Phares,

It is not that online advertising does not generate enough revenue but that the organisations have the wrong expense model for the corresponding revenue.  I am aware of a number of businesses that make enough revenue from online advertising to meet their overheads.

If someone earns 10,000/- and then they develop expenses of 30,000/- is their inability to meet their expenses a result of the low pay or are they just plain living beyond their means?

Regards

 
Robert Yawe
KAY System Technologies Ltd
Phoenix House, 6th Floor
P O Box 55806 Nairobi, 00200
Kenya

Tel: +254722511225, +254202010696
From: Phares Kariuki <pkariuki@gmail.com>
To: robertyawe@yahoo.co.uk
Cc: KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke>
Sent: Friday, 15 February 2013, 18:55
Subject: Re: [kictanet] Mocality closing down?

Online advertising doesn't yet generate enough to maintain most
business overheads. Sadly.

Sent from my iPhone

On 15 Feb 2013, at 16:51, Peter Wakaba <peterwakaba@gmail.com> wrote:

> cash crunch. apparently it wasn't making 'any money'. More likely though that they could'nt break even.
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