From: Rehema Muniu <Rehema.Muniu@ipsos.com>
Date: February 23, 2015 at 4:44:06 PM EAT
Cc: Tom Mzungu <Tom.Mzungu@ipsos.com>, Kui Kariuki <Kui.Kariuki@ipsos.com>
Subject: Ipsos poll on TV Switch Off

Good day,

 

I trust that you had a great weekend.

 

Kindly find attached findings of a Poll conducted by Ipsos between 17^th and 18^th  February 2015. This survey highlights :

 

1.     Awareness levels of the Television Switch off

2.     New/Alternative Source(s) of information

3.     Who is responsible for the switch off

4.     Purchase of Set Top Boxes (STB)

 

For any further clarification and/or information, please get in touch with Tom Mzungu - tom.mzungu@ipsos.com or kui.kariuki@ipsos.com

 

Have a great week ahead!

 

 

Kind regards,

 

Rehema