Consorting With The Frenemy: Ad Tech Players Partner For Shared Identity Matching | AdExchanger
Listers As a result of perceived dominance by Facebook and Google in the digital advertising space some players are already working in consortium to counter this. And it’s a shot across the bow of Facebook and Google, which suck in a majority of digital ad dollars. “The big giants have had an advantage over the open internet in that they have their own deterministic identities for users that allows more precise targeting and cross-device matching,” said AppNexus product VP Patrick McCarthy. Read on:- https://adexchanger.com/online-advertising/consorting-frenemy-ad-tech-player... Ali Hussein Principal Hussein & Associates +254 0713 601113 Twitter: @AliHKassim Skype: abu-jomo LinkedIn: http://ke.linkedin.com/in/alihkassim "We are what we repeatedly do. Excellence, therefore, is not an act but a habit." ~ Aristotle Sent from my iPad
I see a problem here. The internet giants own the operating systems and platforms those other players would use to develop competing approaches. They could be 'Whatsapped' (Facebook bought Whatsapp when it wasn't even financially viable because of the nascent threat it presented in socializing). What do you think Google if it's core business is threatened. On Sun, 7 May 2017 at 02:55 Ali Hussein via kictanet < kictanet@lists.kictanet.or.ke> wrote:
Listers
As a result of perceived dominance by Facebook and Google in the digital advertising space some players are already working in consortium to counter this.
And it’s a shot across the bow of Facebook and Google, which suck in a majority of digital ad dollars.
“The big giants have had an advantage over the open internet in that they have their own deterministic identities for users that allows more precise targeting and cross-device matching,” said AppNexus product VP Patrick McCarthy.
Read on:-
https://adexchanger.com/online-advertising/consorting-frenemy-ad-tech-player...
*Ali Hussein* *Principal* *Hussein & Associates* +254 0713 601113
Twitter: @AliHKassim
Skype: abu-jomo
LinkedIn: http://ke.linkedin.com/in/alihkassim
"We are what we repeatedly do. Excellence, therefore, is not an act but a habit." ~ Aristotle
Sent from my iPad _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke https://lists.kictanet.or.ke/mailman/listinfo/kictanet Twitter: http://twitter.com/kictanet Facebook: https://www.facebook.com/KICTANet/
Unsubscribe or change your options at https://lists.kictanet.or.ke/mailman/options/kictanet/kaninimutemi%40gmail.c...
The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
-- *Mercy Mutemi, Advocate*.
participants (2)
-
Ali Hussein -
kanini mutemi