Inside the two years that shook Facebook and the world
Listers Reading WIRED’s indepth story of Facebook’s nightmarish two years when it was embroiled in a deep soul search of what it was reminds me of how Brands today miss out on one of the most fundamental concepts of how Brands evolve. Roger McNamee an early Facebook investor and Mentor to the CEO couldn’t have put it better:- “You can assert till you’re blue in the face that you’re a platform, but if your users take a different point of view, it doesn’t matter what you assert.” There in lies one of the biggest conundrums in #ModernMarketing. It is particularly ironic that the mother of all #SocialMedia platforms missed this basic fact of how Brands evolve in the age of Social Media. It doesn’t matter a rat’s ass how you position yourself as a Brand when you are out of touch with your core customer base and how they perceive you. It’s abit of an oxymoron because Savvy Marketers would know that to get positioning right you might want to understand your customer. :-) So the problem with Facebook and other social media platforms is this:- Are they a News Operation or are they a neutral platform that exists to give voice to anyone who wants to use the platform #FakeNews be damned. This Wired story riveted me. You should read it too. https://www.wired.com/story/inside-facebook-mark-zuckerberg-2-years-of-hell/?utm_campaign=digest&utm_medium=email&utm_source=nuzzel Ali Hussein Principal Hussein & Associates +254 0713 601113 Twitter: @AliHKassim Skype: abu-jomo LinkedIn: http://ke.linkedin.com/in/alihkassim "We are what we repeatedly do. Excellence, therefore, is not an act but a habit." ~ Aristotle Sent from my iPad
Hi Ali, Interesting problem brought about by Convergence :-) Regards On 3/2/18, Ali Hussein via kictanet <[email protected]> wrote:
Listers
Reading WIRED’s indepth story of Facebook’s nightmarish two years when it was embroiled in a deep soul search of what it was reminds me of how Brands today miss out on one of the most fundamental concepts of how Brands evolve. Roger McNamee an early Facebook investor and Mentor to the CEO couldn’t have put it better:-
“You can assert till you’re blue in the face that you’re a platform, but if your users take a different point of view, it doesn’t matter what you assert.”
There in lies one of the biggest conundrums in #ModernMarketing. It is particularly ironic that the mother of all #SocialMedia platforms missed this basic fact of how Brands evolve in the age of Social Media. It doesn’t matter a rat’s ass how you position yourself as a Brand when you are out of touch with your core customer base and how they perceive you. It’s abit of an oxymoron because Savvy Marketers would know that to get positioning right you might want to understand your customer. :-)
So the problem with Facebook and other social media platforms is this:-
Are they a News Operation or are they a neutral platform that exists to give voice to anyone who wants to use the platform #FakeNews be damned. This Wired story riveted me. You should read it too.
Ali Hussein Principal Hussein & Associates +254 0713 601113
Twitter: @AliHKassim Skype: abu-jomo LinkedIn: http://ke.linkedin.com/in/alihkassim
"We are what we repeatedly do. Excellence, therefore, is not an act but a habit." ~ Aristotle
Sent from my iPad
-- Barrack O. Otieno +254721325277 +254733206359 Skype: barrack.otieno PGP ID: 0x2611D86A
Indeed. Ali Hussein Principal Hussein & Associates +254 0713 601113 Twitter: @AliHKassim Skype: abu-jomo LinkedIn: http://ke.linkedin.com/in/alihkassim "We are what we repeatedly do. Excellence, therefore, is not an act but a habit." ~ Aristotle Sent from my iPad
On 2 Mar 2018, at 9:35 AM, Barrack Otieno <[email protected]> wrote:
Hi Ali,
Interesting problem brought about by Convergence :-)
Regards
On 3/2/18, Ali Hussein via kictanet <[email protected]> wrote: Listers
Reading WIRED’s indepth story of Facebook’s nightmarish two years when it was embroiled in a deep soul search of what it was reminds me of how Brands today miss out on one of the most fundamental concepts of how Brands evolve. Roger McNamee an early Facebook investor and Mentor to the CEO couldn’t have put it better:-
“You can assert till you’re blue in the face that you’re a platform, but if your users take a different point of view, it doesn’t matter what you assert.”
There in lies one of the biggest conundrums in #ModernMarketing. It is particularly ironic that the mother of all #SocialMedia platforms missed this basic fact of how Brands evolve in the age of Social Media. It doesn’t matter a rat’s ass how you position yourself as a Brand when you are out of touch with your core customer base and how they perceive you. It’s abit of an oxymoron because Savvy Marketers would know that to get positioning right you might want to understand your customer. :-)
So the problem with Facebook and other social media platforms is this:-
Are they a News Operation or are they a neutral platform that exists to give voice to anyone who wants to use the platform #FakeNews be damned. This Wired story riveted me. You should read it too.
Ali Hussein Principal Hussein & Associates +254 0713 601113
Twitter: @AliHKassim Skype: abu-jomo LinkedIn: http://ke.linkedin.com/in/alihkassim
"We are what we repeatedly do. Excellence, therefore, is not an act but a habit." ~ Aristotle
Sent from my iPad
-- Barrack O. Otieno +254721325277 +254733206359 Skype: barrack.otieno PGP ID: 0x2611D86A
participants (2)
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Ali Hussein -
Barrack Otieno