Thanks Gerhard

Unfortunately,   the porting fee  extends the walled garden concept even further and thus discriminates and  segments a target market for MNP perhaps as you note for the high end.  It would be interesting to see if the market leader does not make moves that  consolidates its advantage with its war chest.  This is what Mobilink  continues to do. I noted that operators give some goodies for those who port.

BTW when is the service being launched?

Cheers

Muriuki Mureithi

From: Gerhard May [mailto:gerhard.may@gmail.com]
Sent: 30 April 2010 17:06
To: mureithi@summitstrategies.co.ke
Cc: ke-internetusers-bounces@bdix.net; KICTAnet ICT Policy Discussions
Subject: Re: [kictanet] Mobile Number Portability

Hello Muriuki,

market characteristics in Kenya require MNP to increase competitiveness in a market where one dominant player got 80% market share.

MNP will dilute the "club stategy" (within own network charges are low and to other networks very high) since networks can no longer be identified by the prefix (072x does not necessarily mean that the number is a Saf'com number or 073x Zain)

Note: in Pakistan 2.5m customers out of 97m have moved but in terms of revenues that could be easily more than 20% of the total market volume (and compared to the leaders 32% market share a significant percentage).

Gerhard May

On Fri, Apr 30, 2010 at 3:55 PM, muriuki mureithi <mureithi@summitstrategies.co.ke> wrote:

Hi Jevans

Just come from Pakistan this week and they have an interesting model with the MNP managed by an independent agency. MNP established in March 2007 is among the earliest and  customers pay a small fee to be ported.  To date only 2.5m people have ported among the 97   million cellular customers. Operators ( 6 ) use MNP to poach but as the numbers  indicate, this has not been successful for large movements despite the heavy ads. Typical porters are TOP not BOP to retain  number  mostly for quality and coverage issues. Price issues at BOP level does not appear to be  addressed by MNP and therefore multiple cards phenomena still prevalent . BOP is only served when behavioural factors are taken into account – family and friends packages are more significant than retaining the phone number.  Competition is stiff  with the largest operator   Mobilink having  a 32% market  share.

Cheers

Muriuki Mureithi

From: kictanet-bounces+mureithi=summitstrategies.co.ke@lists.kictanet.or.ke [mailto:kictanet-bounces+mureithi=summitstrategies.co.ke@lists.kictanet.or.ke] On Behalf Of Jevans Nyabiage
Sent: 30 April 2010 15:29
To: mureithi@summitstrategies.co.ke
Cc: ke-internetusers-bounces@bdix.net; KICTAnet ICT Policy Discussions
Subject: [kictanet] Mobile Number Portability

Hi All,

Looking at countries that have tried to unveil the Mobile Number Portability, it seems no impact has been felt in most of them including developed ones. 

Is Kenya any different? Do Kenyans really need MNP? Who will it benefit? Will it ever work as subscribers will be required to pay Sh1,000 to switch to another network.

Jevans

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