Job Specification: Business Development Lead This is an excellent opportunity to join a young dynamic company in the software sub-sector. You will help define and manage a wide range of marketing campaigns focused on businesses and government establishments across the Kenya and the region. Working closely with our partners you will be responsible for leading the sales and business development teams develop our exciting range of customer solutions. You should have a degree in marketing, business studies or a related subject and/or at least one year experience working in a marketing or sales department. This is a superb opportunity to build an excellent career in a fast growth market. Based at: Nairobi Job purpose: Responsible for supporting the development and implementation of the marketing strategy, product marketing and lead generation of our software services. Key Responsibilities: Marketing Strategy and Lead Generation will include: * Promotion of our software services. * Generating leads through industry research and outreach. * Development and implementation of marketing campaigns that deliver quality leads for our sales and partner channels. * Manage the Customer Relationship Management system to track lead generation and progress. * Develop and manage the corporate brand across all channels and partner organisations. * Define, develop and implement strategic marketing campaigns focused on businesses and government establishments * Produce client testimonials and partner references. * Organise and manage corporate events and exhibitions. Key Skills: Must Have: * Educated to degree level * IT literate * Self starter * Team Player * Strong writing skills and phone manner Nice to have: * Recognised marketing qualification( held or training for) * B2B marketing experience * Public sector knowledge * Procurement knowledge/ experience * Strong secondary research skills * Experience with the IT industry Compensation: * Salaries are based on success in meeting targets. * Base plus commissions Application Process: * Send your application by *25th April 2008* to: info@openworld.co.ke