The Right Honourable Prime Minister, a proclaimed reformist, earns what 200 people produce in 365 days in a reformed Kenya. http://www.economist.com/node/21564605

Answering your question, Samsung did realise that entertainment and living large is quite the habit in Africa.

They introduced LCDs here a while behind global introduction and the things were flying off the shelves. Since then, they take the African market seriously when it comes to entertainment.

A friend living in Eastlands owns a Samsung Smart TV 4 times his monthly rent.