Dear Hon. Dr. Ndemo, I have reviewed your concerns. Unfortunately the media is based on sensational stories. They can only publish stories and not achievements. In recent PR discussion in one of the clubs I am a part of the key issue, that did come regarding organisations that want to be recognised but are failing to achieve that is due to the quality of the human stories that are given to the media. If you ever pick up a magazine on India related to BPO, its not the fact that the Government has done XYZ that is in the foreground. Instead a lot of effort is placed on the human story from slums to riches. If these stories could be compiled, and the human story shown from a Kenyan BPO perspective it would in my opinion create the thrust needed to create the positive image we need for the media. I also believe donors would be more interest in how BPO has helped the human factor (not in numbers but individual stories); they would in turn fund and promote any similar ventures. On the discussion of negative ethinicity I believe that is a weakness that Kenya has. In business it is very difficult to reform weaknesses in time to make that needed profit. So what I am saying is that YES, our problems need to be sorted, but its progressive and will take time. One of the fundamental ways of eliminating tribalism for instance is by giving better lifestyles to citizens of the Country as a whole. This will prevent "my x tribe brother helped me when in need...what has the Country done for me" factor. We need to become a welfare state, however long it takes. But this is a progressive process. BPO is part of the solution. Germany managed to unite with Europe even though they had a bad history..... We may need to emphasise our diversity, market the way the South African's do it. Use a motto realising that we are different clans, tribes, races and yet of one body called Kenya. I do remember a beetles song (think it was them) that asked the question; "Is the boulder on top of the mountain superior than the rocks that make up the mountain's foundation?" If we show unity in diversity we have won half the battle without struggling much. Secondly the same diversity extrapolated across the borders (East Africa Television Style) will create harmony amongst our sister nations. This is my 2cnts worth. Thank you Best regards Athar