How this happened (How Obama used Technology to stay ahead during the campaign)
Thanks Andrea Bohnstedt for the piece. Gideon Rop. On Wed, Nov 7, 2012 at 7:33 PM, <kictanet-request@lists.kictanet.or.ke>wrote:
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1. Re: Fwd: How this happened (How Obama used Technology to stay ahead during the campaign) (Andrea Bohnstedt)
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Message: 1 Date: Wed, 7 Nov 2012 19:26:44 +0300 From: Andrea Bohnstedt <andrea.bohnstedt@ratio-magazine.com> To: Ali Hussein <ali@hussein.me.ke> Cc: KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke> Subject: Re: [kictanet] Fwd: How this happened (How Obama used Technology to stay ahead during the campaign) Message-ID: <CAFaobUAkQS3URPZW1QG9hQ= pmcC5-4FuLToiu-XpxVTw491LpA@mail.gmail.com> Content-Type: text/plain; charset="windows-1252"
Here's an interesting piece on data management by the Obama campaign:
http://swampland.time.com/2012/11/07/inside-the-secret-world-of-quants-and-d...
On 7 November 2012 16:47, Ali Hussein <ali@hussein.me.ke> wrote:
Kivuva
I agree with you especially on issues you raised regarding volunteerism. However let me assure you that there was no cold calling involved. It was crisp, precise and to the point using technology and direct Marketing at a level never seen before. The use of Big Data was as important as the legs on the ground.
On the money issue...For sure. I agree with you. It was humongous. But if you put it in context politicians here are also using serious money from a Kenyan context. How much of it is actually used efficiently?
These are the lessons I'm talking about here...
Ali Hussein CEO | 3mice interactive media Ltd Principal | Telemedia Africa Ltd
+254 773/713 601113
Sent from my iPad
On Nov 7, 2012, at 4:56 PM, Kivuva <Kivuva@transworldafrica.com> wrote:
Onchari, you think its possible to do research without money?
Most the volunteers in US just knock on doors, or do cold calling to encourage and influence voters to vote in a certain way. How many Kenyans volunteer on election? We see the observers carrying leaves on the streets with hakiyangu!
Back to the issues, to be able to map out demographics, voter psychology ,e.t.c., you need to spend with top-notch research and polling firms. Apart from adverts, that is where the $920M went for democrats.
And the entire US elections cost Ksh0.6 trillion. That is like what KRA collects in a year.
On 7 November 2012 15:22, Edwin Onchari <eonchari@lynxbits.com> wrote:
Kivuva,****
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Any of them can achieve it ? They do not need billions of $$ for campaigning, why? USA is 9million sqkm wide, with 52 mini countries while Kenya is a mere 500K sqkm, US population is over 300M while Kenya is 40M, costs are low in Kenya with plenty of volunteers including myself and I believe millions like me. All they have to do is campaign on non tribally inclined issues and get the ?laggard? middle class involved. I envision some concession speeches come March 5th 2013 from some very unlikely quarters!****
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Kind Regards,****
Edwin ****
*From:* kictanet [mailto:kictanet-bounces+eonchari= lynxbits.com@lists.kictanet.or.ke] *On Behalf Of *Kivuva *Sent:* Wednesday, November 07, 2012 3:03 PM *To:* Edwin *Cc:* KICTAnet ICT Policy Discussions *Subject:* Re: [kictanet] Fwd: How this happened (How Obama used Technology to stay ahead during the campaign)****
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Lets not beat ourselves so much. Who cannot achieve that much with $920,000,000 campaign budget, with thousands of UNPAID volunteers!****
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On 7 November 2012 14:37, Edwin Onchari <eonchari@lynxbits.com> wrote:*** *
+ 1 Ali,****
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Obama managed to precisely target each demographics with the right message at the right time using the right tools****
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In our case, however, our leaders and political parties would prefer not to do that ? why? My guess would be that it will expose the fact they do not stand for much other than their tribal affiliations. Media (just like you experience with CNN, NBC, FOX etc) embracing such technologies could be a starting point, although I doubt that it will happen any time soon.****
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The scenario is true even in private sector. I remember 5 years ago, I tried to introduce the use of business intelligence tools such as data mining, six sigma, business process modeling, etc to companies and parastatals in Kenya and the response I got ? ?This is Kenya young man, we are making profits and therefore we do not need to do any of that?. There are enormous amounts of raw data within these organizations? ?data banks?, that if modern analytical techniques and tools were to be applied properly, could see the realization of efficiencies ranging from public sector service delivery to improving private sector organizational performance.* ***
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I keep hoping non-the-less J****
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Regards,****
Edwin****
*From:* kictanet [mailto:kictanet-bounces+eonchari= lynxbits.com@lists.kictanet.or.ke] *On Behalf Of *Ali Hussein *Sent:* Wednesday, November 07, 2012 12:29 PM *To:* Edwin *Cc:* KICTAnet ICT Policy Discussions *Subject:* [kictanet] Fwd: How this happened (How Obama used Technology to stay ahead during the campaign)****
****
Listers****
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Obama continued to stay ahead and the closeness of this election (despite the electorate college votes big margin the battle ground states were won with the slightest of margins) because of his team's sleek use of technology - especially the use of Big Data.****
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The ability to crunch the numbers and glean nuggets of pure gold in terms of voter trends and getting out the voters to vote for him really is the biggest lesson here. In my opinion of course.****
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Are there lessons here for our politicians? How can we engage (through proper use of technology) with all Kenyans to ensure we vote in the right leaders? ****
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Or am I being an idealist and romantic and all this is just wishful thinking? ****
****
Ali Hussein****
CEO | 3mice interactive media Ltd****
Principal | Telemedia Africa Ltd****
****
+254 773/713 601113****
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Sent from my iPad****
Begin forwarded message:****
*From:* Barack Obama <info@barackobama.com> *Date:* November 7, 2012, 8:54:23 AM GMT+04:00 *To:* <info@alyhussein.com> *Subject:* *How this happened* *Reply-To:* info@barackobama.com****
Friend --
I'm about to go speak to the crowd here in Chicago, but I wanted to thank you first.
I want you to know that this wasn't fate, and it wasn't an accident. You made this happen.
You organized yourselves block by block. You took ownership of this campaign five and ten dollars at a time. And when it wasn't easy, you pressed forward.
I will spend the rest of my presidency honoring your support, and doing what I can to finish what we started.
But I want you to take real pride, as I do, in how we got the chance in the first place.
Today is the clearest proof yet that, against the odds, ordinary Americans can overcome powerful interests.
There's a lot more work to do.
But for right now: Thank you.
Barack
****
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Gideon