Should CIOs and CMOs develop BFF Status? A case for closer cooperation
We are living in interesting times. Headlines and stories across media channels talk about the death of marketing as we know it. Pundits talk about the changing roles of the CIO and the CMO. Some even talk about the collapse of the two roles into one. Here are a few predictions:- - In a few years CMOs will spend more on technology – digital marketing, Analytics, BI, Enterprise Marketing Management (EMM) etc. – than CIOs. This you can take to the bank. - Globally the $1 trillion marketing industry is feeling the impact of software eating marketing. This is now a board level issue as data and KYC (know your customer) is driving/enabling companies to mass customize products and services. - The burden of understanding technology’s impact on marketing, customer experience and leading innovation is now on CMOs and their agencies. This is a departure from the normal practice of pushing everything ‘IT’ to the CIO/CTO. Read on: http://www.alyhussein.com/ *Ali Hussein* *CEO, 3mice interactive media ltd* *Partner, Telemedia Africa Ltd * Tel: +254713601113 Twitter: @AliHKassim Skype: abu-jomo LinkedIn: http://ke.linkedin.com/in/alihkassim<http://ke.linkedin.com/in/alihkassim> Blog: www.alyhussein.com Any information of a personal nature expressed in this email are purely mine and do not necessarily reflect the official positions of the organizations that I work with.
Ali, I did a paper in college regarding the same trend, having spent half of my life in ICT and the other in Marketing, but my lecturers requested me to change that paper because it seemed unpracticable. In the last years, my marketing(sales) has shifted from targeting CIO's to Marketer's a typical example is during pitching and implementation of call center solutions, the shift has changed from the CIO to the Customer Care Managers(who very well work under Marketers). wish I completed that paper, all in all well put article. Antony On Sat, Jun 22, 2013 at 11:59 AM, Ali Hussein <ali@hussein.me.ke> wrote:
We are living in interesting times. Headlines and stories across media channels talk about the death of marketing as we know it. Pundits talk about the changing roles of the CIO and the CMO. Some even talk about the collapse of the two roles into one. Here are a few predictions:-
- In a few years CMOs will spend more on technology – digital marketing, Analytics, BI, Enterprise Marketing Management (EMM) etc. – than CIOs. This you can take to the bank. - Globally the $1 trillion marketing industry is feeling the impact of software eating marketing. This is now a board level issue as data and KYC (know your customer) is driving/enabling companies to mass customize products and services. - The burden of understanding technology’s impact on marketing, customer experience and leading innovation is now on CMOs and their agencies. This is a departure from the normal practice of pushing everything ‘IT’ to the CIO/CTO.
Read on:
*Ali Hussein*
*CEO, 3mice interactive media ltd*
*Partner, Telemedia Africa Ltd *
Tel: +254713601113
Twitter: @AliHKassim
Skype: abu-jomo
LinkedIn: http://ke.linkedin.com/in/alihkassim<http://ke.linkedin.com/in/alihkassim>
Blog: www.alyhussein.com
Any information of a personal nature expressed in this email are purely mine and do not necessarily reflect the official positions of the organizations that I work with.
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Antony Thanks for your post. Not sure which campus this was but I can assure you that some of the local universities are very much in tune with this new dispensation. To some extent the BBIT courses offered at Strathmore and JKUAT go some ways in addressing this convergence. Regards Ali Hussein CEO | 3mice interactive media Ltd Principal | Telemedia Africa Ltd +254 713 601113/ 0770 906375 "The future belongs to him who knows how to wait." - Russian Proverb Sent from my iPad On Jun 24, 2013, at 4:30 PM, Antony Kimani <kimanianthoni@gmail.com> wrote:
Ali,
I did a paper in college regarding the same trend, having spent half of my life in ICT and the other in Marketing, but my lecturers requested me to change that paper because it seemed unpracticable.
In the last years, my marketing(sales) has shifted from targeting CIO's to Marketer's a typical example is during pitching and implementation of call center solutions, the shift has changed from the CIO to the Customer Care Managers(who very well work under Marketers).
wish I completed that paper, all in all well put article.
Antony
On Sat, Jun 22, 2013 at 11:59 AM, Ali Hussein <ali@hussein.me.ke> wrote:
We are living in interesting times. Headlines and stories across media channels talk about the death of marketing as we know it. Pundits talk about the changing roles of the CIO and the CMO. Some even talk about the collapse of the two roles into one. Here are a few predictions:-
In a few years CMOs will spend more on technology – digital marketing, Analytics, BI, Enterprise Marketing Management (EMM) etc. – than CIOs. This you can take to the bank. Globally the $1 trillion marketing industry is feeling the impact of software eating marketing. This is now a board level issue as data and KYC (know your customer) is driving/enabling companies to mass customize products and services. The burden of understanding technology’s impact on marketing, customer experience and leading innovation is now on CMOs and their agencies. This is a departure from the normal practice of pushing everything ‘IT’ to the CIO/CTO. Read on:
Ali Hussein CEO, 3mice interactive media ltd Partner, Telemedia Africa Ltd
Tel: +254713601113 Twitter: @AliHKassim Skype: abu-jomo LinkedIn: http://ke.linkedin.com/in/alihkassim Blog: www.alyhussein.com
Any information of a personal nature expressed in this email are purely mine and do not necessarily reflect the official positions of the organizations that I work with.
_______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke https://lists.kictanet.or.ke/mailman/listinfo/kictanet
Unsubscribe or change your options at https://lists.kictanet.or.ke/mailman/options/kictanet/kimanianthoni%40gmail....
The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.
participants (2)
-
Ali Hussein -
Antony Kimani