In Summary.

35% of TV owners own a setbox.

Of that 35%, GOtv 37%, Startimes 23%, DStv 20%, Zuku 16%, Independent STBs 5%=Total 101%

It seems Kenyans have better things to do with their money than buy STBs.

______________________
Mwendwa Kivuva, Nairobi, Kenya

"There are some men who lift the age they inhabit, till all men walk on higher ground in that lifetime." - Maxwell Anderson

On 18 February 2015 at 16:03, Ali Hussein via kictanet <kictanet@lists.kictanet.or.ke> wrote:

Listers

This just came through.

Regards

Ali Hussein

+254 770 906375 / 0713 601113

Twitter: @AliHKassim

Skype: abu-jomo

LinkedIn: http://ke.linkedin.com/in/alihkassim

Blog: www.alyhussein.com

"I fear the day technology will surpass human interaction. The world will have a generation of idiots".  ~ Albert Einstein

Sent from my iPad

Begin forwarded message:

From: Rehema Muniu <Rehema.Muniu@ipsos.com>
Date: February 18, 2015 at 3:17:03 PM EAT
Cc: Tom Mzungu <Tom.Mzungu@ipsos.com>, Kui Kariuki <Kui.Kariuki@ipsos.com>
Subject: Digital Migration - Set Top Box Ownership

Good day,

 

Attached are findings on set top box ownership generated from the Ipsos Day After Recall data collected from 2^nd to 16^th February.

 

These findings are based on TV owners interviewed across the country using Computer Aided Telephonic Interviews.

 

We will keep you updated on the implications of digital migration.

 

Best regards,

 

Rehema Muniu Director Ipsos MediaCT

	Acorn House, 97 James Gichuru Road, Lavington P.O. Box 68230 – 00200 City Square, Nairobi Tel: +254 20 3862721-33  I  Mobile: +254 722 340 593 rehema.muniu@ipsos.com http://www.ipsos.com | http://www.ipsos.co.ke.
The Home of Researchers

 

 

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