​Mobile technology has come a long way since the wide-eyed days when access to it was a preserve of the wealthy. In the present day with official stats putting the Kenyan market at 33.3 million mobile subscribers, every single business entity has a large percentage of its consumers active daily on mobile making the channel most attractive for marketing, demand generation and general communication ~ http://www.mbuguanjihia.com/business/understanding-the-nuances-of-mobile-value-added-services.html​