There is an ad on "Bonyeza Ushinde" running across the country on TV, SMS, newspapers which, in my considered view, is misleading and predatory. 

I have nothing against Safaricom running what is indeed a lottery, but they shouldn't suggest that every next person is winning! I have seen lotteries in other countries which, at the end of the ad, would add the winning odds. In one case, one lottery had a person with a rake standing next to a haystack. Meaning: try and find something small in that haystack.

I am wondering whether CCK shouldn't be monitoring such practices and take appropriate steps to avoid ongoing exploitation of even the illiterate who think sending 5 bob is going to win them millions.

Or what does the law/regulation require?