Models of production and consumption are changing the world over. New market segments are also opening up due to the availability of broader choice and wallet capacity, driving lifestyle decisions. To this end many startups are emerging across industries either rethinking traditional ways of work or building out entirely new ways to create and present value. These tectonics can happen slowly or come as a short, sharp shock. Having been part of the start-up scene for many years in different capacities, I have noted the transition from the initial David and Goliath narrative where it was the start-up entrepreneur and team against the corporate juggernauts in a winner takes all, to one of partnership and collaboration albeit measured and cautious for the most part. The realization that both the incumbent and start-up need each other, especially so in emerging markets where greenfield opportunities would deliver terrific returns on investment on the back of new and stable technology and sometime low regulatory barriers is refreshing. Full thought - http://www.mbuguanjihia.com/business/pilots-pivots-innovation-and-the-corpor... *Regards,* Mbugua Njihia ᐧ