This is a very aggressive and most likely, a huge loss-making move in the short-run. I hope Zain has a well crafted (*sustainable*) longterm strategy. If they are simply 'playing politics' against a 78% market leader (Safaricom), then they will eventually price their way out of the Kenyan market. Kencell losses *>>>* Celtel losses *>>> *Zain losses *>>> *AirTel losses *>>> oblivion (or market leadership)* My opinion is not influenced by my 'Safaricom shareholder/MPESA user' status ;-) Wainaina On Mon, Aug 30, 2010 at 11:43 AM, Alex Gakuru <gakuru@gmail.com> wrote:
BY MICHAEL KARANJA Updated 13 minutes ago
NAIROBI, Kenya, Aug 30 - Mobile telephony operator Zain Kenya has introduced Sh5 and Sh10 denomination airtime vouchers as it steps up its efforts to capture the mass market.
The introduction of the new vouchers is seen as a move to make the operator more accessible to the low-end market after a change in strategy following the entry of its new shareholders, Bharti Airtel.
Zain Kenya Managing Director Rene Meza said the move is aimed at complementing its recent 50 percent reduction of call charges.
“We are offering a wide range of scratch card denominations to suit the needs of all individuals. Access to telecommunication services is no longer a luxury but an integral part of each Kenyan’s socio-economic needs,” Mr Meza said.
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Read more: http://www.capitalfm.co.ke/business/Kenyabusiness/Zain-Kenya-makes-another-m... Under Creative Commons License: Attribution Non-Commercial No Derivatives
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