Advertisements (as in newspapers, TV, etc.) provide the primary course of revenue for these businesses.

There is no justification for bombarding individuals with ads when they are not getting a cut in airtime rates.

CCK should step in and advise accordingly.

Regards.

 Message: 1

Date: Fri, 3 May 2013 13:16:13 +0300

From: William Warero <wwarero@gmail.com>

To: Ali Hussein <ali@hussein.me.ke>

Cc: KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke>

Subject: Re: [kictanet] SPAM/OPT IN/OPT OUT MARKETING FROM THE TELCOS

    - DEATH BY SMS

Message-ID:

    <CAA1AGAex+18ovzkn0b7-_BqtUELfS4zeSNuN5ciQGoWs+sqAjg@mail.gmail.com>

Content-Type: text/plain; charset="iso-8859-1"

Well, from the network's perspective it is not spam. When you purchase a

SIM card or enter into a contract for use of a line, it remains the

network's property. Similar to the TV model, the advertisement slots are a

secondary revenue stream and a mode of directing traffic one way or the

other, particularly for networks other than Safaricom.

However, in the interest of retaining their clients they monitor the

frequency of the messages sent to subscribers in slots, just as the media

companies do.

The "Do Not Disturb" lists do exist I believe, and should be effected upon

request to their respective customer care options.

With over 16 million Kenyans being online and growing,the majority

accessing the internet by phone, I believe we will be seeing more and more

mobile phone targeted advertising.