the multinationals contacted their corporate headquarters they must have received back 1,000 of links to studies done in the "developed" world about mobile money transfer and payment initiatives. They were told that mobile is about micro payments not serious business transactions.
It is definite that the "experts" could not read the writing on the wall because it was in a language they did not understand "M-Pesa" which had been erroneously translated to Mobile Money. In addition they failed to factor in a population with peculiar habits since such a variable is difficult to incorporate into a financial spreadsheet model.
Print is dead and the sooner we accept the verdict the better for us all.
Regards
"I am a grand father because my niece recently gave birth to a bouncing baby boy, but I am also a great grand father as my grand niece recently gave birth to a bouncing baby girl - I use a smart phone" Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya
Tel: +254722511225, +254202010696
________________________________ From: Harry Hare <harry@africanedevelopment.org> To: robertyawe@yahoo.co.uk Cc: KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke> Sent: Tuesday, 27 September 2011, 7:29 Subject: Re: [kictanet] The death of print media
Hey Bobby and the online wirriors :-)
You made an accurate observation, but the conclusion could have been rushed. The lack of response from print media could be that your target audience was misssed - either due to absence or placement; effectiveness of the advert itself and the call to action etc. So there are many variables that cause someone to or not respond to a print advert.
It true that globally print is turning online but most media houses are keeping both cos there is quite a large audience that still prefers and consumes print than online. So preference is a key factor on this this. We are seeing publications printing on demand for instance, just for thier customers.
The web has many advantages over print. Think about it, an impression on the web is equivalent to your turning a newspaper page and seeing an advert. Now, you can measure this on the web, but not on print. It's also easier to respond to call to action on the web than on print.
Then ofcourse print is changing and creating linkages with mobile and web. Many print publications are now using technologies like QR codes to land you onto a specific page on the web...so we are already seeing convergence here.
So yes, online is encroaching, but it will be a while before print dies. By the way some publications which went totally online about 5 years ago, are back on print again :-) I cant explain the dynamics here, but they must have realised that they needed their print back. Just my unschooled thoughts.
Harry Hare
Sent from my iPhone
On Sep 27, 2011, at 6:22 AM, Harry Karanja <kairo@softlaw.co.ke> wrote:
Barrack,
I think by using your grandpa in your example you have just proved Robert's point.
Regards, Harry Karanja
Sent from my iPhone
On Sep 26, 2011, at 9:07 AM, Barrack Otieno <otieno.barrack@gmail.com> wrote:
I guess it depends with the target audience, grandpa has been faithfull in buying his daily , he then asks me to update him on emerging trends in technology since he cant figure out the tech lingua in the dailies.
Best Regards
On Mon, Sep 26, 2011 at 9:02 AM, Rad! <conradakunga@gmail.com> wrote:
Well ... they same thing was said about newspapers when radio gained
popularity and again later when TV gained popularity.
Yet somehow print media is still with us some 60+ years after its death was predicted ...
On Mon, Sep 26, 2011 at 8:55 AM, robert yawe <robertyawe@yahoo.co.uk> wrote: > Hi All, > I have finally realised that the print media is dead for all intent but the > distribution of political propaganda here is my proof; > 5 years ago I could place an advert in the classified section of the Nation > or Standard newspapers and receive over 500 responses, 2 years ago I would > place a one eighth page full colour advert only to receive 150 responses, > last week a placed a quarter page advert in the Nation and only received 5 > responses. > Interestingly, I placed a link on facebook and my website received over 700 > hits within 4 hours, that's the final straw I will no longer spend a penny > on print advertising and fully embrace online. > Regards > > > Robert Yawe > KAY System Technologies Ltd > Phoenix House, 6th Floor > P O Box 55806 Nairobi, 00200 > Kenya > > Tel: +254722511225, +254202010696 > _______________________________________________ > kictanet mailing list > kictanet@lists.kictanet.or.ke > http://lists.kictanet.or.ke/mailman/listinfo/kictanet > > Unsubscribe or change your options at > http://lists.kictanet.or.ke/mailman/options/kictanet/conradakunga%40gmail.co... > > The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for > people and institutions interested and involved in ICT policy and > regulation. The network aims to act as a catalyst for reform in the ICT > sector in support of the national aim of ICT enabled growth and development. > > KICTANetiquette : Adhere to the same standards of acceptable behaviors > online that you follow in real life: respect people's times and bandwidth, > share knowledge, don't flame or abuse or personalize, respect privacy, do > not spam, do not market your wares or qualifications. >
_______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet
Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/otieno.barrack%40gmail....
The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
-- Barrack O. Otieno Afriregister Ltd (Kenya) www.afriregister.bi, www.afriregister.com ICANN accredited registrar +254721325277 +254-20-2498789 Skype: barrack.otieno
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/robertyawe%40yahoo.co.u... The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
morning @robert please elaborate on your aguement. in my opinion, if have an assignment to complete, it will be more easier for me to google a report then edit a few word,or "sambaza" a report from a friends computer in no time then present it --- On Wed, 9/28/11, robert yawe <robertyawe@yahoo.co.uk> wrote: From: robert yawe <robertyawe@yahoo.co.uk> Subject: Re: [kictanet] The death of print media To: "meshack emakunat" <memakunat@yahoo.com> Cc: "KICTAnet ICT Policy Discussions" <kictanet@lists.kictanet.or.ke> Date: Wednesday, September 28, 2011, 8:36 AM Hi, "the importance of the print media is that it it encourages research" This is laughable, as has been brought out in the thread onVizualisations on Student Teacher Ratio Regards Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya Tel: +254722511225, +254202010696 From: meshack emakunat <memakunat@yahoo.com> To: robertyawe@yahoo.co.uk Cc: KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke> Sent: Wednesday, 28 September 2011, 17:08 Subject: Re: [kictanet] The death of print media the importance of the print media is that it it encourages research. but we use the electronic media since the information contained in it is very wide and diverse as compared to print media. regards meshack. --- On Tue, 9/27/11, Njoroge Tito <titonjoroge@gmail.com> wrote: From: Njoroge Tito <titonjoroge@gmail.com> Subject: Re: [kictanet] The death of print media To: memakunat@yahoo.com Cc: "KICTAnet ICT Policy Discussions" <kictanet@lists.kictanet.or.ke> Date: Tuesday, September 27, 2011, 12:24 AM I know several people who used to buy the friday papers looking for jobs. Nowadays, they get a pdf version of all advertised jobs, including some that are not in the papers (for free). Companies are posting more jobs on their "careers" section of their websites than in the print media. Dead? Maybe not, declining - definitely. Regards,Tito. On 27 September 2011 10:18, Walubengo J <jwalu@yahoo.com> wrote: Yawe, I dont think Print Media would die simply because online media is growing exponentially. If this was true then this death would have already happened in the US/Europe (NY Times, FT, etc) What might instead kill Print media - particularly in Kenya - is the poor reading culture of Kenyans. Kenyans read only for exams and front-page politics(headlines - which they dont need to pay for). That is what will kill print media in this country. walu. --- On Tue, 9/27/11, robert yawe <robertyawe@yahoo.co.uk> wrote: From: robert yawe <robertyawe@yahoo.co.uk> Subject: Re: [kictanet] The death of print media To: jwalu@yahoo.com Cc: "KICTAnet ICT Policy Discussions" <kictanet@lists.kictanet.or.ke> Date: Tuesday, September 27, 2011, 9:30 AM Hi Harry, Being my managing editor I need to weight my words carefully least I find myself platform less. The banks used similar analogies to yours when they rejected the initial advances from Safaricom and their MPesa act, when the multinationals contacted their corporate headquarters they must have received back 1,000 of links to studies done in the "developed" world about mobile money transfer and payment initiatives. They were told that mobile is about micro payments not serious business transactions. It is definite that the "experts" could not read the writing on the wall because it was in a language they did not understand "M-Pesa" which had been erroneously translated to Mobile Money. In addition they failed to factor in a population with peculiar habits since such a variable is difficult to incorporate into a financial spreadsheet model. Print is dead and the sooner we accept the verdict the better for us all. Regards "I am a grand father because my niece recently gave birth to a bouncing baby boy, but I am also a great grand father as my grand niece recently gave birth to a bouncing baby girl - I use a smart phone" Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya Tel: +254722511225, +254202010696 From: Harry Hare <harry@africanedevelopment.org> To: robertyawe@yahoo.co.uk Cc: KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke> Sent: Tuesday, 27 September 2011, 7:29 Subject: Re: [kictanet] The death of print media Hey Bobby and the online wirriors :-) You made an accurate observation, but the conclusion could have been rushed. The lack of response from print media could be that your target audience was misssed - either due to absence or placement; effectiveness of the advert itself and the call to action etc. So there are many variables that cause someone to or not respond to a print advert. It true that globally print is turning online but most media houses are keeping both cos there is quite a large audience that still prefers and consumes print than online. So preference is a key factor on this this. We are seeing publications printing on demand for instance, just for thier customers. The web has many advantages over print. Think about it, an impression on the web is equivalent to your turning a newspaper page and seeing an advert. Now, you can measure this on the web, but not on print. It's also easier to respond to call to action on the web than on print. Then ofcourse print is changing and creating linkages with mobile and web. Many print publications are now using technologies like QR codes to land you onto a specific page on the web...so we are already seeing convergence here. So yes, online is encroaching, but it will be a while before print dies. By the way some publications which went totally online about 5 years ago, are back on print again :-) I cant explain the dynamics here, but they must have realised that they needed their print back. Just my unschooled thoughts. Harry Hare Sent from my iPhone On Sep 27, 2011, at 6:22 AM, Harry Karanja <kairo@softlaw.co.ke> wrote: Barrack, I think by using your grandpa in your example you have just proved Robert's point. Regards,Harry Karanja Sent from my iPhone On Sep 26, 2011, at 9:07 AM, Barrack Otieno <otieno.barrack@gmail.com> wrote: I guess it depends with the target audience, grandpa has been faithfull in buying his daily , he then asks me to update him on emerging trends in technology since he cant figure out the tech lingua in the dailies. Best Regards On Mon, Sep 26, 2011 at 9:02 AM, Rad! <conradakunga@gmail.com> wrote: Well ... they same thing was said about newspapers when radio gained popularity and again later when TV gained popularity. Yet somehow print media is still with us some 60+ years after its death was predicted ... On Mon, Sep 26, 2011 at 8:55 AM, robert yawe <robertyawe@yahoo.co.uk> wrote:
Hi All,
I have finally realised that the print media is dead for all intent but the
distribution of political propaganda here is my proof;
5 years ago I could place an advert in the classified section of the Nation
or Standard newspapers and receive over 500 responses, 2 years ago I would
place a one eighth page full colour advert only to receive 150 responses,
last week a placed a quarter page advert in the Nation and only received 5
responses.
Interestingly, I placed a link on facebook and my website received over 700
hits within 4 hours, that's the final straw I will no longer spend a penny
on print advertising and fully embrace online.
Regards
Robert Yawe
KAY System Technologies Ltd
Phoenix House, 6th Floor
P O Box 55806 Nairobi, 00200
Kenya
Tel: +254722511225, +254202010696
_______________________________________________
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for
people and institutions interested and involved in ICT policy and
regulation. The network aims to act as a catalyst for reform in the ICT
sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors
online that you follow in real life: respect people's times and bandwidth,
share knowledge, don't flame or abuse or personalize, respect privacy, do
not spam, do not market your wares or qualifications.
_______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/otieno.barrack%40gmail.... The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. -- Barrack O. OtienoAfriregister Ltd (Kenya)www.afriregister.bi, www.afriregister.com ICANN accredited registrar +254721325277+254-20-2498789 Skype: barrack.otieno _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/kairo%40softlaw.co.ke The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/harry%40africanedevelop... The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/robertyawe%40yahoo.co.u... The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. -----Inline Attachment Follows----- _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/jwalu%40yahoo.com The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/titonjoroge%40gmail.com The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. -----Inline Attachment Follows----- _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/memakunat%40yahoo.com The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/robertyawe%40yahoo.co.u... The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
I cannot miss to add my voice here...As a print journalist for the last five years I can testify as to how great my consumption of the print media has dwindled...five years ago I could feel sick if I did not read a newspaper or watch news...today I can survive provided I have access to the Internet and my TV...in fact Facebook and twitter can sometimes be sufficient in feeding me with the news then I decide where to click if I need details...all major stories are always online and couple this with their interactive nature and you will feel sorry for the print journalists who must wait until the day two to shout out what happened 'yesterday' ....they really must tell it in magical/captivating way if they have to motivate the reader to scan past the third para I read most of the news online because access to the Internet is no longer a headache...studies have confirmed that Kenyans are spending more time online meaning marketers are following them there....since the print is largely dependent on advertisers for survival, it behooves them to change tact and coin online survival tactics as circulation dips and print revenue fades. Well, one may argue that Internet penetration is still an issue hence most people would still depend on print but I dare say that those who are less bothered with absence of Internet may as well live without print...otherwise reading culture among such a population would also be wanting.... As an online subeditor I know and appreciate that online editions beat the print versions 10-nil when it comes to speed and variety...but the newspaper remains a status symbol for many and a critical resource for libraries and offices that are yet to embrace fully the online reality. I predict that print will hung on to life support for a few years to come but ultimately it may pave way or be forced to do an overhaul to remain in the news stands...the question that should disturb media houses now is not how to improve the dwindling sales but how to reap form the online platform...the faster they do that the better On Thu, Sep 29, 2011 at 8:27 AM, meshack emakunat <memakunat@yahoo.com>wrote:
morning
@robert please elaborate on your aguement. in my opinion, if have an assignment to complete, it will be more easier for me to google a report then edit a few word,or "sambaza" a report from a friends computer in no time then present it
--- On *Wed, 9/28/11, robert yawe <robertyawe@yahoo.co.uk>* wrote:
From: robert yawe <robertyawe@yahoo.co.uk> Subject: Re: [kictanet] The death of print media To: "meshack emakunat" <memakunat@yahoo.com>
Cc: "KICTAnet ICT Policy Discussions" <kictanet@lists.kictanet.or.ke> Date: Wednesday, September 28, 2011, 8:36 AM
Hi,
"the importance of the print media is that it it encourages research"
This is laughable, as has been brought out in the thread onVizualisations on Student Teacher Ratio
Regards
Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya
Tel: +254722511225, +254202010696 ------------------------------ *From:* meshack emakunat <memakunat@yahoo.com> *To:* robertyawe@yahoo.co.uk *Cc:* KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke> *Sent:* Wednesday, 28 September 2011, 17:08 *Subject:* Re: [kictanet] The death of print media
the importance of the print media is that it it encourages research. but we use the electronic media since the information contained in it is very wide and diverse as compared to print media. regards meshack.
--- On *Tue, 9/27/11, Njoroge Tito <titonjoroge@gmail.com>* wrote:
From: Njoroge Tito <titonjoroge@gmail.com> Subject: Re: [kictanet] The death of print media To: memakunat@yahoo.com Cc: "KICTAnet ICT Policy Discussions" <kictanet@lists.kictanet.or.ke> Date: Tuesday, September 27, 2011, 12:24 AM
I know several people who used to buy the friday papers looking for jobs. Nowadays, they get a pdf version of all advertised jobs, including some that are not in the papers (for free). Companies are posting more jobs on their "careers" section of their websites than in the print media.
Dead? Maybe not, declining - definitely.
Regards, Tito.
On 27 September 2011 10:18, Walubengo J <jwalu@yahoo.com> wrote:
Yawe,
I dont think Print Media would die simply because online media is growing exponentially. If this was true then this death would have already happened in the US/Europe (NY Times, FT, etc)
What might instead kill Print media - particularly in Kenya - is the poor reading culture of Kenyans. Kenyans read only for exams and front-page politics(headlines - which they dont need to pay for). That is what will kill print media in this country.
walu.
--- On *Tue, 9/27/11, robert yawe <robertyawe@yahoo.co.uk>* wrote:
From: robert yawe <robertyawe@yahoo.co.uk>
Subject: Re: [kictanet] The death of print media To: jwalu@yahoo.com
Cc: "KICTAnet ICT Policy Discussions" <kictanet@lists.kictanet.or.ke> Date: Tuesday, September 27, 2011, 9:30 AM
Hi Harry,
Being my managing editor I need to weight my words carefully least I find myself platform less.
The banks used similar analogies to yours when they rejected the initial advances from Safaricom and their MPesa act, when the multinationals contacted their corporate headquarters they must have received back 1,000 of links to studies done in the "developed" world about mobile money transfer and payment initiatives. They were told that mobile is about micro payments not serious business transactions.
It is definite that the "experts" could not read the writing on the wall because it was in a language they did not understand "M-Pesa" which had been erroneously translated to Mobile Money. In addition they failed to factor in a population with peculiar habits since such a variable is difficult to incorporate into a financial spreadsheet model.
Print is dead and the sooner we accept the verdict the better for us all.
Regards
"I am a grand father because my niece recently gave birth to a bouncing baby boy, but I am also a great grand father as my grand niece recently gave birth to a bouncing baby girl - I use a smart phone"
Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya
Tel: +254722511225, +254202010696 ------------------------------ *From:* Harry Hare <harry@africanedevelopment.org> *To:* robertyawe@yahoo.co.uk *Cc:* KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke> *Sent:* Tuesday, 27 September 2011, 7:29 *Subject:* Re: [kictanet] The death of print media
Hey Bobby and the online wirriors :-)
You made an accurate observation, but the conclusion could have been rushed. The lack of response from print media could be that your target audience was misssed - either due to absence or placement; effectiveness of the advert itself and the call to action etc. So there are many variables that cause someone to or not respond to a print advert.
It true that globally print is turning online but most media houses are keeping both cos there is quite a large audience that still prefers and consumes print than online. So preference is a key factor on this this. We are seeing publications printing on demand for instance, just for thier customers.
The web has many advantages over print. Think about it, an impression on the web is equivalent to your turning a newspaper page and seeing an advert. Now, you can measure this on the web, but not on print. It's also easier to respond to call to action on the web than on print.
Then ofcourse print is changing and creating linkages with mobile and web. Many print publications are now using technologies like QR codes to land you onto a specific page on the web...so we are already seeing convergence here.
So yes, online is encroaching, but it will be a while before print dies. By the way some publications which went totally online about 5 years ago, are back on print again :-) I cant explain the dynamics here, but they must have realised that they needed their print back. Just my unschooled thoughts.
Harry Hare
Sent from my iPhone
On Sep 27, 2011, at 6:22 AM, Harry Karanja <kairo@softlaw.co.ke<http://mc/compose?to=kairo@softlaw.co.ke>> wrote:
Barrack,
I think by using your grandpa in your example you have just proved Robert's point.
Regards, Harry Karanja
Sent from my iPhone
On Sep 26, 2011, at 9:07 AM, Barrack Otieno <<http://mc/compose?to=otieno.barrack@gmail.com> otieno.barrack@gmail.com <http://mc/compose?to=otieno.barrack@gmail.com>> wrote:
I guess it depends with the target audience, grandpa has been faithfull in buying his daily , he then asks me to update him on emerging trends in technology since he cant figure out the tech lingua in the dailies.
Best Regards
On Mon, Sep 26, 2011 at 9:02 AM, Rad! <<http://mc/compose?to=conradakunga@gmail.com><http://mc/compose?to=conradakunga@gmail.com> conradakunga@gmail.com <http://mc/compose?to=conradakunga@gmail.com>>wrote:
Well ... they same thing was said about newspapers when radio gained popularity and again later when TV gained popularity.
Yet somehow print media is still with us some 60+ years after its death was predicted ...
Hi All, I have finally realised that the print media is dead for all intent but
distribution of political propaganda here is my proof; 5 years ago I could place an advert in the classified section of the Nation or Standard newspapers and receive over 500 responses, 2 years ago I would place a one eighth page full colour advert only to receive 150 responses, last week a placed a quarter page advert in the Nation and only received 5 responses. Interestingly, I placed a link on facebook and my website received over 700 hits within 4 hours, that's the final straw I will no longer spend a
On Mon, Sep 26, 2011 at 8:55 AM, robert yawe <<http://mc/compose?to=robertyawe@yahoo.co.uk><http://mc/compose?to=robertyawe@yahoo.co.uk> robertyawe@yahoo.co.uk <http://mc/compose?to=robertyawe@yahoo.co.uk>> wrote: the penny
on print advertising and fully embrace online. Regards
Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya
Tel: +254722511225, +254202010696 _______________________________________________ kictanet mailing list <http://mc/compose?to=kictanet@lists.kictanet.or.ke><http://mc/compose?to=kictanet@lists.kictanet.or.ke> kictanet@lists.kictanet.or.ke<http://mc/compose?to=kictanet@lists.kictanet.or.ke> <http://lists.kictanet.or.ke/mailman/listinfo/kictanet><http://lists.kictanet.or.ke/mailman/listinfo/kictanet> http://lists.kictanet.or.ke/mailman/listinfo/kictanet
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KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
_______________________________________________ kictanet mailing list <http://mc/compose?to=kictanet@lists.kictanet.or.ke><http://mc/compose?to=kictanet@lists.kictanet.or.ke> kictanet@lists.kictanet.or.ke<http://mc/compose?to=kictanet@lists.kictanet.or.ke> <http://lists.kictanet.or.ke/mailman/listinfo/kictanet><http://lists.kictanet.or.ke/mailman/listinfo/kictanet> http://lists.kictanet.or.ke/mailman/listinfo/kictanet
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
-- Barrack O. Otieno Afriregister Ltd (Kenya) www.afrire <http://www.afriregister.com>gister.bi, <http://www.afriergister.com> <http://www.afriregister.com> www.afriregister.com <http://www.afriregister.com>ICANN accredited registrar +254721325277 +254-20-2498789 Skype: barrack.otieno
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
_______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke<http://mc/compose?to=kictanet@lists.kictanet.or.ke> http://lists.kictanet.or.ke/mailman/listinfo/kictanet
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
_______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke<http://mc/compose?to=kictanet@lists.kictanet.or.ke> http://lists.kictanet.or.ke/mailman/listinfo/kictanet
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
_______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
-- James Ratemo Online Sub-editor/ICT reporter Nation Media Group, P.O Box 49010-00100, Nairobi Cell Phone: 0724960649 OR 0731960649 Email: jratemo@ke.nationmedia.com <Emaili-jratemo@standardmedia.co.ke> or ratemoj@hotmail.com <jamrats2001@yahoo.com> Website:www.jamesratemo.wordpress.com <http://www.ictcradle.com/>. Twitter accounts: http://twitter.com/kenyacurrent or http://twitter.com/jamesratemo Skype account:ratemoj My facebook account: http://www.facebook.com/Rats.the.menace Who is rich? He that is content. Who is that? No one.
As a print journalist and journalism trainer, there are so many studies indicating that print journalism is here to stay We are doing a lot in that direction to ensure that print journalism survives the onslaught. We are teaching students to move away from short stories- the he/she said articles- long, colourful and descriptive articles- move your readers to the scene journalism- 800-1000 words- that is now the in-thing. check many of the print publications are dedicating whole pages to one single articles- that readers are responding very well. Print editing classes are full again- publishing houses/book publishers, researchers want editors- so those who initially challenged us to stop teaching editing symbol, and related traditional editing techniques have asked us to re introduce them. Print journalism is here to stay victor ________________________________ From: kictanet-bounces+victor=article19.org@lists.kictanet.or.ke [kictanet-bounces+victor=article19.org@lists.kictanet.or.ke] on behalf of james ratemo [jratemo@gmail.com] Sent: 29 September 2011 10:17 To: Victor Bwire Cc: KICTAnet ICT Policy Discussions Subject: Re: [kictanet] The death of print media I cannot miss to add my voice here...As a print journalist for the last five years I can testify as to how great my consumption of the print media has dwindled...five years ago I could feel sick if I did not read a newspaper or watch news...today I can survive provided I have access to the Internet and my TV...in fact Facebook and twitter can sometimes be sufficient in feeding me with the news then I decide where to click if I need details...all major stories are always online and couple this with their interactive nature and you will feel sorry for the print journalists who must wait until the day two to shout out what happened 'yesterday' ....they really must tell it in magical/captivating way if they have to motivate the reader to scan past the third para I read most of the news online because access to the Internet is no longer a headache...studies have confirmed that Kenyans are spending more time online meaning marketers are following them there....since the print is largely dependent on advertisers for survival, it behooves them to change tact and coin online survival tactics as circulation dips and print revenue fades. Well, one may argue that Internet penetration is still an issue hence most people would still depend on print but I dare say that those who are less bothered with absence of Internet may as well live without print...otherwise reading culture among such a population would also be wanting.... As an online subeditor I know and appreciate that online editions beat the print versions 10-nil when it comes to speed and variety...but the newspaper remains a status symbol for many and a critical resource for libraries and offices that are yet to embrace fully the online reality. I predict that print will hung on to life support for a few years to come but ultimately it may pave way or be forced to do an overhaul to remain in the news stands...the question that should disturb media houses now is not how to improve the dwindling sales but how to reap form the online platform...the faster they do that the better On Thu, Sep 29, 2011 at 8:27 AM, meshack emakunat <memakunat@yahoo.com<mailto:memakunat@yahoo.com>> wrote: morning @robert please elaborate on your aguement. in my opinion, if have an assignment to complete, it will be more easier for me to google a report then edit a few word,or "sambaza" a report from a friends computer in no time then present it --- On Wed, 9/28/11, robert yawe <robertyawe@yahoo.co.uk<mailto:robertyawe@yahoo.co.uk>> wrote: From: robert yawe <robertyawe@yahoo.co.uk<mailto:robertyawe@yahoo.co.uk>> Subject: Re: [kictanet] The death of print media To: "meshack emakunat" <memakunat@yahoo.com<mailto:memakunat@yahoo.com>> Cc: "KICTAnet ICT Policy Discussions" <kictanet@lists.kictanet.or.ke<mailto:kictanet@lists.kictanet.or.ke>> Date: Wednesday, September 28, 2011, 8:36 AM Hi, "the importance of the print media is that it it encourages research" This is laughable, as has been brought out in the thread on Vizualisations on Student Teacher Ratio Regards Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya Tel: +254722511225<tel:%2B254722511225>, +254202010696<tel:%2B254202010696> ________________________________ From: meshack emakunat <memakunat@yahoo.com<mailto:memakunat@yahoo.com>> To: robertyawe@yahoo.co.uk<mailto:robertyawe@yahoo.co.uk> Cc: KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke<mailto:kictanet@lists.kictanet.or.ke>> Sent: Wednesday, 28 September 2011, 17:08 Subject: Re: [kictanet] The death of print media the importance of the print media is that it it encourages research. but we use the electronic media since the information contained in it is very wide and diverse as compared to print media. regards meshack. --- On Tue, 9/27/11, Njoroge Tito <titonjoroge@gmail.com<mailto:titonjoroge@gmail.com>> wrote: From: Njoroge Tito <titonjoroge@gmail.com<mailto:titonjoroge@gmail.com>> Subject: Re: [kictanet] The death of print media To: memakunat@yahoo.com<mailto:memakunat@yahoo.com> Cc: "KICTAnet ICT Policy Discussions" <kictanet@lists.kictanet.or.ke<mailto:kictanet@lists.kictanet.or.ke>> Date: Tuesday, September 27, 2011, 12:24 AM I know several people who used to buy the friday papers looking for jobs. Nowadays, they get a pdf version of all advertised jobs, including some that are not in the papers (for free). Companies are posting more jobs on their "careers" section of their websites than in the print media. Dead? Maybe not, declining - definitely. Regards, Tito. On 27 September 2011 10:18, Walubengo J <jwalu@yahoo.com> wrote: Yawe, I dont think Print Media would die simply because online media is growing exponentially. If this was true then this death would have already happened in the US/Europe (NY Times, FT, etc) What might instead kill Print media - particularly in Kenya - is the poor reading culture of Kenyans. Kenyans read only for exams and front-page politics(headlines - which they dont need to pay for). That is what will kill print media in this country. walu. --- On Tue, 9/27/11, robert yawe <robertyawe@yahoo.co.uk> wrote: From: robert yawe <robertyawe@yahoo.co.uk> Subject: Re: [kictanet] The death of print media To: jwalu@yahoo.com Cc: "KICTAnet ICT Policy Discussions" <kictanet@lists.kictanet.or.ke> Date: Tuesday, September 27, 2011, 9:30 AM Hi Harry, Being my managing editor I need to weight my words carefully least I find myself platform less. The banks used similar analogies to yours when they rejected the initial advances from Safaricom and their MPesa act, when the multinationals contacted their corporate headquarters they must have received back 1,000 of links to studies done in the "developed" world about mobile money transfer and payment initiatives. They were told that mobile is about micro payments not serious business transactions. It is definite that the "experts" could not read the writing on the wall because it was in a language they did not understand "M-Pesa" which had been erroneously translated to Mobile Money. In addition they failed to factor in a population with peculiar habits since such a variable is difficult to incorporate into a financial spreadsheet model. Print is dead and the sooner we accept the verdict the better for us all. Regards "I am a grand father because my niece recently gave birth to a bouncing baby boy, but I am also a great grand father as my grand niece recently gave birth to a bouncing baby girl - I use a smart phone" Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya Tel: +254722511225<tel:%2B254722511225>, +254202010696<tel:%2B254202010696> ________________________________ From: Harry Hare <harry@africanedevelopment.org> To: robertyawe@yahoo.co.uk Cc: KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke> Sent: Tuesday, 27 September 2011, 7:29 Subject: Re: [kictanet] The death of print media Hey Bobby and the online wirriors :-) You made an accurate observation, but the conclusion could have been rushed. The lack of response from print media could be that your target audience was misssed - either due to absence or placement; effectiveness of the advert itself and the call to action etc. So there are many variables that cause someone to or not respond to a print advert. It true that globally print is turning online but most media houses are keeping both cos there is quite a large audience that still prefers and consumes print than online. So preference is a key factor on this this. We are seeing publications printing on demand for instance, just for thier customers. The web has many advantages over print. Think about it, an impression on the web is equivalent to your turning a newspaper page and seeing an advert. Now, you can measure this on the web, but not on print. It's also easier to respond to call to action on the web than on print. Then ofcourse print is changing and creating linkages with mobile and web. Many print publications are now using technologies like QR codes to land you onto a specific page on the web...so we are already seeing convergence here. So yes, online is encroaching, but it will be a while before print dies. By the way some publications which went totally online about 5 years ago, are back on print again :-) I cant explain the dynamics here, but they must have realised that they needed their print back. Just my unschooled thoughts. Harry Hare Sent from my iPhone On Sep 27, 2011, at 6:22 AM, Harry Karanja <kairo@softlaw.co.ke<http://mc/compose?to=kairo@softlaw.co.ke>> wrote: Barrack, I think by using your grandpa in your example you have just proved Robert's point. Regards, Harry Karanja Sent from my iPhone On Sep 26, 2011, at 9:07 AM, Barrack Otieno <<http://mc/compose?to=otieno.barrack@gmail.com>otieno.barrack@gmail.com<http://mc/compose?to=otieno.barrack@gmail.com>> wrote: I guess it depends with the target audience, grandpa has been faithfull in buying his daily , he then asks me to update him on emerging trends in technology since he cant figure out the tech lingua in the dailies. Best Regards On Mon, Sep 26, 2011 at 9:02 AM, Rad! <<http://mc/compose?to=conradakunga@gmail.com><http://mc/compose?to=conradakunga@gmail.com>conradakunga@gmail.com<http://mc/compose?to=conradakunga@gmail.com>> wrote: Well ... they same thing was said about newspapers when radio gained popularity and again later when TV gained popularity. Yet somehow print media is still with us some 60+ years after its death was predicted ... On Mon, Sep 26, 2011 at 8:55 AM, robert yawe <<http://mc/compose?to=robertyawe@yahoo.co.uk><http://mc/compose?to=robertyawe@yahoo.co.uk>robertyawe@yahoo.co.uk<http://mc/compose?to=robertyawe@yahoo.co.uk>> wrote:
Hi All, I have finally realised that the print media is dead for all intent but the distribution of political propaganda here is my proof; 5 years ago I could place an advert in the classified section of the Nation or Standard newspapers and receive over 500 responses, 2 years ago I would place a one eighth page full colour advert only to receive 150 responses, last week a placed a quarter page advert in the Nation and only received 5 responses. Interestingly, I placed a link on facebook and my website received over 700 hits within 4 hours, that's the final straw I will no longer spend a penny on print advertising and fully embrace online. Regards
Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya
Tel: +254722511225, +254202010696 _______________________________________________ kictanet mailing list <http://mc/compose?to=kictanet@lists.kictanet.or.ke> <http://mc/compose?to=kictanet@lists.kictanet.or.ke> kictanet@lists.kictanet.or.ke<http://mc/compose?to=kictanet@lists.kictanet.or.ke> <http://lists.kictanet.or.ke/mailman/listinfo/kictanet> <http://lists.kictanet.or.ke/mailman/listinfo/kictanet> http://lists.kictanet.or.ke/mailman/listinfo/kictanet
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
_______________________________________________ kictanet mailing list <http://mc/compose?to=kictanet@lists.kictanet.or.ke><http://mc/compose?to=kictanet@lists.kictanet.or.ke>kictanet@lists.kictanet.or.ke<http://mc/compose?to=kictanet@lists.kictanet.or.ke> <http://lists.kictanet.or.ke/mailman/listinfo/kictanet><http://lists.kictanet.or.ke/mailman/listinfo/kictanet>http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at <http://lists.kictanet.or.ke/mailman/options/kictanet/otieno.barrack%40gmail.com> <http://lists.kictanet.or.ke/mailman/options/kictanet/otieno.barrack%40gmail.com> http://lists.kictanet.or.ke/mailman/options/kictanet/otieno.barrack%40gmail.... The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. -- Barrack O. Otieno Afriregister Ltd (Kenya) www.afrire<http://www.afriregister.com>gister.bi<http://gister.bi>, <http://www.afriergister.com> <http://www.afriregister.com> www.afriregister.com<http://www.afriregister.com> <http://www.afriregister.com>ICANN accredited registrar +254721325277<tel:%2B254721325277> +254-20-2498789<tel:%2B254-20-2498789> Skype: barrack.otieno _______________________________________________ kictanet mailing list <http://mc/compose?to=kictanet@lists.kictanet.or.ke>kictanet@lists.kictanet.or.ke<http://mc/compose?to=kictanet@lists.kictanet.or.ke> <http://lists.kictanet.or.ke/mailman/listinfo/kictanet>http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at <http://lists.kictanet.or.ke/mailman/options/kictanet/kairo%40softlaw.co.ke> <http://lists.kictanet.or.ke/mailman/options/kictanet/kairo%40softlaw.co.ke> http://lists.kictanet.or.ke/mailman/options/kictanet/kairo%40softlaw.co.ke The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke<http://mc/compose?to=kictanet@lists.kictanet.or.ke> http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at <http://lists.kictanet.or.ke/mailman/options/kictanet/harry%40africanedevelopment.org> http://lists.kictanet.or.ke/mailman/options/kictanet/harry%40africanedevelop... The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke<http://mc/compose?to=kictanet@lists.kictanet.or.ke> http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/robertyawe%40yahoo.co.u... The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. -----Inline Attachment Follows----- _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke<http://mc/compose?to=kictanet@lists.kictanet.or.ke> http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/jwalu%40yahoo.com The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/titonjoroge%40gmail.com The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. -----Inline Attachment Follows----- _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/memakunat%40yahoo.com The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke<http://mc/compose?to=kictanet@lists.kictanet.or.ke> http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/robertyawe%40yahoo.co.u... The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke<mailto:kictanet@lists.kictanet.or.ke> http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/jratemo%40gmail.com The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. -- James Ratemo Online Sub-editor/ICT reporter Nation Media Group, P.O Box 49010-00100, Nairobi Cell Phone: 0724960649 OR 0731960649 Email: jratemo@ke.nationmedia.com<mailto:Emaili-jratemo@standardmedia.co.ke> or ratemoj@hotmail.com<mailto:jamrats2001@yahoo.com> Website:www.jamesratemo.wordpress.com<http://www.ictcradle.com/>. Twitter accounts: http://twitter.com/kenyacurrent or http://twitter.com/jamesratemo Skype account:ratemoj My facebook account: http://www.facebook.com/Rats.the.menace Who is rich? He that is content. Who is that? No one.
@Victor With the Generation Y, i wish you luck... Trends allover the world show that it is inevitable.. At least we know for sure that print will most likely never lead again. On Thu, Sep 29, 2011 at 1:55 PM, Victor Bwire <victor@article19.org> wrote:
As a print journalist and journalism trainer, there are so many studies indicating that print journalism is here to stay
We are doing a lot in that direction to ensure that print journalism survives the onslaught.
We are teaching students to move away from short stories- the he/she said articles- long, colourful and descriptive articles- move your readers to the scene journalism- 800-1000 words- that is now the in-thing.
check many of the print publications are dedicating whole pages to one single articles- that readers are responding very well.
Print editing classes are full again- publishing houses/book publishers, researchers want editors- so those who initially challenged us to stop teaching editing symbol, and related traditional editing techniques have asked us to re introduce them.
Print journalism is here to stay
victor ________________________________ From: kictanet-bounces+victor=article19.org@lists.kictanet.or.ke[kictanet-bounces+victor= article19.org@lists.kictanet.or.ke] on behalf of james ratemo [ jratemo@gmail.com] Sent: 29 September 2011 10:17 To: Victor Bwire Cc: KICTAnet ICT Policy Discussions Subject: Re: [kictanet] The death of print media
I cannot miss to add my voice here...As a print journalist for the last five years I can testify as to how great my consumption of the print media has dwindled...five years ago I could feel sick if I did not read a newspaper or watch news...today I can survive provided I have access to the Internet and my TV...in fact Facebook and twitter can sometimes be sufficient in feeding me with the news then I decide where to click if I need details...all major stories are always online and couple this with their interactive nature and you will feel sorry for the print journalists who must wait until the day two to shout out what happened 'yesterday'
....they really must tell it in magical/captivating way if they have to motivate the reader to scan past the third para
I read most of the news online because access to the Internet is no longer a headache...studies have confirmed that Kenyans are spending more time online meaning marketers are following them there....since the print is largely dependent on advertisers for survival, it behooves them to change tact and coin online survival tactics as circulation dips and print revenue fades.
Well, one may argue that Internet penetration is still an issue hence most people would still depend on print but I dare say that those who are less bothered with absence of Internet may as well live without print...otherwise reading culture among such a population would also be wanting....
As an online subeditor I know and appreciate that online editions beat the print versions 10-nil when it comes to speed and variety...but the newspaper remains a status symbol for many and a critical resource for libraries and offices that are yet to embrace fully the online reality.
I predict that print will hung on to life support for a few years to come but ultimately it may pave way or be forced to do an overhaul to remain in the news stands...the question that should disturb media houses now is not how to improve the dwindling sales but how to reap form the online platform...the faster they do that the better
On Thu, Sep 29, 2011 at 8:27 AM, meshack emakunat <memakunat@yahoo.com <mailto:memakunat@yahoo.com>> wrote: morning
@robert please elaborate on your aguement. in my opinion, if have an assignment to complete, it will be more easier for me to google a report then edit a few word,or "sambaza" a report from a friends computer in no time then present it
--- On Wed, 9/28/11, robert yawe <robertyawe@yahoo.co.uk<mailto: robertyawe@yahoo.co.uk>> wrote:
From: robert yawe <robertyawe@yahoo.co.uk<mailto:robertyawe@yahoo.co.uk>> Subject: Re: [kictanet] The death of print media To: "meshack emakunat" <memakunat@yahoo.com<mailto:memakunat@yahoo.com>>
Cc: "KICTAnet ICT Policy Discussions" <kictanet@lists.kictanet.or.ke <mailto:kictanet@lists.kictanet.or.ke>> Date: Wednesday, September 28, 2011, 8:36 AM
Hi,
"the importance of the print media is that it it encourages research"
This is laughable, as has been brought out in the thread on Vizualisations on Student Teacher Ratio
Regards
Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya
Tel: +254722511225<tel:%2B254722511225>, +254202010696 <tel:%2B254202010696> ________________________________ From: meshack emakunat <memakunat@yahoo.com<mailto:memakunat@yahoo.com>> To: robertyawe@yahoo.co.uk<mailto:robertyawe@yahoo.co.uk> Cc: KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke<mailto: kictanet@lists.kictanet.or.ke>> Sent: Wednesday, 28 September 2011, 17:08 Subject: Re: [kictanet] The death of print media
the importance of the print media is that it it encourages research. but we use the electronic media since the information contained in it is very wide and diverse as compared to print media. regards meshack.
--- On Tue, 9/27/11, Njoroge Tito <titonjoroge@gmail.com<mailto: titonjoroge@gmail.com>> wrote:
From: Njoroge Tito <titonjoroge@gmail.com<mailto:titonjoroge@gmail.com>> Subject: Re: [kictanet] The death of print media To: memakunat@yahoo.com<mailto:memakunat@yahoo.com> Cc: "KICTAnet ICT Policy Discussions" <kictanet@lists.kictanet.or.ke <mailto:kictanet@lists.kictanet.or.ke>> Date: Tuesday, September 27, 2011, 12:24 AM
I know several people who used to buy the friday papers looking for jobs. Nowadays, they get a pdf version of all advertised jobs, including some that are not in the papers (for free). Companies are posting more jobs on their "careers" section of their websites than in the print media.
Dead? Maybe not, declining - definitely.
Regards, Tito.
On 27 September 2011 10:18, Walubengo J <jwalu@yahoo.com> wrote: Yawe,
I dont think Print Media would die simply because online media is growing exponentially. If this was true then this death would have already happened in the US/Europe (NY Times, FT, etc)
What might instead kill Print media - particularly in Kenya - is the poor reading culture of Kenyans. Kenyans read only for exams and front-page politics(headlines - which they dont need to pay for). That is what will kill print media in this country.
walu.
--- On Tue, 9/27/11, robert yawe <robertyawe@yahoo.co.uk> wrote:
From: robert yawe <robertyawe@yahoo.co.uk>
Subject: Re: [kictanet] The death of print media To: jwalu@yahoo.com
Cc: "KICTAnet ICT Policy Discussions" <kictanet@lists.kictanet.or.ke> Date: Tuesday, September 27, 2011, 9:30 AM
Hi Harry,
Being my managing editor I need to weight my words carefully least I find myself platform less.
The banks used similar analogies to yours when they rejected the initial advances from Safaricom and their MPesa act, when the multinationals contacted their corporate headquarters they must have received back 1,000 of links to studies done in the "developed" world about mobile money transfer and payment initiatives. They were told that mobile is about micro payments not serious business transactions.
It is definite that the "experts" could not read the writing on the wall because it was in a language they did not understand "M-Pesa" which had been erroneously translated to Mobile Money. In addition they failed to factor in a population with peculiar habits since such a variable is difficult to incorporate into a financial spreadsheet model.
Print is dead and the sooner we accept the verdict the better for us all.
Regards
"I am a grand father because my niece recently gave birth to a bouncing baby boy, but I am also a great grand father as my grand niece recently gave birth to a bouncing baby girl - I use a smart phone"
Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya
Tel: +254722511225<tel:%2B254722511225>, +254202010696 <tel:%2B254202010696> ________________________________ From: Harry Hare <harry@africanedevelopment.org> To: robertyawe@yahoo.co.uk Cc: KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke> Sent: Tuesday, 27 September 2011, 7:29 Subject: Re: [kictanet] The death of print media
Hey Bobby and the online wirriors :-)
You made an accurate observation, but the conclusion could have been rushed. The lack of response from print media could be that your target audience was misssed - either due to absence or placement; effectiveness of the advert itself and the call to action etc. So there are many variables that cause someone to or not respond to a print advert.
It true that globally print is turning online but most media houses are keeping both cos there is quite a large audience that still prefers and consumes print than online. So preference is a key factor on this this. We are seeing publications printing on demand for instance, just for thier customers.
The web has many advantages over print. Think about it, an impression on the web is equivalent to your turning a newspaper page and seeing an advert. Now, you can measure this on the web, but not on print. It's also easier to respond to call to action on the web than on print.
Then ofcourse print is changing and creating linkages with mobile and web. Many print publications are now using technologies like QR codes to land you onto a specific page on the web...so we are already seeing convergence here.
So yes, online is encroaching, but it will be a while before print dies. By the way some publications which went totally online about 5 years ago, are back on print again :-) I cant explain the dynamics here, but they must have realised that they needed their print back. Just my unschooled thoughts.
Harry Hare
Sent from my iPhone
On Sep 27, 2011, at 6:22 AM, Harry Karanja <kairo@softlaw.co.ke< http://mc/compose?to=kairo@softlaw.co.ke>> wrote:
Barrack,
I think by using your grandpa in your example you have just proved Robert's point.
Regards, Harry Karanja
Sent from my iPhone
On Sep 26, 2011, at 9:07 AM, Barrack Otieno << http://mc/compose?to=otieno.barrack@gmail.com>otieno.barrack@gmail.com<; http://mc/compose?to=otieno.barrack@gmail.com>> wrote:
I guess it depends with the target audience, grandpa has been faithfull in buying his daily , he then asks me to update him on emerging trends in technology since he cant figure out the tech lingua in the dailies.
Best Regards
On Mon, Sep 26, 2011 at 9:02 AM, Rad! << http://mc/compose?to=conradakunga@gmail.com><; http://mc/compose?to=conradakunga@gmail.com>conradakunga@gmail.com<; http://mc/compose?to=conradakunga@gmail.com>> wrote: Well ... they same thing was said about newspapers when radio gained popularity and again later when TV gained popularity.
Yet somehow print media is still with us some 60+ years after its death was predicted ...
Hi All, I have finally realised that the print media is dead for all intent but
distribution of political propaganda here is my proof; 5 years ago I could place an advert in the classified section of the Nation or Standard newspapers and receive over 500 responses, 2 years ago I would place a one eighth page full colour advert only to receive 150 responses, last week a placed a quarter page advert in the Nation and only received 5 responses. Interestingly, I placed a link on facebook and my website received over 700 hits within 4 hours, that's the final straw I will no longer spend a
On Mon, Sep 26, 2011 at 8:55 AM, robert yawe << http://mc/compose?to=robertyawe@yahoo.co.uk><; http://mc/compose?to=robertyawe@yahoo.co.uk>robertyawe@yahoo.co.uk<; http://mc/compose?to=robertyawe@yahoo.co.uk>> wrote: the penny
on print advertising and fully embrace online. Regards
Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya
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-- James Ratemo Online Sub-editor/ICT reporter Nation Media Group, P.O Box 49010-00100, Nairobi Cell Phone: 0724960649 OR 0731960649 Email: jratemo@ke.nationmedia.com<mailto: Emaili-jratemo@standardmedia.co.ke> or ratemoj@hotmail.com<mailto: jamrats2001@yahoo.com> Website:www.jamesratemo.wordpress.com<http://www.ictcradle.com/>. Twitter accounts: http://twitter.com/kenyacurrent or http://twitter.com/jamesratemo Skype account:ratemoj My facebook account: http://www.facebook.com/Rats.the.menace
Who is rich? He that is content. Who is that? No one.
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KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
-- Muthoni My Blog: http://rugongo.blogspot.com/ -------------------------------------------- Mahatma Gandhi once said:- First they ignore you, Then they laugh at you, Then they fight you, AND THEN YOU WIN!!!
Hello Robert, I agree with you in regards to a decline in newsprint. We only buy it in the office for tenders and advertisements/announcements that are not on the online editions. I use open source Calibre to download news through recipes and create ebooks out of any document/book on my ebook reader. -----Original Message----- From: robert yawe <robertyawe@yahoo.co.uk> Reply-to: robert yawe <robertyawe@yahoo.co.uk> To: Joe Murithi Njeru <joe.njeru@zilojo.com> Cc: KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke> Subject: Re: [kictanet] The death of print media Date: Tue, 27 Sep 2011 07:30:49 +0100 (BST) Mailer: YahooMailWebService/0.8.114.317681 Hi Harry, Being my managing editor I need to weight my words carefully least I find myself platform less. The banks used similar analogies to yours when they rejected the initial advances from Safaricom and their MPesa act, when the multinationals contacted their corporate headquarters they must have received back 1,000 of links to studies done in the "developed" world about mobile money transfer and payment initiatives. They were told that mobile is about micro payments not serious business transactions. It is definite that the "experts" could not read the writing on the wall because it was in a language they did not understand "M-Pesa" which had been erroneously translated to Mobile Money. In addition they failed to factor in a population with peculiar habits since such a variable is difficult to incorporate into a financial spreadsheet model. Print is dead and the sooner we accept the verdict the better for us all. Regards "I am a grand father because my niece recently gave birth to a bouncing baby boy, but I am also a great grand father as my grand niece recently gave birth to a bouncing baby girl - I use a smart phone" Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya Tel: +254722511225, +254202010696 ________________________________________________________________________ From: Harry Hare <harry@africanedevelopment.org> To: robertyawe@yahoo.co.uk Cc: KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke> Sent: Tuesday, 27 September 2011, 7:29 Subject: Re: [kictanet] The death of print media Hey Bobby and the online wirriors :-) You made an accurate observation, but the conclusion could have been rushed. The lack of response from print media could be that your target audience was misssed - either due to absence or placement; effectiveness of the advert itself and the call to action etc. So there are many variables that cause someone to or not respond to a print advert. It true that globally print is turning online but most media houses are keeping both cos there is quite a large audience that still prefers and consumes print than online. So preference is a key factor on this this. We are seeing publications printing on demand for instance, just for thier customers. The web has many advantages over print. Think about it, an impression on the web is equivalent to your turning a newspaper page and seeing an advert. Now, you can measure this on the web, but not on print. It's also easier to respond to call to action on the web than on print. Then ofcourse print is changing and creating linkages with mobile and web. Many print publications are now using technologies like QR codes to land you onto a specific page on the web...so we are already seeing convergence here. So yes, online is encroaching, but it will be a while before print dies. By the way some publications which went totally online about 5 years ago, are back on print again :-) I cant explain the dynamics here, but they must have realised that they needed their print back. Just my unschooled thoughts. Harry Hare Sent from my iPhone On Sep 27, 2011, at 6:22 AM, Harry Karanja <kairo@softlaw.co.ke> wrote:
Barrack,
I think by using your grandpa in your example you have just proved Robert's point.
Regards,
Harry Karanja
Sent from my iPhone
On Sep 26, 2011, at 9:07 AM, Barrack Otieno <otieno.barrack@gmail.com> wrote:
I guess it depends with the target audience, grandpa has been faithfull in buying his daily , he then asks me to update him on emerging trends in technology since he cant figure out the tech lingua in the dailies.
Best Regards
On Mon, Sep 26, 2011 at 9:02 AM, Rad! <conradakunga@gmail.com> wrote:
Well ... they same thing was said about newspapers when radio gained popularity and again later when TV gained popularity.
Yet somehow print media is still with us some 60+ years after its death was predicted ...
On Mon, Sep 26, 2011 at 8:55 AM, robert yawe <robertyawe@yahoo.co.uk> wrote: > Hi All, > I have finally realised that the print media is dead for all intent but the > distribution of political propaganda here is my proof; > 5 years ago I could place an advert in the classified section of the Nation > or Standard newspapers and receive over 500 responses, 2 years ago I would > place a one eighth page full colour advert only to receive 150 responses, > last week a placed a quarter page advert in the Nation and only received 5 > responses. > Interestingly, I placed a link on facebook and my website received over 700 > hits within 4 hours, that's the final straw I will no longer spend a penny > on print advertising and fully embrace online. > Regards > > > Robert Yawe > KAY System Technologies Ltd > Phoenix House, 6th Floor > P O Box 55806 Nairobi, 00200 > Kenya > > Tel: +254722511225, +254202010696
> _______________________________________________ > kictanet mailing list > kictanet@lists.kictanet.or.ke > http://lists.kictanet.or.ke/mailman/listinfo/kictanet > > Unsubscribe or change your options at > http://lists.kictanet.or.ke/mailman/options/kictanet/conradakunga%40gmail.co... > > The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for > people and institutions interested and involved in ICT policy and > regulation. The network aims to act as a catalyst for reform in the ICT > sector in support of the national aim of ICT enabled growth and development. > > KICTANetiquette : Adhere to the same standards of acceptable behaviors > online that you follow in real life: respect people's times and bandwidth, > share knowledge, don't flame or abuse or personalize, respect privacy, do > not spam, do not market your wares or qualifications. >
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
-- Barrack O. Otieno
Afriregister Ltd (Kenya) www.afriregister.bi, www.afriregister.com ICANN accredited registrar +254721325277 +254-20-2498789 Skype: barrack.otieno
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
_______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/robertyawe% 40yahoo.co.uk The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/joe.njeru%40zilojo.com The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. -- Regards, Joe Murithi Njeru LPI Certified Professional (www.lpi.org) Zilojo Ltd. P.O. Box 39501-00623 Nairobi Kenya. T: +254-722-787725 E: joe.njeru@zilojo.com W: http://www.zilojo.com M: http://www.mobility.co.ke/zilojo Retail . Technology . Marketing
CNN carried out an article recently about a number of bookshops on their death bed in the US. Unless they reorient themselves,some will of course die. Sam ________________________________ From: Rad! <conradakunga@gmail.com> To: saguyo@yahoo.com Cc: KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke> Sent: Monday, September 26, 2011 9:02 AM Subject: Re: [kictanet] The death of print media Well ... they same thing was said about newspapers when radio gained popularity and again later when TV gained popularity. Yet somehow print media is still with us some 60+ years after its death was predicted ... On Mon, Sep 26, 2011 at 8:55 AM, robert yawe <robertyawe@yahoo.co.uk> wrote:
Hi All, I have finally realised that the print media is dead for all intent but the distribution of political propaganda here is my proof; 5 years ago I could place an advert in the classified section of the Nation or Standard newspapers and receive over 500 responses, 2 years ago I would place a one eighth page full colour advert only to receive 150 responses, last week a placed a quarter page advert in the Nation and only received 5 responses. Interestingly, I placed a link on facebook and my website received over 700 hits within 4 hours, that's the final straw I will no longer spend a penny on print advertising and fully embrace online. Regards
Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya
Tel: +254722511225, +254202010696 _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet
Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/conradakunga%40gmail.co...
The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
_______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/saguyo%40yahoo.com The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
700 hits yes. But how many of them called you to take uo the offer? You really do not know how may read your advert. And if the product was attractive to them. Web has a higher level of interactivity than print .... but then again what are you trying to acheive .... From: robert yawe <robertyawe@yahoo.co.uk> To: Charles M <cmutsi@yahoo.com> Cc: KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke> Sent: Monday, September 26, 2011 8:55 AM Subject: [kictanet] The death of print media Hi All, I have finally realised that the print media is dead for all intent but the distribution of political propaganda here is my proof; 5 years ago I could place an advert in the classified section of the Nation or Standard newspapers and receive over 500 responses, 2 years ago I would place a one eighth page full colour advert only to receive 150 responses, last week a placed a quarter page advert in the Nation and only received 5 responses. Interestingly, I placed a link on facebook and my website received over 700 hits within 4 hours, that's the final straw I will no longer spend a penny on print advertising and fully embrace online. Regards Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya Tel: +254722511225, +254202010696 _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/cmutsi%40yahoo.com The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
What is the ROI for print advertising when pay handsomely only to get no calls. Thinking of the Generation Y, digital advertising is the future. Actually digital advertising revenues have already surpassed newspaper advertising in the US for example. On Mon, Sep 26, 2011 at 12:32 PM, Charles Mutsi <cmutsi@yahoo.com> wrote:
700 hits yes. But how many of them called you to take uo the offer? You really do not know how may read your advert. And if the product was attractive to them. Web has a higher level of interactivity than print .... but then again what are you trying to acheive ....
*From:* robert yawe <robertyawe@yahoo.co.uk> *To:* Charles M <cmutsi@yahoo.com>
*Cc:* KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke> *Sent:* Monday, September 26, 2011 8:55 AM *Subject:* [kictanet] The death of print media
Hi All,
I have finally realised that the print media is dead for all intent but the distribution of political propaganda here is my proof;
5 years ago I could place an advert in the classified section of the Nation or Standard newspapers and receive over 500 responses, 2 years ago I would place a one eighth page full colour advert only to receive 150 responses, last week a placed a quarter page advert in the Nation and only received 5 responses.
Interestingly, I placed a link on facebook and my website received over 700 hits within 4 hours, that's the final straw I will no longer spend a penny on print advertising and fully embrace online.
Regards
Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya
Tel: +254722511225, +254202010696
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
_______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet
Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/dmuthoni%40gmail.com
The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
-- Muthoni My Blog: http://rugongo.blogspot.com/ -------------------------------------------- Mahatma Gandhi once said:- First they ignore you, Then they laugh at you, Then they fight you, AND THEN YOU WIN!!!
Hi Charles, Print media as you mentioned is a blind medium, you through out the advert and pray, with online I can give you a breakdown of those who visited the site, I can even tell you where they were when the responded and what they did when they finally got to my site (its called google analytics) and the call to action is easier to activate as all they need to do is click on the buy button. To me print is dead, I will not spend another shilling on it, for others it might be the only way they can reach their audience. I will spend my money on online advertising which I can monitor and analyse without having to hire a research organisation. With online I pay online for those who click to get more information. My lesson has been expensive but worth every penny, it is unfortunate that thousands are sitting in marketing classes across the country being taught about print media yet as has been repeated a number of times even on this forum, Generation Y does not read newspapers and they are now over 30 years and with disposable incomes making them the next big thing. Regards Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya Tel: +254722511225, +254202010696 ________________________________ From: Charles Mutsi <cmutsi@yahoo.com> To: robert yawe <robertyawe@yahoo.co.uk> Cc: KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke> Sent: Monday, 26 September 2011, 12:32 Subject: Re: [kictanet] The death of print media 700 hits yes. But how many of them called you to take uo the offer? You really do not know how may read your advert. And if the product was attractive to them. Web has a higher level of interactivity than print .... but then again what are you trying to acheive .... From: robert yawe <robertyawe@yahoo.co.uk> To: Charles M <cmutsi@yahoo.com> Cc: KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke> Sent: Monday, September 26, 2011 8:55 AM Subject: [kictanet] The death of print media Hi All, I have finally realised that the print media is dead for all intent but the distribution of political propaganda here is my proof; 5 years ago I could place an advert in the classified section of the Nation or Standard newspapers and receive over 500 responses, 2 years ago I would place a one eighth page full colour advert only to receive 150 responses, last week a placed a quarter page advert in the Nation and only received 5 responses. Interestingly, I placed a link on facebook and my website received over 700 hits within 4 hours, that's the final straw I will no longer spend a penny on print advertising and fully embrace online. Regards Robert Yawe KAY System Technologies Ltd Phoenix House, 6th Floor P O Box 55806 Nairobi, 00200 Kenya Tel: +254722511225, +254202010696 _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke http://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at http://lists.kictanet.or.ke/mailman/options/kictanet/cmutsi%40yahoo.com The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
participants (16)
-
Barrack Otieno -
Charles Mutsi -
Dorcas Muthoni -
Harry Hare -
Harry Karanja -
info＠alyhussein.com -
james ratemo -
Joe Murithi Njeru -
Mark Mwangi -
meshack emakunat -
Njoroge Tito -
Rad! -
robert yawe -
Sam Aguyo -
Victor Bwire -
Walubengo J