@Mildred Otherwise known as 'the Influencer Economy'. It's not far off that Brands will start realising that they are being taken for a ride. Authenticity online simply cannot be bought. Sooner or later the dirt will start surfacing.. Regards *Ali Hussein* *Principal* *Hussein & Associates* Tel: +254 713 601113 Twitter: @AliHKassim Skype: abu-jomo LinkedIn: http://ke.linkedin.com/in/alihkassim <http://ke.linkedin.com/in/alihkassim> 13th Floor , Delta Towers, Oracle Wing, Chiromo Road, Westlands, Nairobi, Kenya. Any information of a personal nature expressed in this email are purely mine and do not necessarily reflect the official positions of the organizations that I work with. On Mon, Jan 29, 2018 at 8:46 AM, Mildred Achoch <mildandred@gmail.com> wrote:

Very interesting! This particularly caught my attention. The role of parents...

According to a recent profile <https://www.thesun.co.uk/fabulous/5030582/aspiring-child-youtubers-callum-ryan-erin-bradley-arabella-daho/> in the British tabloid The Sun, two young siblings, Arabella and Jaadin Daho, earn a combined $100,000 a year as influencers, working with brands such as Amazon, Disney, Louis Vuitton and Nintendo. Arabella, who is 14, tweets under the name Amazing Arabella.

But her Twitter account — and her brother’s — are boosted by thousands of retweets purchased by their mother and manager, Shadia Daho, according to Devumi records. Ms. Daho did not respond to repeated attempts to reach her by email and through a public relations firm.

Regards,

Mildred Achoch.

On Monday, January 29, 2018, Ali Hussein via kictanet < kictanet@lists.kictanet.or.ke> wrote:

...

Listers

To what extent are those followers on twitter for your favorite socialite, politician or celebrity real people or Bots?

Here’s an interesting expose from the New York Times.

#GoFigure

THE REAL JESSICA RYCHLY is a Minnesota teenager with a broad smile and wavy hair. She likes reading and the rapper Post Malone. When she goes on Facebook or Twitter, she sometimes muses about being bored or trades jokes with friends. Occasionally, like many teenagers, she posts a duck-face selfie.

Read on:-

https://www.nytimes.com/interactive/2018/01/27/technology/ social-media-bots.html

*Ali Hussein* *Principal* *Hussein & Associates* +254 0713 601113

Twitter: @AliHKassim

Skype: abu-jomo

LinkedIn: http://ke.linkedin.com/in/alihkassim

"We are what we repeatedly do. Excellence, therefore, is not an act but a habit." ~ Aristotle

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