Hey Andre,
Plus, the main corporate market sector, where almost 90% of
the competition has been centred for a while now is quite
saturated.
I think it's all taken now. What we remain to see in the
interim and will define shape of the market in this sector is
-Pricing/Quality/Customer service.
It means, customers are left with the choice to "hop" from one
ISP to the next, depending on the best "offering" available. There are no new
markets..
Focus should also be decentralized, from Nairobi and other
Cosmopolitan towns which seem to enjoy the huge benefits from Broadband to the
countryside...
Harry
I'm with Tim on this. I haven't looked at the overall data yet, but
according to the BD articles and assuming they cite this correctly, some, by no
means all, customers may have spoken:
'While AccessKenya’s revenue was up 32
per cent from Sh1.5 billion to Sh2 billion last year, a slowdown in profit as a
result of lower corporate IT sales, last year, proved to be a major stumbling
block for the firm.'
This doesn't actually say whether the growth in
corporate IT sales has slowed down, or the company's number of corporate clients
has declined.
In addition, corporate ITdoesn't appear to have been a
focus:
'AccessKenya is eyeing the opportunity to tap the increasing appetite
for Internet connectivity in the high-end residential and SOHO (Small offices
and home offices) segment.'
And the company doubled its investments in
infrastructure:
'Last year, AccessKenya spent Sh1 billion in investing
activities compared to Sh511 million in 2008.'
--
Andrea Bohnstedt
Publisher
+254 720 960 322
www.ratio-magazine.com