I think the thin sim strategy is brilliant...in theory.

However, I am also wondering just how wise it is to place the success of your business model at the mercy of a hostile, powerful and uncooperative business rival. 

What if - 6 months after launch, for example - Safaricom decide to upgrade all their sim cards (genuinely or otherwise) just when Equity is in the middle of a critical (probably expensive) product rollout? 

What if Safaricom customer service and dealer/retail channels start advising subscribers who are having issues with their lines that the thin sim is the cause of their problems and show them how to remove it?

How will Equity map their processes and logistics with the Safaricom SIM replacement processes? Will Equity subscribers need to remember to make an extra stop at an Equity outlet to have their thin sim re-attached once they do a sim swap? How easy is it to attach these thin sims?

We have previously seen smart sabotage tactics bring down SAB Miller ambitions in the Kenyan market. Equity - in my opinion - is giving too much firepower to a determined competitor. It might be cheaper in the long run to just invest in own SIM and take Safaricom head-on.

Regards,
Charles

On Mon, Sep 22, 2014 at 4:18 PM, Dennis Kioko via kictanet <kictanet@lists.kictanet.or.ke> wrote:
Meanwhile, I did get the Equitel SIM Card (haven't seen the infamous Thin SIM). So far, here's my experience with the same. http://www.infotake.co.ke/2014/09/how-does-equity-banks-equitel-work.html 

On 22 September 2014 16:11, Barrack Otieno via kictanet <kictanet@lists.kictanet.or.ke> wrote:
Sometimes diversification leads to loss of focus. Interesting discussions but let us see if this scenario will change some of this Principles that have evolved over time.

Best Regards

On Mon, Sep 22, 2014 at 3:56 PM, Bernard Kioko via kictanet <kictanet@lists.kictanet.or.ke> wrote:

I have noted media reports indicating Equity has been granted go-ahead by CAK to operate with Thin-Sim cards. Game changing I suppose.

 

 




This e-mail and any attachments may contain information that is confidential, legally privileged and protected by law and is intended for the sole use of the named recipient(s). Any unauthorized review, use, or disclosure or distribution is prohibited. Any liability (in negligence or otherwise) arising from any third party acting, or refraining from acting on any information contained in this email is hereby excluded. If you are not the intended recipient, please delete the contents and notify the sender immediately; do not disclose the contents to any other person, use it for any purpose or store or copy the information in any medium. Whilst our e-mails are checked for viruses, we cannot guarantee that this message or any attachment is virus free, does not contain malicious code or is incompatible with your electronic system and the Company does not accept liability in respect of viruses, malicious code or any related problems that you might experience. For further information about us, please contact us at the address indicated below.


Bernsoft Interactive Limited - P O Box 15177-00100 Nairobi - Tel: +254 722 929192 Email: admin@bernsoft.com Web: www.bernsoft.com 


_______________________________________________
kictanet mailing list
kictanet@lists.kictanet.or.ke
https://lists.kictanet.or.ke/mailman/listinfo/kictanet

Unsubscribe or change your options at https://lists.kictanet.or.ke/mailman/options/kictanet/otieno.barrack%40gmail.com

The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.

KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.



--
Barrack O. Otieno
+254-20-2498789
Skype: barrack.otieno

_______________________________________________
kictanet mailing list
kictanet@lists.kictanet.or.ke
https://lists.kictanet.or.ke/mailman/listinfo/kictanet

Unsubscribe or change your options at https://lists.kictanet.or.ke/mailman/options/kictanet/dmbuvi%40gmail.com

The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.

KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.



--
with Regards:

_______________________________________________
kictanet mailing list
kictanet@lists.kictanet.or.ke
https://lists.kictanet.or.ke/mailman/listinfo/kictanet

Unsubscribe or change your options at https://lists.kictanet.or.ke/mailman/options/kictanet/ckimani%40gmail.com

The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.

KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.



--
"Don't tell me the sky's the limit when there are footsteps on the moon"