Before this issue gets to a level where it has either been sufficiently abused or raises enough voices to draw due attention, the government must take leadership in both driving policy and education  of the citizen on the benefits of “smart privacy”.  Smart privacy would allow one to know who is accessing uniquely personal identifying information and for what purpose, providing an audit that would leave all parties comfortable transacting in personal data while preventing rogue data peddlers from hiding in the very same shadows that government agencies, as evidenced by Snowmen’s expose also currently use.
More here - http://www.mbuguanjihia.com/business/smart-privacy-and-government-unlocking-value-from-personal-identifying-data.htmll​