Dear all Interesting report but for a whopping – GBP500/US$1,000....making it out of reach for most. Affordable local content? And it is indeed encouraging that organizations like IDRC taking up the challenge to narrow the knowledge/information gap with initiatives like the BPO Research study. best alice African Broadcast and Film Markets Report's content <http://lists.balancingact-africa.com/t/927/235533/131/0/> Other reports <http://lists.balancingact-africa.com/t/927/235533/2/0/> Consultancy <http://lists.balancingact-africa.com/t/927/235533/58/0/> In a world of converging media, telcos and ISPs are increasingly having to pay attention to what their counterparts in the broadcast and film industry are doing. Africa’s first genuine “triple play” offers will be launched shortly and mobile operators and broadcasters are trialling mobile TV. Therefore the world of programme rights and production costs may be a mystery that you will need to know more about. Increasingly, SMS and the Internet are being used as media. To reverse Marshall McLuhan’s well known phrase: the message is now the medium. There were 4.5 million downloads from Africa of material from the second series of Big Brother. Increasingly, SMS and the Internet are becoming media and will compete for advertising with the broadcast industry: there are shifting patterns for advertising in different media. For anyone interested in how the broadcast and film industry has and will develop and its converge with the telecoms industry, there has been a frustrating lack of data up until now. Balancing Act’s African Broadcast and Film Markets, published in association with Intermedia, is over 340 pages long and has 132 charts, 41 tables of statistical data and 12 graphic maps. It is probably the most detailed data source on both industry and audience information for the sector in Africa. The report includes: • *Part 1 *provides an analysis of the developing industry (based on a survey of 40 countries) and has the following sections: African industry overview – Slow but steady liberalisation: This looks at the state of liberalisation, for radio and TV; the international players in the market; the scale of broadcast advertising; and the battle for Pay-TV subscribers. The beginning of the end for Mr President TV looks at the difficult commercial position of public broadcasters and ways they might get out the trap they are in. Other areas covered include: The costs of local and international programming; Digitilisation and High Definition– Slow progress but it is on its way; Africa’s film industry – Low output but big changes afoot; Africa goes triple-play – the early pioneers roll-out; The potential market size for Pay Television; Reaching African diaspora audiences – competing for eyeballs away from home; and Mobile TV – a technology for Africa? • *Part 2* looks at Africa’s rapidly shifting landscape through audience research from 17 key markets: Algeria, Angola, Burundi, Egypt, Ghana, Kenya, Morocco, Mozambique, Nigeria, Rwanda, Senegal, South Africa, Tanzania, Togo, Tunisia, Uganda and Zimbabwe. • Each survey involves a large sample size, and is conducted through face-to-face interview, usually in the home of the respondent. The result is an unusually rich, single source for data on how Africans are interacting with traditional and emerging broadcasters and platforms, new technologies and modes of mass and inter-personal communication. It is sufficiently standardised to allow cross-comparison between countries and trend analysis across the timeframe data has been collected. For the first time, there is now data on SMS and Internet use that enables a sizing of the current market and the basic socio-demographic data to allow a serious examination of the potential future markets. For a full list of the contents: http://www.balancingact-africa.com/broadcast_markets.html <http://lists.balancingact-africa.com/t/927/235533/131/0/> The report is priced as follows: Full price (Africa) – GBP500/US$1,000; Full price (Rest of the World) – GBP750/US$1,500; Reduced price for universities and NGOs – GBP375/US$700. Click below to order: http://www.balancingact-africa.com/profiles/order/order_form.php <http://lists.balancingact-africa.com/t/927/235533/226/0/> You may also want to order one of the following: African Telecoms and Internet Markets – Part 1: West Africa African Voice and Data Bandwidth Forecasts (2006-2011) CLICK HERE TO ORDER <http://lists.balancingact-africa.com/t/927/235533/2/0/> M-Money - Finances, Banking and Payments through mobile phones African VoIP Markets * Contact one of our analysts <mailto:info@balancingact-africa.com> Graphic maps showing significant patterns at a glance The report contains essential socio-demographic data with clear metrics for defining levels of affordability. The graphic map above shows the percentage of people able to afford certain kinds of high-value consumer goods in each of the 17 countries covered. The report also includes comparisons of levels of people defined as middle class against levels of television and PC ownership. Tables with up-to-date key industry data The tables and boxes provide data on: satellite, IP-TV and cable subscribers; advertising spend in selected African countries as a percentage of GDP; Top 15 African countries by ad spend and radio and TV ownership; Government broadcasting – sources of financing; advertising spend by TV channel in Kenya and Tanzania; outdoor mobile cinema attendance in Kenya, box office and audience attendance for 100 South African films; the DVD and Video market in South Africa by value; diaspora populations and subscriber levels to diaspora services; and countries offering 3G services. Charts illustrating listening viewing habits for leading TV and radio broadcasters The report includes audience data for all 17 countries on: daily audiences for leading TV and radio broadcasters; viewing and listening levels at different times of the day; trust in information provided by leading broadcaster, both radio and television; interest in different types of programming (news, sports, fashion, etc); newspaper readership; media equipment ownership (radio, TV, satellite, PC and mobile); and media equipment used yesterday. All data is cross-comparable across countries and the report contains a pan-African summary and individual sub-regional summaries for East, North, South and West Africa. Use of convergence media (SMS, Mobile TV, IP-TV and Internet) For the first time, the report provides detailed use figures for converged media, both in terms of equipment ownership and use yesterday. Although Internet figures remain low in some countries, a “critical mass” of users clearly exists in other countries. It tracks the percentage of respondents who use SMS as a source of information and the figures are consistently higher than might be expected. Key statistics overview Each of the 17 audience country profiles has a detailed summary panel providing: socio-demographics; media ownership and daily use; top radio and TV channel by listening or viewing daily and daily Internet use; regulatory bodies; and the approximate number of domestic TV and radio channels.