Digital advertising and marketing contribute to a global industry worth hundreds of billions of pounds, but the data which underpins that industry may not be very reliable.

Research commissioned by security company RSA has found that 49% of people are falsifying information about themselves online because they are concerned about companies managing to hold that data securely.

https://news.sky.com/story/half-of-web-users-are-faking-their-data-due-to-security-fears-11241127

https://www.rsa.com/content/dam/en/e-book/rsa-data-privacy-report.pdf?utm_source=twitter&utm_medium=social&utm_campaign=corpcomms&utm_content=ebook

Regards,

Rop