Hi all,

The lack of business can and will be addressed on 2 fronts: 1. marketing - The Society is developing a model that will bear fruit mid-year (June/July) for key international markets (North America, UK) and throughout the year for the local market beginning this month (February). We are also developing marketing strategies for the EU market that is more targeting ITES operations. 2. Capacity- this includes what Charles is talking about, fiber, ease of doing business, but most important (especially for international clients) data security policy. This policy is being developed (requirements document) in collaboration with our partners in key markets and once information collection is complete, we'll develop a data security guideline for

Thanks Mwende, Your views capture the intent of the society. Our membership is quite varied, there are those players that indeed are focused on getting business - "onshore" (Kenya); "nearshore" (east and the larger African continent) or "offshore" (EU and North America) or a combination of the above. The society's strategy then has to incorporate all these aspirations. The onshore market challenge is that of lack of sensitization, most local companies do not see clearly the benefits of outsourcing their non-core functions. Most BPO/ITES startups lack the capital to effectively do this(and there are many reasons to this), which is where the KBPO Society and the government come in. Capacity building to address the above models must be there and it need not only focus on local business but international as well. For example, the EU (in particular; Netherlands and Denmark) have expressed strong interest in partnering in ITO, we cannot afford to ignore these. Key partners in the US and UK have expressed the same. We are not focusing on stealing the market share from India, but from the global outsourcing market; local outsourcing marketing being a part of it. Mwende, KTDA and the society (members) can work together in developing this local market. Please do let me know when and where you are available to map this further Kind regards, Edwin M Onchari CEO- Kenya BPO Society +254-(0)720 755 951 eonchari@kenyabposociety.or.ke www.kenyabposociety.or.ke Blogs: http://kenyabposociety.blogspot.com/2010/01/key-to-unlocking-kenyas-outsourc ing.html http://kenyabposociety.blogspot.com/2010/01/discounted-medical-cover-for-ind ustry.html -----Original Message----- From: Mwende Gatabaki [mailto:mgatabaki@ktdateas.com] Sent: Monday, February 01, 2010 11:15 AM To: Edwin Onchari Cc: ke-internetusers@bdix.net; KICTAnet ICT Policy Discussions; Harry Hare Subject: RE: [ke-internetusers] Re: [kictanet] Kenyan BPO fails to snap up thesubsidy, why? Edwin; To be honest, the BPO industry needs to re-think its strategy and re-design the concept of outsourcing to meet today's needs and move away from the 1990's ideas. For example: If I (on behalf of KTDA) wants to outsource business processes, services, or support or Infrastructure or data center etc, who can I call? - a local? Guess who - Safaricom! Safaricom has de-mystified the whole concept of outsourcing and found their niche right here locally - they are busy tailoring their products and services to address this niche. - once done, they will go global - I see them monopolizing the so called "BPO industry" the same way they have done with the mobile. The moral of the story: Stuck in the ideas of 1990's, the Kenya's BPO is still trying to compete with India's (and others) BPOs - which have since matured and moved to new heights. Clearly, it's like "Yu" going for Safaricom's share of the mobile cake! Mwende -----Original Message----- On 2/1/10 7:57 AM, "Edwin Onchari" <eonchari@kenyabposociety.or.ke> wrote: the

industry and assist local players comply with this ahead of the June/July marketing initiative.

Kind regards,

Edwin M Onchari CEO- Kenya BPO Society +254-(0)720 755 951 eonchari@kenyabposociety.or.ke www.kenyabposociety.or.ke Blogs:

http://kenyabposociety.blogspot.com/2010/01/discounted-medical-cover-for -ind

ustry.html

-----Original Message----- From: kictanet-bounces+eonchari=kenyabposociety.or.ke@lists.kictanet.or.ke

] On Behalf Of charles nduati Sent: Monday, February 01, 2010 7:45 AM To: eonchari@kenyabposociety.or.ke Cc: ke-internetusers@bdix.net; kictanet@lists.kictanet.or.ke Subject: Re: [kictanet] Kenyan BPO fails to snap up the subsidy, why?

hi all,

Nick has hit the nail right on the head

As JKUAT, we have also taken on this challenge and signed on with African BPO Academy and BCI to start offering BCI's certifications so that our graduates know what it takes to take Kenya where it ought to be in BPO space. give us the support by sending your staff for trainibg which we are also offering at Nairobi CBD.

regards

charles

On Fri, 29 Jan 2010 16:26 EET nicholasnesbitt wrote:

...

this biggest concern for this industry is the lack of business. not

lack of talent or the high costs. It's the cost of overcoming

reaching out to new prospects, convincing them that kenya is a worthwhile outsourcing destination. Marketing! Spreading the word.

...

I have just spent a week in the UK meeting with some of the largest

outsourcers in the world. They have never heard of Kenya as an outsourcing destination. Very interested now, but completely unaware. We stopped marketing Kenya as a BPO destination before we had built international recognition and credibility, which raises questions in these

[mailto:kictanet-bounces+eonchari=kenyabposociety.or.ke@lists.kictanet.o r.ke the perceptions, prospects'

minds about our commitment as a country to making Kenya an outsourcing destination...

...

Nicholas A. Nesbitt Chief Executive Officer KenCall EPZ Ltd P.O. Box 27507 - 00506 Sameer Industrial Park, Mombasa Road Nairobi, Kenya

+254.20.660.2000 (office) +254.20.660.2222 (fax) +254.721.458.458 (cell) +253.733.458.458 (cell 2)

nnesbitt@kencall.com www.kencall.com

BEST Non-European Contact Centre 2008

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