Dear Edith, Indeed there can never be enough education and awareness but that is not to say CA has not done anything. We have had roadshows, market activations all over the country, advertisements in the print and electronic media, digital platforms, and even door to door campaigns in Nairobi in December. Certainly the advertising was challenged by the fact that the three media houses would not take any paid advertisements or publish any factual information on digital migration . This limited the reach quite a bit. The campaigns were aligned to the phased switch off and so we are still doing the rounds. We need all efforts from all 'convertees' so any proposals on how you can reach your constituencies on our behalf would be great! In addition, see the poll results from Geo Poll, the largest pollster in Africa. This was released in January. It will give you a glimpse on the level of awareness on this issue. Also be sure to check our social media pages Face Book: DigitalTVkenya and Twitter: digitalTVkenya . You will be amazed that people are so much aware and are having active discussions on the subject matter. But admittedly, we need to do more especially as the deadline approaches. Regards, Rachel From: kictanet [mailto:kictanet-bounces+alwala=ca.go.ke@lists.kictanet.or.ke] On Behalf Of Edith Adera via kictanet Sent: 19 February 2015 10:36 To: Alwala, Rachel Subject: Re: [kictanet] D. Migration - CAK Needs to Educate the Average Kenyan! Odhiambo, Take a walk around and ask the common Kenyan and even the educated ones in the streets....we're stuck in our techy world, so we imagine everyone else is knowledgeable. Open your eyes! I would like to see poll results on digital migration then we can talk. Edith _______________ Edith Ofwona Senior Program Specialist Agriculture and Environment International Development Research Centre|Centre de recherches pour le développement international Regional Office for Sub-Saharan Africa | Bureau Régional de l'Afrique Subsaharienne Physical Address: 3rd Floor, Eaton Place, United Nations Crescent, Gigiri +254-20-2713161/0 | Fax: +254-20-2711063|Ext: 3406 eofwona@idrc.ca<mailto:eofwona@idrc.ca> |eofwona@crdi.ca<mailto:%7Ceofwona@crdi.ca> |www.idrc.ca |www.crdi.ca @IDRC_CRDI<https://twitter.com/IDRC_CRDI> [cid:image001.png@01D04C31.458BE950] <https://twitter.com/idrc_crdi> [cid:image002.png@01D04C31.458BE950] <https://www.facebook.com/IDRC.CRDI> [cid:image003.png@01D04C31.458BE950] <https://www.youtube.com/user/IDRCCRDI> Subscribe | Abonnement IDRC Bulletin<http://www.idrc.ca/Subscribe> Bulletin du CRDI<http://www.crdi.ca/Abonner> From: Odhiambo Washington [mailto:odhiambo@gmail.com] Sent: February-19-15 10:11 AM To: Edith Adera; KICTAnet ICT Policy Discussions Subject: Re: [kictanet] D. Migration - CAK Needs to Educate the Average Kenyan! Hello Edith, How do you define "the average Kenyan" in this context? On what basis do you say the average Kenyan has no clue? In my world, the average Kenyan has every clue about the digital migration. Why? The average Kenyan has been sensitized about this Digital Migration via (a) Their own TV - Ads (b) Newspaper Ads (c) Road Shows I vaguely recall there were some SMS about this as well. I do not think CA could mobilize agents to visit every household in order to sensitize every Kenyan. I see you have asked a question: "What is CAK doing to educate the average Kenyan.." This was already done, FYI. I think it's just you lagging behind:) On 19 February 2015 at 10:00, Edith Adera via kictanet <kictanet@lists.kictanet.or.ke<mailto:kictanet@lists.kictanet.or.ke>> wrote: Thanks Rachel for sharing this. While this is great to share, the average Kenyan has NO clue what we're talking about, why they need to move, what they need to get in terms of STB, where, prices etc. The list you've sent is very technical, how can you simplify it for the common person and even for those alittle more techy, how do I know which model is better etc. The specs don't make sense to the common person. What is CAK doing to educate the average Kenyan (whom as we know is a "peculiar" consumer)? I'm very concerned that we are just watching the theatrics, but not many are moving in the direction of migration, in reality! We can talk off line Edith _______________ Edith Ofwona Senior Program Specialist Agriculture and Environment International Development Research Centre|Centre de recherches pour le développement international Regional Office for Sub-Saharan Africa | Bureau Régional de l'Afrique Subsaharienne Physical Address: 3rd Floor, Eaton Place, United Nations Crescent, Gigiri +254-20-2713161/0 | Fax: +254-20-2711063|Ext: 3406 eofwona@idrc.ca<mailto:eofwona@idrc.ca> |eofwona@crdi.ca<mailto:%7Ceofwona@crdi.ca> |www.idrc.ca<http://www.idrc.ca> |www.crdi.ca<http://www.crdi.ca> @IDRC_CRDI<https://twitter.com/IDRC_CRDI> [cid:image001.png@01D04C31.458BE950] <https://twitter.com/idrc_crdi> [cid:image002.png@01D04C31.458BE950] <https://www.facebook.com/IDRC.CRDI> [cid:image003.png@01D04C31.458BE950] <https://www.youtube.com/user/IDRCCRDI> Subscribe | Abonnement IDRC Bulletin<http://www.idrc.ca/Subscribe> Bulletin du CRDI<http://www.crdi.ca/Abonner> From: kictanet [mailto:kictanet-bounces+eadera<mailto:kictanet-bounces%2Beadera>=idrc.ca@lists.kictanet.or.ke<mailto:idrc.ca@lists.kictanet.or.ke>] On Behalf Of Alwala, Rachel via kictanet Sent: February-18-15 6:17 PM To: Edith Adera Subject: Re: [kictanet] Which set top box are you using? Dear Listers, Sorry I have been off the list for a while for technical reasons but good to see this debate on digital migration. I thought I would share some facts about digital migration together with a list of boxes type-approved by the Authority with respective contacts. Regards, Rachel Alwala CA From: kictanet [mailto:kictanet-bounces+alwala=ca.go.ke@lists.kictanet.or.ke] On Behalf Of Grace Mutung'u (Bomu) via kictanet Sent: 18 February 2015 17:34 To: Alwala, Rachel Subject: [kictanet] Which set top box are you using? Listers, I would be interested to know, for those who have bought set top boxes, which one are you using, where did you get it from, at how much and what is your experience? Regards, -- Grace L.N. Mutung'u Nairobi Kenya Skype: gracebomu Twitter: @Bomu _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke<mailto:kictanet@lists.kictanet.or.ke> https://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at https://lists.kictanet.or.ke/mailman/options/kictanet/odhiambo%40gmail.com The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. -- Best regards, Odhiambo WASHINGTON, Nairobi,KE +254733744121/+254722743223 "I can't hear you -- I'm using the scrambler."

Rachel, Thanks for the poll results. A number of critical observations: *the survey was done with 400 pax via sms - this already creates a bias as your average person will unlikely respond by sms (so the poll reached an elite group!). A national representative sample makes more sense or atleast on the ground surveys to reach those unlikely to use sms for surveys *there is a difference between awareness vs action. Ofcourse with all the noise, awareness levels are high, action is low as I see 56% of your sample has taken NO ACTION (if this is extrapolated to the 40+million Kenyans it's a huge number even with the sample bias I pointed out above). So "action" is what we should focus on and not awareness. *the reasons for not switching over are also quite instructive (see the the pie-chart on slide 13) This last point "reasons for not switching over" is the crux of the matter! And that is where our energies should be concentrated and keep in mind the bias issue knowing that millions have not taken action. I rest my case. Edith _______________ Edith Ofwona Senior Program Specialist Agriculture and Environment International Development Research Centre|Centre de recherches pour le développement international Regional Office for Sub-Saharan Africa | Bureau Régional de l'Afrique Subsaharienne Physical Address: 3rd Floor, Eaton Place, United Nations Crescent, Gigiri +254-20-2713161/0 | Fax: +254-20-2711063|Ext: 3406 eofwona@idrc.ca<mailto:eofwona@idrc.ca> |eofwona@crdi.ca<mailto:%7Ceofwona@crdi.ca> |www.idrc.ca |www.crdi.ca @IDRC_CRDI<https://twitter.com/IDRC_CRDI> [cid:image001.png@01D04C38.16772150] <https://twitter.com/idrc_crdi> [cid:image002.png@01D04C38.16772150] <https://www.facebook.com/IDRC.CRDI> [cid:image003.png@01D04C38.16772150] <https://www.youtube.com/user/IDRCCRDI> Subscribe | Abonnement IDRC Bulletin<http://www.idrc.ca/Subscribe> Bulletin du CRDI<http://www.crdi.ca/Abonner> From: Alwala, Rachel [mailto:Alwala@ca.go.ke] Sent: February-19-15 10:53 AM To: Edith Adera; KICTAnet ICT Policy Discussions Subject: RE: [kictanet] D. Migration - CAK Needs to Educate the Average Kenyan! Dear Edith, Indeed there can never be enough education and awareness but that is not to say CA has not done anything. We have had roadshows, market activations all over the country, advertisements in the print and electronic media, digital platforms, and even door to door campaigns in Nairobi in December. Certainly the advertising was challenged by the fact that the three media houses would not take any paid advertisements or publish any factual information on digital migration . This limited the reach quite a bit. The campaigns were aligned to the phased switch off and so we are still doing the rounds. We need all efforts from all 'convertees' so any proposals on how you can reach your constituencies on our behalf would be great! In addition, see the poll results from Geo Poll, the largest pollster in Africa. This was released in January. It will give you a glimpse on the level of awareness on this issue. Also be sure to check our social media pages Face Book: DigitalTVkenya and Twitter: digitalTVkenya . You will be amazed that people are so much aware and are having active discussions on the subject matter. But admittedly, we need to do more especially as the deadline approaches. Regards, Rachel From: kictanet [mailto:kictanet-bounces+alwala=ca.go.ke@lists.kictanet.or.ke] On Behalf Of Edith Adera via kictanet Sent: 19 February 2015 10:36 To: Alwala, Rachel Subject: Re: [kictanet] D. Migration - CAK Needs to Educate the Average Kenyan! Odhiambo, Take a walk around and ask the common Kenyan and even the educated ones in the streets....we're stuck in our techy world, so we imagine everyone else is knowledgeable. Open your eyes! I would like to see poll results on digital migration then we can talk. Edith _______________ Edith Ofwona Senior Program Specialist Agriculture and Environment International Development Research Centre|Centre de recherches pour le développement international Regional Office for Sub-Saharan Africa | Bureau Régional de l'Afrique Subsaharienne Physical Address: 3rd Floor, Eaton Place, United Nations Crescent, Gigiri +254-20-2713161/0 | Fax: +254-20-2711063|Ext: 3406 eofwona@idrc.ca<mailto:eofwona@idrc.ca> |eofwona@crdi.ca<mailto:%7Ceofwona@crdi.ca> |www.idrc.ca |www.crdi.ca @IDRC_CRDI<https://twitter.com/IDRC_CRDI> [cid:image001.png@01D04C38.16772150] <https://twitter.com/idrc_crdi> [cid:image002.png@01D04C38.16772150] <https://www.facebook.com/IDRC.CRDI> [cid:image003.png@01D04C38.16772150] <https://www.youtube.com/user/IDRCCRDI> Subscribe | Abonnement IDRC Bulletin<http://www.idrc.ca/Subscribe> Bulletin du CRDI<http://www.crdi.ca/Abonner> From: Odhiambo Washington [mailto:odhiambo@gmail.com] Sent: February-19-15 10:11 AM To: Edith Adera; KICTAnet ICT Policy Discussions Subject: Re: [kictanet] D. Migration - CAK Needs to Educate the Average Kenyan! Hello Edith, How do you define "the average Kenyan" in this context? On what basis do you say the average Kenyan has no clue? In my world, the average Kenyan has every clue about the digital migration. Why? The average Kenyan has been sensitized about this Digital Migration via (a) Their own TV - Ads (b) Newspaper Ads (c) Road Shows I vaguely recall there were some SMS about this as well. I do not think CA could mobilize agents to visit every household in order to sensitize every Kenyan. I see you have asked a question: "What is CAK doing to educate the average Kenyan.." This was already done, FYI. I think it's just you lagging behind:) On 19 February 2015 at 10:00, Edith Adera via kictanet <kictanet@lists.kictanet.or.ke<mailto:kictanet@lists.kictanet.or.ke>> wrote: Thanks Rachel for sharing this. While this is great to share, the average Kenyan has NO clue what we're talking about, why they need to move, what they need to get in terms of STB, where, prices etc. The list you've sent is very technical, how can you simplify it for the common person and even for those alittle more techy, how do I know which model is better etc. The specs don't make sense to the common person. What is CAK doing to educate the average Kenyan (whom as we know is a "peculiar" consumer)? I'm very concerned that we are just watching the theatrics, but not many are moving in the direction of migration, in reality! We can talk off line Edith _______________ Edith Ofwona Senior Program Specialist Agriculture and Environment International Development Research Centre|Centre de recherches pour le développement international Regional Office for Sub-Saharan Africa | Bureau Régional de l'Afrique Subsaharienne Physical Address: 3rd Floor, Eaton Place, United Nations Crescent, Gigiri +254-20-2713161/0 | Fax: +254-20-2711063|Ext: 3406 eofwona@idrc.ca<mailto:eofwona@idrc.ca> |eofwona@crdi.ca<mailto:%7Ceofwona@crdi.ca> |www.idrc.ca<http://www.idrc.ca> |www.crdi.ca<http://www.crdi.ca> @IDRC_CRDI<https://twitter.com/IDRC_CRDI> [cid:image001.png@01D04C38.16772150] <https://twitter.com/idrc_crdi> [cid:image002.png@01D04C38.16772150] <https://www.facebook.com/IDRC.CRDI> [cid:image003.png@01D04C38.16772150] <https://www.youtube.com/user/IDRCCRDI> Subscribe | Abonnement IDRC Bulletin<http://www.idrc.ca/Subscribe> Bulletin du CRDI<http://www.crdi.ca/Abonner> From: kictanet [mailto:kictanet-bounces+eadera<mailto:kictanet-bounces%2Beadera>=idrc.ca@lists.kictanet.or.ke<mailto:idrc.ca@lists.kictanet.or.ke>] On Behalf Of Alwala, Rachel via kictanet Sent: February-18-15 6:17 PM To: Edith Adera Subject: Re: [kictanet] Which set top box are you using? Dear Listers, Sorry I have been off the list for a while for technical reasons but good to see this debate on digital migration. I thought I would share some facts about digital migration together with a list of boxes type-approved by the Authority with respective contacts. Regards, Rachel Alwala CA From: kictanet [mailto:kictanet-bounces+alwala=ca.go.ke@lists.kictanet.or.ke] On Behalf Of Grace Mutung'u (Bomu) via kictanet Sent: 18 February 2015 17:34 To: Alwala, Rachel Subject: [kictanet] Which set top box are you using? Listers, I would be interested to know, for those who have bought set top boxes, which one are you using, where did you get it from, at how much and what is your experience? Regards, -- Grace L.N. Mutung'u Nairobi Kenya Skype: gracebomu Twitter: @Bomu _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke<mailto:kictanet@lists.kictanet.or.ke> https://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at https://lists.kictanet.or.ke/mailman/options/kictanet/odhiambo%40gmail.com The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. -- Best regards, Odhiambo WASHINGTON, Nairobi,KE +254733744121/+254722743223 "I can't hear you -- I'm using the scrambler."

On 19 Feb 2015 15:01, "Eng. Wainaina Mungai" <wainaina@madeinkenya.org> wrote:

Hi Edith,

I have attached an IPSOS survey that is one year old and their February 2015 STB purchase figures (image).

You should find some interesting answers from a comparison of the IPSOS figures from a year ago with the Geopoll (January2015) & IPSOS (February 2015) in the context of the stakeholder consultations, sampling methods, ruling of the Supreme Court and position of the regulator.

Regards, Wainaina

On Thursday,February 19, 2015, Edith Adera via kictanet < kictanet@lists.kictanet.or.ke> wrote:

...

Rachel,

Thanks for the poll results. A number of critical observations:

*the survey was done with 400 pax via sms - this already creates a bias as your average person will unlikely respond by sms (so the poll reached an elite group!). A national representative sample makes more sense or atleast on the ground surveys to reach those unlikely to use sms for surveys

*there is a difference between awareness vs action. Ofcourse with all the noise, awareness levels are high, action is low as I see 56% of your sample has taken NO ACTION (if this is extrapolated to the 40+million Kenyans it's a huge number even with the sample bias I pointed out above). So "action" is what we should focus on and not awareness.

*the reasons for not switching over are also quite instructive (see the the pie-chart on slide 13)

This last point "reasons for not switching over" is the crux of the matter! And that is where our energies should be concentrated and keep in mind the bias issue knowing that millions have not taken action.

I rest my case.

Edith

*_______________*

*Edith Ofwona*

Senior Program Specialist

Agriculture and Environment

International Development Research Centre|Centre de recherches pour le développement international

Regional Office for Sub-Saharan Africa | Bureau Régional de l'Afrique Subsaharienne

*Physical Address: 3rd Floor, Eaton Place, United Nations Crescent, Gigiri *

+254-20-2713161/0 | Fax: +254-20-2711063|Ext: 3406

*eofwona@idrc.ca* |eofwona@crdi.ca |www.idrc.ca |www.crdi.ca

@IDRC_CRDI <https://twitter.com/IDRC_CRDI> <https://twitter.com/idrc_crdi> <https://www.facebook.com/IDRC.CRDI> <https://www.youtube.com/user/IDRCCRDI>

Subscribe | Abonnement IDRC Bulletin <http://www.idrc.ca/Subscribe> Bulletin du CRDI <http://www.crdi.ca/Abonner>

*From:* Alwala, Rachel [mailto:Alwala@ca.go.ke] *Sent:* February-19-15 10:53 AM *To:* Edith Adera; KICTAnet ICT Policy Discussions *Subject:* RE: [kictanet] D. Migration - CAK Needs to Educate the Average Kenyan!

Dear Edith,

Indeed there can never be enough education and awareness but that is not to say CA has not done anything. We have had roadshows, market activations all over the country, advertisements in the print and electronic media, digital platforms, and even door to door campaigns in Nairobi in December. Certainly the advertising was challenged by the fact that the three media houses would not take any paid advertisements or publish any factual information on digital migration . This limited the reach quite a bit. The campaigns were aligned to the phased switch off and so we are still doing the rounds. We need all efforts from all 'convertees' so any proposals on how you can reach your constituencies on our behalf would be great!

In addition, see the poll results from Geo Poll, the largest pollster in Africa. This was released in January. It will give you a glimpse on the level of awareness on this issue.

Also be sure to check our social media pages Face Book: *DigitalTVkenya* and Twitter: *digitalTVkenya* . You will be amazed that people are so much aware and are having active discussions on the subject matter.

But admittedly, we need to do more especially as the deadline approaches.

Regards,

Rachel

*From:* kictanet [ mailto:kictanet-bounces+alwala=ca.go.ke@lists.kictanet.or.ke] *On Behalf Of *Edith Adera via kictanet *Sent:* 19 February 2015 10:36 *To:* Alwala, Rachel *Subject:* Re: [kictanet] D. Migration - CAK Needs to Educate the Average Kenyan!

Odhiambo,

Take a walk around and ask the common Kenyan and even the educated ones in the streets....we're stuck in our techy world, so we imagine everyone else is knowledgeable. Open your eyes!

I would like to see poll results on digital migration then we can talk.

Edith

*_______________*

*Edith Ofwona*

Senior Program Specialist

Agriculture and Environment

International Development Research Centre|Centre de recherches pour le développement international

Regional Office for Sub-Saharan Africa | Bureau Régional de l'Afrique Subsaharienne

*Physical Address: 3rd Floor, Eaton Place, United Nations Crescent, Gigiri *

+254-20-2713161/0 | Fax: +254-20-2711063|Ext: 3406

*eofwona@idrc.ca* |eofwona@crdi.ca |www.idrc.ca |www.crdi.ca

@IDRC_CRDI <https://twitter.com/IDRC_CRDI> <https://twitter.com/idrc_crdi> <https://www.facebook.com/IDRC.CRDI> <https://www.youtube.com/user/IDRCCRDI>

Subscribe | Abonnement IDRC Bulletin <http://www.idrc.ca/Subscribe> Bulletin du CRDI <http://www.crdi.ca/Abonner>

*From:* Odhiambo Washington [mailto:odhiambo@gmail.com] *Sent:* February-19-15 10:11 AM *To:* Edith Adera; KICTAnet ICT Policy Discussions *Subject:* Re: [kictanet] D. Migration - CAK Needs to Educate the Average Kenyan!

Hello Edith,

How do you define "the average Kenyan" in this context?

On what basis do you say the average Kenyan has no clue?

In my world, the average Kenyan has every clue about the digital migration. Why?

The average Kenyan has been sensitized about this Digital Migration via

(a) Their own TV - Ads

(b) Newspaper Ads

(c) Road Shows

I vaguely recall there were some SMS about this as well.

I do not think CA could mobilize agents to visit every household in order to sensitize every Kenyan.

I see you have asked a question: "What is CAK doing to educate the average Kenyan.."

This was already done, FYI. I think it's just you lagging behind:)

On 19 February 2015 at 10:00, Edith Adera via kictanet < kictanet@lists.kictanet.or.ke> wrote:

Thanks Rachel for sharing this.

While this is great to share, the average Kenyan has NO clue what we're talking about, why they need to move, what they need to get in terms of STB, where, prices etc. The list you've sent is very technical, how can you simplify it for the common person and even for those alittle more techy, how do I know which model is better etc. The specs don't make sense to the common person.

What is CAK doing to educate the average Kenyan (whom as we know is a "peculiar" consumer)?

I'm very concerned that we are just watching the theatrics, but not many are moving in the direction of migration, in reality!

We can talk off line

Edith

*_______________*

*Edith Ofwona*

Senior Program Specialist

Agriculture and Environment

International Development Research Centre|Centre de recherches pour le développement international

Regional Office for Sub-Saharan Africa | Bureau Régional de l'Afrique Subsaharienne

*Physical Address: 3rd Floor, Eaton Place, United Nations Crescent, Gigiri *

+254-20-2713161/0 | Fax: +254-20-2711063|Ext: 3406

*eofwona@idrc.ca* |eofwona@crdi.ca |www.idrc.ca |www.crdi.ca

@IDRC_CRDI <https://twitter.com/IDRC_CRDI> <https://twitter.com/idrc_crdi> <https://www.facebook.com/IDRC.CRDI> <https://www.youtube.com/user/IDRCCRDI>

Subscribe | Abonnement IDRC Bulletin <http://www.idrc.ca/Subscribe> Bulletin du CRDI <http://www.crdi.ca/Abonner>

*From:* kictanet [mailto:kictanet-bounces+eadera= idrc.ca@lists.kictanet.or.ke] *On Behalf Of *Alwala, Rachel via kictanet *Sent:* February-18-15 6:17 PM *To:* Edith Adera *Subject:* Re: [kictanet] Which set top box are you using?

Dear Listers,

Sorry I have been off the list for a while for technical reasons but good to see this debate on digital migration.

I thought I would share some facts about digital migration together with a list of boxes type-approved by the Authority with respective contacts.

Regards,

Rachel Alwala

CA

*From:* kictanet [ mailto:kictanet-bounces+alwala=ca.go.ke@lists.kictanet.or.ke] *On Behalf Of *Grace Mutung'u (Bomu) via kictanet *Sent:* 18 February 2015 17:34 *To:* Alwala, Rachel *Subject:* [kictanet] Which set top box are you using?

Listers,

I would be interested to know, for those who have bought set top boxes, which one are you using, where did you get it from, at how much and what is your experience?

Regards,

--

Grace L.N. Mutung'u Nairobi Kenya Skype: gracebomu Twitter: @Bomu

_______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke https://lists.kictanet.or.ke/mailman/listinfo/kictanet

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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.

KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.

--

Best regards, Odhiambo WASHINGTON, Nairobi,KE +254733744121/+254722743223 "I can't hear you -- I'm using the scrambler."

--

*Live simply, love generously, care deeply, speak kindly and trust in our Creator who loves us. *

Going by the IPSOS figures on decoder ownership and assuming a linear growth rate, it means *Zuku TV* is the one eating into the market share of all other decoder resellers. It grew it's market share by 16% while the rest lost ground, except Startimes that grew by a 3% only. It was surprising that there was no mention of Bamba TV, Azam TV that have done aggressive marketing for their FTA decoders. If the market share figures do not add up to what Zuku TV has experienced, then CA may want to commission a more comprehensive study. On Thu, Feb 19, 2015 at 3:14 PM, Edith Adera <eadera@idrc.ca> wrote:

Wainaina,

Quite interesting, still underscores the majority have not taken action to migrate!

Reasons for non-migration is interesting across the two pollsters with GeoPoll having more variety which helps to point areas that need attention.

Edith

*_______________*

*Edith Ofwona*

Senior Program Specialist

Agriculture and Environment

International Development Research Centre|Centre de recherches pour le développement international

Regional Office for Sub-Saharan Africa | Bureau Régional de l'Afrique Subsaharienne

*Physical Address: 3rd Floor, Eaton Place, United Nations Crescent, Gigiri *

+254-20-2713161/0 | Fax: +254-20-2711063|Ext: 3406

*eofwona@idrc.ca <eofwona@idrc.ca>* |eofwona@crdi.ca |www.idrc.ca | www.crdi.ca

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*From:* wainaina@madeinkenya.org [mailto:wainaina@madeinkenya.org] *On Behalf Of *Wainaina *Sent:* February-19-15 3:05 PM *To:* KICTAnet ICT Policy Discussions; Edith Adera *Subject:* Re: [kictanet] D. Migration - CAK Needs to Educate the Average Kenyan!

On 19 Feb 2015 15:01, "Eng. Wainaina Mungai" <wainaina@madeinkenya.org> wrote:

Hi Edith,

I have attached an IPSOS survey that is one year old and their February 2015 STB purchase figures (image).

You should find some interesting answers from a comparison of the IPSOS figures from a year ago with the Geopoll (January2015) & IPSOS (February 2015) in the context of the stakeholder consultations, sampling methods, ruling of the Supreme Court and position of the regulator.

Regards,

Wainaina

On Thursday,February 19, 2015, Edith Adera via kictanet < kictanet@lists.kictanet.or.ke> wrote:

Rachel,

Thanks for the poll results. A number of critical observations:

*the survey was done with 400 pax via sms - this already creates a bias as your average person will unlikely respond by sms (so the poll reached an elite group!). A national representative sample makes more sense or atleast on the ground surveys to reach those unlikely to use sms for surveys

*there is a difference between awareness vs action. Ofcourse with all the noise, awareness levels are high, action is low as I see 56% of your sample has taken NO ACTION (if this is extrapolated to the 40+million Kenyans it's a huge number even with the sample bias I pointed out above). So "action" is what we should focus on and not awareness.

*the reasons for not switching over are also quite instructive (see the the pie-chart on slide 13)

This last point "reasons for not switching over" is the crux of the matter! And that is where our energies should be concentrated and keep in mind the bias issue knowing that millions have not taken action.

I rest my case.

Edith

*_______________*

*Edith Ofwona*

Senior Program Specialist

Agriculture and Environment

International Development Research Centre|Centre de recherches pour le développement international

Regional Office for Sub-Saharan Africa | Bureau Régional de l'Afrique Subsaharienne

*Physical Address: 3rd Floor, Eaton Place, United Nations Crescent, Gigiri *

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*From:* Alwala, Rachel [mailto:Alwala@ca.go.ke <Alwala@ca.go.ke>] *Sent:* February-19-15 10:53 AM *To:* Edith Adera; KICTAnet ICT Policy Discussions *Subject:* RE: [kictanet] D. Migration - CAK Needs to Educate the Average Kenyan!

Dear Edith,

Indeed there can never be enough education and awareness but that is not to say CA has not done anything. We have had roadshows, market activations all over the country, advertisements in the print and electronic media, digital platforms, and even door to door campaigns in Nairobi in December. Certainly the advertising was challenged by the fact that the three media houses would not take any paid advertisements or publish any factual information on digital migration . This limited the reach quite a bit. The campaigns were aligned to the phased switch off and so we are still doing the rounds. We need all efforts from all 'convertees' so any proposals on how you can reach your constituencies on our behalf would be great!

In addition, see the poll results from Geo Poll, the largest pollster in Africa. This was released in January. It will give you a glimpse on the level of awareness on this issue.

Also be sure to check our social media pages Face Book: *DigitalTVkenya* and Twitter: *digitalTVkenya* . You will be amazed that people are so much aware and are having active discussions on the subject matter.

But admittedly, we need to do more especially as the deadline approaches.

Regards,

Rachel

*From:* kictanet [ mailto:kictanet-bounces+alwala=ca.go.ke@lists.kictanet.or.ke <kictanet-bounces+alwala=ca.go.ke@lists.kictanet.or.ke>] *On Behalf Of *Edith Adera via kictanet *Sent:* 19 February 2015 10:36 *To:* Alwala, Rachel *Subject:* Re: [kictanet] D. Migration - CAK Needs to Educate the Average Kenyan!

Odhiambo,

Take a walk around and ask the common Kenyan and even the educated ones in the streets....we're stuck in our techy world, so we imagine everyone else is knowledgeable. Open your eyes!

I would like to see poll results on digital migration then we can talk.

Edith

*_______________*

*Edith Ofwona*

Senior Program Specialist

Agriculture and Environment

International Development Research Centre|Centre de recherches pour le développement international

Regional Office for Sub-Saharan Africa | Bureau Régional de l'Afrique Subsaharienne

*Physical Address: 3rd Floor, Eaton Place, United Nations Crescent, Gigiri *

+254-20-2713161/0 | Fax: +254-20-2711063|Ext: 3406

*eofwona@idrc.ca <eofwona@idrc.ca>* |eofwona@crdi.ca |www.idrc.ca | www.crdi.ca

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*From:* Odhiambo Washington [mailto:odhiambo@gmail.com <odhiambo@gmail.com>] *Sent:* February-19-15 10:11 AM *To:* Edith Adera; KICTAnet ICT Policy Discussions *Subject:* Re: [kictanet] D. Migration - CAK Needs to Educate the Average Kenyan!

Hello Edith,

How do you define "the average Kenyan" in this context?

On what basis do you say the average Kenyan has no clue?

In my world, the average Kenyan has every clue about the digital migration. Why?

The average Kenyan has been sensitized about this Digital Migration via

(a) Their own TV - Ads

(b) Newspaper Ads

(c) Road Shows

I vaguely recall there were some SMS about this as well.

I do not think CA could mobilize agents to visit every household in order to sensitize every Kenyan.

I see you have asked a question: "What is CAK doing to educate the average Kenyan.."

This was already done, FYI. I think it's just you lagging behind:)

On 19 February 2015 at 10:00, Edith Adera via kictanet < kictanet@lists.kictanet.or.ke> wrote:

Thanks Rachel for sharing this.

While this is great to share, the average Kenyan has NO clue what we're talking about, why they need to move, what they need to get in terms of STB, where, prices etc. The list you've sent is very technical, how can you simplify it for the common person and even for those alittle more techy, how do I know which model is better etc. The specs don't make sense to the common person.

What is CAK doing to educate the average Kenyan (whom as we know is a "peculiar" consumer)?

I'm very concerned that we are just watching the theatrics, but not many are moving in the direction of migration, in reality!

We can talk off line

Edith

*_______________*

*Edith Ofwona*

Senior Program Specialist

Agriculture and Environment

International Development Research Centre|Centre de recherches pour le développement international

Regional Office for Sub-Saharan Africa | Bureau Régional de l'Afrique Subsaharienne

*Physical Address: 3rd Floor, Eaton Place, United Nations Crescent, Gigiri *

+254-20-2713161/0 | Fax: +254-20-2711063|Ext: 3406

*eofwona@idrc.ca <eofwona@idrc.ca>* |eofwona@crdi.ca |www.idrc.ca | www.crdi.ca

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*From:* kictanet [ mailto:kictanet-bounces+eadera=idrc.ca@lists.kictanet.or.ke <kictanet-bounces+eadera=idrc.ca@lists.kictanet.or.ke>] *On Behalf Of *Alwala, Rachel via kictanet *Sent:* February-18-15 6:17 PM *To:* Edith Adera *Subject:* Re: [kictanet] Which set top box are you using?

Dear Listers,

Sorry I have been off the list for a while for technical reasons but good to see this debate on digital migration.

I thought I would share some facts about digital migration together with a list of boxes type-approved by the Authority with respective contacts.

Regards,

Rachel Alwala

CA

*From:* kictanet [ mailto:kictanet-bounces+alwala=ca.go.ke@lists.kictanet.or.ke <kictanet-bounces+alwala=ca.go.ke@lists.kictanet.or.ke>] *On Behalf Of *Grace Mutung'u (Bomu) via kictanet *Sent:* 18 February 2015 17:34 *To:* Alwala, Rachel *Subject:* [kictanet] Which set top box are you using?

Listers,

I would be interested to know, for those who have bought set top boxes, which one are you using, where did you get it from, at how much and what is your experience?

Regards,

--

Grace L.N. Mutung'u Nairobi Kenya Skype: gracebomu Twitter: @Bomu

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Odhiambo, The point is "action" and not "awareness". Slide 13 of the poll results speaks to what needs to be done. Regards Edith _______________ Edith Ofwona Senior Program Specialist Agriculture and Environment International Development Research Centre|Centre de recherches pour le développement international Regional Office for Sub-Saharan Africa | Bureau Régional de l'Afrique Subsaharienne Physical Address: 3rd Floor, Eaton Place, United Nations Crescent, Gigiri +254-20-2713161/0 | Fax: +254-20-2711063|Ext: 3406 eofwona@idrc.ca<mailto:eofwona@idrc.ca> |eofwona@crdi.ca<mailto:%7Ceofwona@crdi.ca> |www.idrc.ca |www.crdi.ca @IDRC_CRDI<https://twitter.com/IDRC_CRDI> [cid:image001.png@01D04C37.722F0220] <https://twitter.com/idrc_crdi> [cid:image002.png@01D04C37.722F0220] <https://www.facebook.com/IDRC.CRDI> [cid:image003.png@01D04C37.722F0220] <https://www.youtube.com/user/IDRCCRDI> Subscribe | Abonnement IDRC Bulletin<http://www.idrc.ca/Subscribe> Bulletin du CRDI<http://www.crdi.ca/Abonner> From: Odhiambo Washington [mailto:odhiambo@gmail.com] Sent: February-19-15 10:54 AM To: Edith Adera Cc: KICTAnet ICT Policy Discussions Subject: Re: [kictanet] D. Migration - CAK Needs to Educate the Average Kenyan! Hi Edith, My only point is that the blame cannot be apportioned to CAK. I believe they did their part. That Kenyan on the street who isn't aware will NEVER be aware. I believe. You cannot force awareness on anyone. On 19 February 2015 at 10:36, Edith Adera <eadera@idrc.ca<mailto:eadera@idrc.ca>> wrote: Odhiambo, Take a walk around and ask the common Kenyan and even the educated ones in the streets....we're stuck in our techy world, so we imagine everyone else is knowledgeable. Open your eyes! I would like to see poll results on digital migration then we can talk. Edith _______________ Edith Ofwona Senior Program Specialist Agriculture and Environment International Development Research Centre|Centre de recherches pour le développement international Regional Office for Sub-Saharan Africa | Bureau Régional de l'Afrique Subsaharienne Physical Address: 3rd Floor, Eaton Place, United Nations Crescent, Gigiri +254-20-2713161/0 | Fax: +254-20-2711063|Ext: 3406 eofwona@idrc.ca<mailto:eofwona@idrc.ca> |eofwona@crdi.ca<mailto:%7Ceofwona@crdi.ca> |www.idrc.ca<http://www.idrc.ca> |www.crdi.ca<http://www.crdi.ca> @IDRC_CRDI<https://twitter.com/IDRC_CRDI> [cid:image004.png@01D04C37.722F0220] <https://twitter.com/idrc_crdi> [cid:image005.png@01D04C37.722F0220] <https://www.facebook.com/IDRC.CRDI> [cid:image006.png@01D04C37.722F0220] <https://www.youtube.com/user/IDRCCRDI> Subscribe | Abonnement IDRC Bulletin<http://www.idrc.ca/Subscribe> Bulletin du CRDI<http://www.crdi.ca/Abonner> From: Odhiambo Washington [mailto:odhiambo@gmail.com<mailto:odhiambo@gmail.com>] Sent: February-19-15 10:11 AM To: Edith Adera; KICTAnet ICT Policy Discussions Subject: Re: [kictanet] D. Migration - CAK Needs to Educate the Average Kenyan! Hello Edith, How do you define "the average Kenyan" in this context? On what basis do you say the average Kenyan has no clue? In my world, the average Kenyan has every clue about the digital migration. Why? The average Kenyan has been sensitized about this Digital Migration via (a) Their own TV - Ads (b) Newspaper Ads (c) Road Shows I vaguely recall there were some SMS about this as well. I do not think CA could mobilize agents to visit every household in order to sensitize every Kenyan. I see you have asked a question: "What is CAK doing to educate the average Kenyan.." This was already done, FYI. I think it's just you lagging behind:) On 19 February 2015 at 10:00, Edith Adera via kictanet <kictanet@lists.kictanet.or.ke<mailto:kictanet@lists.kictanet.or.ke>> wrote: Thanks Rachel for sharing this. While this is great to share, the average Kenyan has NO clue what we're talking about, why they need to move, what they need to get in terms of STB, where, prices etc. The list you've sent is very technical, how can you simplify it for the common person and even for those alittle more techy, how do I know which model is better etc. The specs don't make sense to the common person. What is CAK doing to educate the average Kenyan (whom as we know is a "peculiar" consumer)? I'm very concerned that we are just watching the theatrics, but not many are moving in the direction of migration, in reality! We can talk off line Edith _______________ Edith Ofwona Senior Program Specialist Agriculture and Environment International Development Research Centre|Centre de recherches pour le développement international Regional Office for Sub-Saharan Africa | Bureau Régional de l'Afrique Subsaharienne Physical Address: 3rd Floor, Eaton Place, United Nations Crescent, Gigiri +254-20-2713161/0 | Fax: +254-20-2711063|Ext: 3406 eofwona@idrc.ca<mailto:eofwona@idrc.ca> |eofwona@crdi.ca<mailto:%7Ceofwona@crdi.ca> |www.idrc.ca<http://www.idrc.ca> |www.crdi.ca<http://www.crdi.ca> @IDRC_CRDI<https://twitter.com/IDRC_CRDI> [cid:image004.png@01D04C37.722F0220] <https://twitter.com/idrc_crdi> [cid:image005.png@01D04C37.722F0220] <https://www.facebook.com/IDRC.CRDI> [cid:image006.png@01D04C37.722F0220] <https://www.youtube.com/user/IDRCCRDI> Subscribe | Abonnement IDRC Bulletin<http://www.idrc.ca/Subscribe> Bulletin du CRDI<http://www.crdi.ca/Abonner> From: kictanet [mailto:kictanet-bounces+eadera<mailto:kictanet-bounces%2Beadera>=idrc.ca@lists.kictanet.or.ke<mailto:idrc.ca@lists.kictanet.or.ke>] On Behalf Of Alwala, Rachel via kictanet Sent: February-18-15 6:17 PM To: Edith Adera Subject: Re: [kictanet] Which set top box are you using? Dear Listers, Sorry I have been off the list for a while for technical reasons but good to see this debate on digital migration. I thought I would share some facts about digital migration together with a list of boxes type-approved by the Authority with respective contacts. Regards, Rachel Alwala CA From: kictanet [mailto:kictanet-bounces+alwala=ca.go.ke@lists.kictanet.or.ke] On Behalf Of Grace Mutung'u (Bomu) via kictanet Sent: 18 February 2015 17:34 To: Alwala, Rachel Subject: [kictanet] Which set top box are you using? Listers, I would be interested to know, for those who have bought set top boxes, which one are you using, where did you get it from, at how much and what is your experience? Regards, -- Grace L.N. Mutung'u Nairobi Kenya Skype: gracebomu Twitter: @Bomu _______________________________________________ kictanet mailing list kictanet@lists.kictanet.or.ke<mailto:kictanet@lists.kictanet.or.ke> https://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at https://lists.kictanet.or.ke/mailman/options/kictanet/odhiambo%40gmail.com The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications. -- Best regards, Odhiambo WASHINGTON, Nairobi,KE +254733744121/+254722743223 "I can't hear you -- I'm using the scrambler." -- Best regards, Odhiambo WASHINGTON, Nairobi,KE +254733744121/+254722743223 "I can't hear you -- I'm using the scrambler."