Dear All, There are 2 elements to managing content during watershed periods, this is done particularly well in the MiddleEast. If we have legal requirement then the CCK should enforce this, additionally it also requires maturity from the Broadcasters and the stakeholders involved include the advertisers to provide a self governing model. From an advertisers point what do they want their brand to be associated with? If they are happy with the current association and ploughing their brand with the misappropriate content then it is their call or they can pull out advertisement, this put breaks. CCK, have invested heavily in monitoring technology, and people, are they applying the guidelines provided by our constitution on content? The public, have the option to switch off. Broadcaster Management, we can provide you with the links to technology companies that will provide systems to blackout any language that is out of context on defined key words... The solution involves all the stakeholders... Best Regards, Baiju Shah Managing Partner|Telemedia Africa Ltd Suite 12|Chaka Court | Argwings Kodek Road, P.O. Box 14556-00100, Nairobi, Kenya. T: +254 737 751409 | M: +254 787332247 E: [email protected] On 30 Jun 2013, at 12:00, [email protected] wrote:
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Today's Topics:
1. Re: FW: Day-time Vulgar Conversations on Kenya Media (Kivuva)
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Message: 1 Date: Thu, 27 Jun 2013 00:18:20 +0300 From: Kivuva <[email protected]> Cc: KICTAnet ICT Policy Discussions <[email protected]> Subject: Re: [kictanet] FW: Day-time Vulgar Conversations on Kenya Media Message-ID: <CAEhPqwo4=JweCZs+F-SEy_tKGCBPN0MG6vd-VS1h1N3ieh_6mQ@mail.gmail.com> Content-Type: text/plain; charset=ISO-8859-1
It's not the first time sensible citizens have raised this issue of morality in this forum and elsewhere.
But is there too much appetite for such content? Who tunes into the station? Is society usually attracted to tabloid like material? Do the stations with x-rated content have more following than sober stations therefore they attract bigger advertisers, that translates to abnormal high revenue? Have Media Owners Association failed in their much touted self regulation? I am sure the shareholder is more inclined to urge the presenters to add more notoriety as they eye the balance sheet.
The only way out is for civil society and consumer representatives to come out very strongly in condemning these acts or further still going to court, otherwise we will still be singing the same song ten years from now.
It's time to come up with solutions.
Warm regards
-- ______________________ Mwendwa Kivuva twitter.com/lordmwesh kenya.or.ke | The Kenya we know
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