Mbugua
Indeed. CBALoop is interesting. Took it for a spin last night. And I can't say I was disappointed. And not in a good way.
The problem with banks entering the digital space is that they then want to do several things:-
1. Leverage on a Technology Stack that is only fit for the 1970s mainframe thinking.
2. Transfer their ideas of customer experience from the branch to the digital platform. We all know how that will turn out..
3. Are encumbered by a regulatory environment that hasn't updated its tools to deal with the Mobile Only Customer.
4. Still want me to go to the branch to activate the 'Mobile Bank Account' and receive my physical debit card. What's up with that?
All in all it's not about the platform - digital or otherwise. It's about changing mindsets from within first. It should be easy since your customers are already digital and mobile first. And increasingly only digital and mobile.
Ali Hussein
Principal
Hussein & Associates
+254 0713 601113
"We are what we repeatedly do. Excellence, therefore, is not an act but a habit." ~ Aristotle
There have been many suitors to the millennial throne, trying to rush through the phases of brand love for financial products and services. While commerce powers our day to day, the relationships that inform these transactions cannot be ignored as they form the scaffolding of how we live and ultimately how we spend. Curious to see how CBA's Loop service does over time. It reminded me of NIC Bank's move brand.
More here ~ https://goo.gl/wNqZZIRegards,
Mbugua Njihiaᐧ
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