In the same vein:

https://www.theguardian.com/technology/2017/may/07/the-great-british-brexit-robbery-hijacked-democracy

"Why would anyone want to intern with a psychological warfare firm, I ask him. And he looks at me like I am mad. “It was like working for MI6. Only it’s MI6 for hire. It was very posh, very English, run by an old Etonian and you got to do some really cool things. Fly all over the world. You were working with the president of Kenya or Ghana or wherever. It’s not like election campaigns in the west."

On Mon, May 8, 2017 at 9:43 PM, Ali Hussein via kictanet <kictanet@lists.kictanet.or.ke> wrote:
Yup

Data is the new oil. I wonder how much of this we are using in this year's election.

Ali Hussein
Principal
Hussein & Associates
+254 0713 601113 

Twitter: @AliHKassim

Skype: abu-jomo

LinkedIn: http://ke.linkedin.com/in/alihkassim


"We are what we repeatedly do. Excellence, therefore, is not an act but a habit."  ~ Aristotle


Sent from my iPad

On 8 May 2017, at 9:15 PM, Ngigi Waithaka via kictanet <kictanet@lists.kictanet.or.ke> wrote:

Listers,

The other side of big firms is big data...


This is the world we live in.... The excerpt below from the article above helps to put things into perspective...

In 2012, Kosinski proved that on the basis of an average of 68 Facebook "likes" by a user, it was possible to predict their skin color (with 95 percent accuracy), their sexual orientation (88 percent accuracy), and their affiliation to the Democratic or Republican party (85 percent). But it didn't stop there. Intelligence, religious affiliation, as well as alcohol, cigarette and drug use, could all be determined. From the data it was even possible to deduce whether someone's parents were divorced.

Seventy "likes" were enough to outdo what a person's friends knew, 150 what their parents knew, and 300 "likes" what their partner knew.

And guess which other country is a reference for Big Data in politics by the same firm running Trumps Big Data?


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Waithaka Ngigi
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