As the show is going on, it was streamed live online at the request of the Commission CEO. The CEO approached us at the ICT Board to assist with live streaming. Two sister agencies under the Ministry of Information and Communications working together.

Opportunity for private sector to leverage this event for marketing is clear. Opportunity for entrepreuners to leverage this and any future event. eg some clever chap may have made a commercial argument to a bank targetting the diaspora, etc.. all entreprenuer stuff really..

What is an opportunity in future is for tech savvy marketing entrepreuners to sell the live stream feed as an advertising opportunity targetting the Diaspora. In order for entrepreuners to do so, they obviously need to be tuned to what brand advertisers need.

As I write this I am listening in to feed , reading the Twitter and Facebook updates of these event and getting a sense of being there even if I was not able to. Fantastic stuff. Enabled by technology. Once we do this on a grand scale, we can create even more enterprises around understanding consumer and business needs.

Paul Kukubo
Chief Executive Officer, Kenya ICT Board
PO Box 27150 - 00100
Nairobi, Kenya

12th Floor, Teleposta Towers Koinange Street

Tel +254 20 2089061, +254 20 2211960
Fax: +254 20 2211962
website: www.ict.go.ke
local content project: www.tandaa.co.ke, www.facebook.com/tandaakenya
twitter:@tandaaKENYA
BPO Project: www. doitinkenya.co.ke
Digital Villages Project: www.pasha.co.ke

personal contacts
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Cell: + 254 717 180001

skype: kukubopaul
googletalk: pkukubo
personal blog: www.paulkukubo.co.ke
personal twitter: @pkukubo

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Vision: Kenya becomes a top ten global ICT hub

Mission: To champion and actively enable Kenya to adopt and exploit ICT, through promotion of partnerships, investments and infrastructure growth for socio economic enrichment