Edith, MTN, seems to have a similar advantage in Nigeria, seems they are reaping the gains. Of being the first entrants in the market. The consumer might not really be interested in the scientific elements but a solution to their day to day problems, just sample Mshwari, what a brilliant idea, can't remember the number of times it has saved the day when I need Fuel for the week, I think consistency has been key to Safaricoms growth. Sent from my BlackBerry® -----Original Message----- From: Edith Adera <[email protected]> Sender: "kictanet" <[email protected]>Date: Sat, 18 May 2013 09:35:05 To: <[email protected]> Cc: KICTAnet - Media Editors Forum<[email protected]>; Alison Gillwald<[email protected]>; Christoph Stork<[email protected]>; KICTAnet ICT Policy Discussions<[email protected]> Subject: Re: [kictanet] Safaricom's Super Profits _______________________________________________ kictanet mailing list [email protected] https://lists.kictanet.or.ke/mailman/listinfo/kictanet Unsubscribe or change your options at https://lists.kictanet.or.ke/mailman/options/kictanet/otieno.barrack%40gmail... The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development. KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.