Hi,
I have decided to change the subject so that more of you will actually open this post because we seem to be loosing direction on this most critical issue.
It was with utter shock that I read the following comment by Mr. Linus Gitahi, just incase you do not know who that is he is the Cheif Executive Officer of the largest mass media organisation in Eats and Central Africa)
“Kenyans are not ready because less than one per cent have decoders. Some have old black and white television sets. What happens to them?” queried Nation Media Group Chief Executive Linus Gitahi.
Before proceeding I would like to do for Mr. Gitahi what his staff should have done and explain the issue of the set top box and your TV.
The set top box just like, a DVD player, takes a digital signal and converts it into a radio frequency (RF) that can then be received by an analogue device. The black and white TV you are referring to will receive an analogue signal and will not need to understand the digital signal. If you take some time to sit with Dr. Ndemo, who for your information is a business graduate like yourself, he will be able to allay your concerns and also give you a contact who can provide a sub Kes. 1,000/- digital decoder which NMG can then distribute to the needing Kenyans as part of your CSR especially since those viewers are the reason that you receive the advertising revenue that you are so afraid of loosing.
Please see attached diagram for an easier understanding of the process.
Now if the person at the helm of the largest multimedia organisation in East and Central Africa does not understand what the digital decoder does then we are in serious trouble as relates to the migration and also explains why the incumbent broadcasters are unable to appreciate why they do not need to own a digital distribution network.
I feel that Dr. Ndemo must be talking over the heads of the media house executives and maybe he needs me to draft him a statement that will have a fog index of less than 4.
Alternatively have a skit done by the likes of Mwala, Papa Shirandula or Mzee Ojwang on what digital migration is all about and how easy it is to implement, ithould also be made available on VCR Tape to allow all those executives to be able to replay.
Regards@Meshak, the story you quoted is Maria Antoinette of France who was beheaded and I hope that is not what you are suggesting should be done to Dr. Ndemo
@ Kivuva, even come 2015 Kenya will still have poor people unless there is something you might know about the next presidency that will alleviate all Kenyans out of poverty. We switched from leaded to unleaded fuel and our cars still run, we changed from single to multiparty and more recently we got a new constitution what this should remind us all is that the only constant in live is change
Robert Yawe
KAY System Technologies Ltd
Phoenix House, 6th Floor
P O Box 55806 Nairobi, 00200
KenyaTel: +254722511225, +254202010696
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