| Here are my thoughts. The PS is right about predatory pricing never aimed at growing the Industry. For those who were "alive" at the beginning of the web-browser wars in early 1990s. Netscape was King. Then Microsoft came in and gave away its product Internet Explorer(IE) - for free. Everyone was happy - until they realized they were paying for the Microsoft IE through other means (by buying for the OS for example). But by then Netscape as a competitor was as dead as the Dodo. Microsoft Mission accomplished. Folks, Airtel is not here because they love giving free things. I am not privy to their Strategy but it can be read by anyone. Their aim is not to grow/extend the Service, but rather to eat Safaricom's lunch. At a consumer level, nothing really wrong with that and infact it is Christmas time for consumers. BUT at a national level, what you have is that the 20million subscribers you currently have in the country, will remain 20million subscriber five years later. Only that half of them will be sitting on Airtel's network and the other half will be with "Others". Net growth for Kenya? =ZERO Airtel's strategy wont kill the mobile industry, but believe you me, it will stiffle its growth in the long run, because the returns to the investors will not be sufficient to sustain operations, let alone extend the network or pay for innovation. That said, as a consumer, Airtel's offer is truly irresistible and worth considering. But as a scholar, I do know, and agree that it is not good for the industry in the long run. walu. --- On Tue, 1/18/11, Odhiambo Washington <odhiambo@gmail.com> wrote:
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