Listers, Given Bwana Ndemo’s interview at KISS FM this morning, this might be an interesting read as we look into the future of mobile applications in Kenya. We should have a Kenyan version of the analysis that is free! Bwana Ndemo, maybe to beat the skeptics, we should start having these mobile applications being tested and used mashinani!...as we go the county way. For most “seeing is believing”. If we do not have these solving rural problems and being scaled (taken up by operators like mpesa), I worry that they will be stuck in iHUB, NaiLab, iLab….and the many Hubs/Labs coming up. Can we get the rolling out going! Edith From: John White [mailto:info@portioresearch.com] Sent: Monday, February 13, 2012 10:37 AM To: John White Subject: Mobile Apps Worldwide Forecast 2011-2015 Market research now available: February 2012 - Disruptive Mobile Applications and Services 2011-2015 Analysis of New Disruptive Apps and Growth Forecasts for the Worldwide Mobile Applications Market to 2015 Published Q3 2011 You can now take advantage of our special promotional saving: Save a massive 60% off the regular price! Even better VALUE for you. February 2012 ONLY. See below for details. About this new report The mobile apps space is exploding and user numbers are growing faster than anyone previously expected. You cannot afford to miss this rapidly expanding opportunity, and this is your essential guide to this fast-paced market, offering you full 5-year forecasts for mobile subscribers, smartphone shipments, apps users, apps downloads and apps revenues. As you read this report, you will clearly see the mobile apps market growing from 18.4 billion app downloads in 2011 to over 89 billion downloads in 2015, with annual revenues set to grow to over USD 60 Bn over the same period. For full details and to see a brochure and listing of Table of Contents, please visit online at http://www.portioresearch.com/Disruptive_apps.html With new forecasts and market sizing, the rapidly evolving worldwide mobile applications market is comprehensively reassessed in this exciting new market study – with particular focus on the current breed of hugely popular disruptive applications and services (Mobile Video, Social Networking, Mobile VoIP, Bulk Messaging Services, and Mobile Payments) and the threats and opportunities that they respectively present to mobile operators. Mobile Network Operators (MNOs) are facing a variety of threats from disruptive mobile applications and services including the rapidly-growing demands of mobile video, social networking, mobile VoIP, bulk discount messaging services and new evolving mobile payments – all of which are discussed in this report. MNOs have turned to value-added services in order to counter their falling voice ARPUs (Average Revenue per User) by increasing data ARPUs. And with mobile applications and services currently taking the mobile industry by storm and creating new opportunities, strategies are witnessing a seismic shift towards a stronger mobile applications focus in this quest to increase revenue. Certainly MNOs can ill afford to ignore these apps and services. After all, this innovative and this new league of apps and services has attracted millions of users worldwide and has helped MNOs to gain subscribers’ loyalty, and to also drive the next wave of subscriber acquisition. But MNOs need to be mindful of the long term ramifications – including that emerging disruptive applications and services ultimately threaten their key revenue generators: voice and SMS. Many of these new apps and services are placing considerable demands on network capacity, much of which is not consistent with generating increasing service revenues from subscribers. This new study thoroughly examines the current breed of disruptive mobile applications and services, as well as the wider mobile apps market at worldwide and regional levels, app stores and app development: This detailed 165-page report profiles all the leading app stores: · Apple App Store · Google Android Market · BlackBerry App World · Nokia Ovi Store · Windows Phone 7 Marketplace This new market study fully assesses the threats and opportunities that these hugely popular disruptive mobile applications and services present to MNOs. Exciting case studies include: · Angry Birds · MobiTV · YouTube · Facebook · Twitter · Skype · Nimbuzz · SMS GupShup · Square · Bango · Boku To view the sales brochure for this exciting market-leading new report, please click here http://www.portioresearch.com/Disruptive_apps_brochure_July11.pdf Key features of this packed 165-page new report include: · Essential reading for all in the fast evolving mobile space · Grasp how the growing phenomenon of apps and services has proven disruptive and is changing the revenue flows and stakeholders involved in the mobile ecosystem · Identify new opportunities within the mobile apps sector · Appreciate how these new disruptive apps and services could ultimately kill voice and SMS cash cows · Assess the counter-measures/strategies MNOs can deploy to avoid becoming “dumb-pipes” and mere facilitators for these data services · Compare popular app stores by total apps available; percentage of game and non-game apps; percentage of free and paid apps; total number of downloads · Study invaluable supporting case studies and profiles · Features a full updated glossary of terms; and methodology for our apps forecasts · Report covers YouTube, Facebook, Twitter, Skype, Angry Birds, MobiTV, Google+, Nimbuzz, SMS GupShup, Square, Bango, Boku, Apple App Store, Google Android Market, BlackBerry App World, Nokia Ovi Store, Windows Phone 7 Marketplace and much more · All this and much more in this must-have 165-page report To view the complete Table of Contents in detail, complete with List of all Figures and Tables, please click here http://www.portioresearch.com/Disruptive_apps_ToC.pdf Table of Contents Introduction Worldwide Mobile Market Mobile Applications Market Types of Mobile Applications Growth of Mobile Applications Business Evolution of Mobile Applications Market Monetising the Mobile Applications Business Role of Handsets in the Uptake of Mobile Applications iPhone and the Growth of Mobile Applications Opportunities for Stakeholders Advertisers Owners – Smartphone Vendors and MNOs Developers Application Stores Market Size Forecast Methodology Market Size Mobile Application User Base Mobile Application Downloads Mobile Application Revenues – Application Sales, Advertisements and In-app Payments Comparison between new and previous forecasts Value Chain Popular Mobile Application Stores Types of Application Stores Apple App Store Google Android Market BlackBerry App World Nokia Ovi Store Windows Phone 7 Marketplace Comparison of Application Stores Mobile Apps Development Mobile Apps Market – A Growing Phenomena Opportunities for Developers Revenue Model What Goes into Developing a Successful Mobile App Success Stories Case Study: Angry Birds App Development – Is there any money in it? Disruptive Applications and Services – Opportunity or Threat to MNOs? Mobile Videos Case Study: YouTube YouTube Milestones Pricing Success Factors Big Question: Is YouTube an Opportunity or a Threat to MNOs? Case Study: MobiTV MobiTV Milestones Pricing User Base Success Factors Big Question: Is MobiTV an Opportunity or a Threat to MNOs? Social Networking Case Study: Facebook Facebook Milestones Features of Facebook Pricing User Base Success Factors Scope/Type of Advertisements Recent Developments Big Question: Is Facebook an Opportunity or a Threat to MNOs? Case Study: Twitter Twitter Milestones Features of Twitter Pricing Success Factors Recent Developments Big Question: Is Twitter an Opportunity or a Threat to MNOs? Mobile VoIP Case Study: Skype Skype Milestones Features of Skype Pricing User Base Success Factors Recent Developments Skype and Microsoft Deal Big Question: Is Skype an Opportunity or a Threat to MNOs? Case Study: Nimbuzz Nimbuzz Milestones Features of Nimbuzz Pricing User Base Success Factors Big Question: Is Nimbuzz an Opportunity or a Threat to MNOs? Bulk Messaging Services Case Study: SMS Gupshup SMS Gupshup Milestones Features of SMS Gupshup Pricing User Base Success Factors Big Question: Is SMS Gupshup an Opportunity or a Threat to MNOs? Mobile Payments Introduction Mediums of Mobile Payments Square Mobile Payment Solution Mobile Ticketing and Coupons Drivers for Mobile Payments Inhibitors for Mobile Payments Case Studies of Key Players Bango Boku Recent Developments in Mobile Payments Conclusions and Future Outlook Appendices Glossary Portio Research Classifications Companies Mentioned in this Report About the Authors Also available from Portio Research Limited To view the complete Table of Contents in detail, complete with List of all Figures and Tables, and list of ‘Companies Mentioned in the Report’, please click here http://www.portioresearch.com/Disruptive_apps_ToC.pdf PURCHASE YOUR OWN COPY NOW – Discount now available, YOU SAVE 60%!! Order your copy of this essential new market study NOW, available as a detailed 165-page PDF document, now available at a substantial discount. ONLY AVAILABLE IN REPLY TO THIS EMAIL. Prices: - 1 - 5 user PDF team licence: £1,495 GBP / $2,495 USD / €1,695 Euro – NOW REDUCED to just £595 GBP / $995 USD / €745 Euro - Enterprise-wide PDF unlimited licence: £2,995 GBP / $4,895 USD / €3,395 Euro – NOW REDUCED to just £995 GBP / $1,595 USD / €1,195 Euro Prices above do NOT include 20% VAT in the UK Further details of this report are available at http://www.portioresearch.com/Disruptive_apps.html Please contact me if you have any questions - order your copy of this market study now by emailing info@portioresearch.com<mailto:info@portioresearch.com> I look forward to hearing from you. Kind regards, John John White Business Development Director Portio Research Ltd See all our latest reports at http://www.portioresearch.com<http://www.portioresearch.com/> Was this email useful to you? Did this email provide you with interesting data…is this in your area of interest? How can we better serve you going forward? 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