Advertisements (as in newspapers, TV, etc.) provide the primary course of revenue for these businesses. Safaricom and other telcos need to demonstrate that they are offering services as below par prices and hence need to recoup/make a profit through ads. There is no justification for bombarding individuals with ads when they are not getting a cut in airtime rates. CCK should step in and advise accordingly. Regards. Message: 1 Date: Fri, 3 May 2013 13:16:13 +0300 From: William Warero <[email protected]> To: Ali Hussein <[email protected]> Cc: KICTAnet ICT Policy Discussions <[email protected]> Subject: Re: [kictanet] SPAM/OPT IN/OPT OUT MARKETING FROM THE TELCOS - DEATH BY SMS Message-ID: <CAA1AGAex+18ovzkn0b7-_BqtUELfS4zeSNuN5ciQGoWs+sqAjg@mail.gmail.com> Content-Type: text/plain; charset="iso-8859-1" Well, from the network's perspective it is not spam. When you purchase a SIM card or enter into a contract for use of a line, it remains the network's property. Similar to the TV model, the advertisement slots are a secondary revenue stream and a mode of directing traffic one way or the other, particularly for networks other than Safaricom. However, in the interest of retaining their clients they monitor the frequency of the messages sent to subscribers in slots, just as the media companies do. The "Do Not Disturb" lists do exist I believe, and should be effected upon request to their respective customer care options. With over 16 million Kenyans being online and growing,the majority accessing the internet by phone, I believe we will be seeing more and more mobile phone targeted advertising. ---------------------------------------------------------------------------------------------- Matunda Nyanchama, PhD, CISSP; [email protected] Agano Consulting Inc.; www.aganoconsulting.com; Twitter: nmatunda; Skype: okiambe ---------------------------------------------------------------------------------------------- Be prepared for ICT security failures & know how to respond when they happen! Call: +1-888-587-1150 or [email protected] ---------------------------------------------------------------------------------------------- "The best revenge is massive success" - Frank Sinatra----------------------------------------------------------------------------------------------- This e-mail, including attachments, may be privileged and may contain confidential or proprietary information intended only for the addressee(s). Any other distribution, copying, use, or disclosure is unauthorized and strictly prohibited. If you have received this message in error, please notify the sender immediately by reply e-mail and permanently delete the message, including any attachments, without making a copy. Thank you.