Hello Muriuki, market characteristics in Kenya require MNP to increase competitiveness in a market where one dominant player got 80% market share. MNP will dilute the "club stategy" (within own network charges are low and to other networks very high) since networks can no longer be identified by the prefix (072x does not necessarily mean that the number is a Saf'com number or 073x Zain) Note: in Pakistan 2.5m customers out of 97m have moved but in terms of revenues that could be easily more than 20% of the total market volume (and compared to the leaders 32% market share a significant percentage). Gerhard May On Fri, Apr 30, 2010 at 3:55 PM, muriuki mureithi < mureithi@summitstrategies.co.ke> wrote:
Hi Jevans
Just come from Pakistan this week and they have an interesting model with the MNP managed by an independent agency. MNP established in March 2007 is among the earliest and customers pay a small fee to be ported. To date only 2.5m people have ported among the 97 million cellular customers. Operators ( 6 ) use MNP to poach but as the numbers indicate, this has not been successful for large movements despite the heavy ads. Typical porters are TOP not BOP to retain number mostly for quality and coverage issues. Price issues at BOP level does not appear to be addressed by MNP and therefore multiple cards phenomena still prevalent . BOP is only served when behavioural factors are taken into account – family and friends packages are more significant than retaining the phone number. Competition is stiff with the largest operator Mobilink having a 32% market share.
Cheers
Muriuki Mureithi
*From:* kictanet-bounces+mureithi=summitstrategies.co.ke@ lists.kictanet.or.ke [mailto:kictanet-bounces+mureithi<kictanet-bounces%2Bmureithi> =summitstrategies.co.ke@lists.kictanet.or.ke] *On Behalf Of *Jevans Nyabiage *Sent:* 30 April 2010 15:29 *To:* mureithi@summitstrategies.co.ke *Cc:* ke-internetusers-bounces@bdix.net; KICTAnet ICT Policy Discussions *Subject:* [kictanet] Mobile Number Portability
Hi All,
Looking at countries that have tried to unveil the Mobile Number Portability, it seems no impact has been felt in most of them including developed ones.
Is Kenya any different? Do Kenyans really need MNP? Who will it benefit? Will it ever work as subscribers will be required to pay Sh1,000 to switch to another network.
Jevans
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