[kictanet] Cracking down on paid social media endorsement

Dear Listers, This may be of interest: "Endorsement or testimonials must disclose any material connection between the endorser, reviewer or influencer and the entity that makes a product or service available,” says Janet Feasby, vice-president of standards at ASC. “If there is a connection, it must be clearly and properly disclosed in proximity to the representation of the product.” http://www.canadianbusiness.com/innovation/advertising-standards-canada-soci... Regards, Mildred Achoch. Check out the Rock 'n' roll film festival, Kenya TV Channel! http://kenyarockfilmfestivaljournal.blogspot.com