Interesting article. Touches on some of the consumer behaviour issues, but we need to dig deeper Alison.
Looking at the bigger picture, would be good to analyse this (largely monopoly market) against the bigger industry goals articulated in policy, law and regulation.
Edith
From: kictanet [mailto:kictanet-bounces+eadera=idrc.ca@lists.kictanet.or.ke]
On Behalf Of Grace Githaiga
Sent: May 18, 2013 11:03 PM
To: Edith Adera
Cc: KICTAnet ICT Policy Discussions
Subject: [kictanet] Secrets of Safaricom’s Sh25bn profit and huge market share
N SUMMARY
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Small investors hold a 25-per cent stake in the company, Vodafone Plc of the United Kingdom has 40 per cent and the Kenyan government owns 35 per cent
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The company’s total revenue stood at Sh124 billion (from Sh107 billion in 2012), meaning it has an average daily income of Sh336 million. This is the
biggest daily turnover in Kenya and the region, according to Safaricom chief executive Bob Collymore
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Safaricom was launched as a department of Kenya Posts & Telecommunications Corporation based on an analogue network