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May 2018

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http://feeds.feedblitz.com/~/542816384/0/sethsblog~GDPR-and-the-marketers-dilemma.html
by anyega jefferson 01 May '18

01 May '18

GDPR and the marketer's dilemma <http://feeds.feedblitz.com/~/542816384/0/sethsblog~GDPR-and-the-marketers-d…> On the twentieth anniversary of *Permission Marketing*, the EU has decided to write the basic principles of that book <http://feeds.feedblitz.com/~/t/0/0/sethsblog/~sethgodin.typepad.com/seths_b…> into law. There are two ways to look at this. 1. Lawyers and yield-maximizers can find ways to use fine print and digital maneuvers to get the same sort of low-grade tolerance and low-impact marketing they've always gotten. Industrialise interactions! The marketing machine at their organization has an insatiable appetite for attention, for data and for clicks, and they will skirt the edges to get more than their fair share. 2. Realize that the GDPR <http://feeds.feedblitz.com/~/t/0/0/sethsblog/~https://en.wikipedia.org/wiki…> is a net positive for people with something to say, something to sell or something to change. Because the noise will go down and trust will go up. Embrace this insight and you can avoid the hit and run low-yield spam that marketers have backed themselves into. Talk to people who want to be talked to. Market to people who want to be marketed to. Because anticipated, personal and relevant messages will always outperform spam. And spam is in the eye of the recipient. In two simple words: Ask First. There's a parallel here in environmental regulation. A hundred years ago, when governments first started paying attention to the effluent and poisons that corporations were dumping on their communities, some companies decided to stay where they were, to keep lobbying for 'relief' and to spend a lot of time and money fighting the change. Others decided to race to the top, intentionally becoming more efficient. It turns out that being clean pays for itself. The efficient path has proven, again and again, to be the smart one. The EU is responding to consumers who feel ripped off. They're tired of having their data stripmined and their attention stolen. (Here's an episode of my podcast <http://feeds.feedblitz.com/~/t/0/0/sethsblog/~https://art19.com/shows/akimb…> I did on this issue). Marketers don't have to race to the bottom. It's better at the top. -- Anyega M Jefferson jeffersonanyega(a)gmail.com 0703824326 Start where you are,use what you have and do what you can.

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Fwd: [Internetcollaboration] Fwd: [IGFmaglist] Call for workshop proposals
by Barrack Otieno 01 May '18

01 May '18

Listers, Might be of interest to some. Regards ---------- Forwarded message ---------- From: Raquel Gatto <gatto(a)isoc.org> Date: Tue, May 1, 2018 at 6:04 AM Subject: [Internetcollaboration] Fwd: [IGFmaglist] Call for workshop proposals To: Elist internetcollaboration <internetcollaboration(a)elists.isoc.org> Hi all, The IGF 2018 Call for Workshops is now open until 27 May (details below). As part of the previous discussions, it is really important to have more technical community proposals to contribute for the overall program of the IGF. Of course that’s only a piece of the discussions we had, and we should also continue the key conversations around the improvements and future of the IGF. Perhaps we can set a call in the next days to advance some common views. Finally, the MAG is meeting again this week on Wednesday and hopefully we will hear about the upcoming venue. I will keep you posted. Thanks, Raquel Gatto Regional Policy Advisor Internet Society Início da mensagem encaminhada: *De:* Chengetai Masango <chengetai.masango(a)un.org> *Data:* 30 de abril de 2018 11:54:36 GMT-4 *Para:* MAG-public <Igfmaglist(a)intgovforum.org> *Assunto:* *[IGFmaglist] Call for workshop proposals* Dear All, The Secretariat has published the Call for workshop proposals on the IGF website: https://www.intgovforum.org/multilingual/content/igf-2018- call-for-workshop-proposals Deadline for submission is *27 May 2018* Please publicize the call through your various networks. Many thanks for all your inputs. Best regards Chengetai _______________________________________________ Igfmaglist mailing list Igfmaglist(a)intgovforum.org http://intgovforum.org/mailman/listinfo/igfmaglist_intgovforum.org _______________________________________________ Internetcollaboration mailing list Internetcollaboration(a)elists.isoc.org https://elists.isoc.org/mailman/listinfo/internetcollaboration -- Barrack O. Otieno +254721325277 +254733206359 Skype: barrack.otieno PGP ID: 0x2611D86A

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