I had a huge problem with this as well. I called Safaricom customer support and they unsubscribed my number from their promotional messages.

On this issue, all Telecom operators need to style up, with the exception of JTL who are very respectful to their customers. Telkom Kenya is the worst, you can get up to 10 messages in a day.

Regards,

Kevin

ᐧ

On Thu, 16 Feb 2023 at 09:12, GATHARIKI NGIGI via KICTANet <kictanet@lists.kictanet.or.ke> wrote:
On that one Ali, I totally agree with yoo 100%. In fact I have blocked the SAFARICOM contact on my messaging app.

On Thu, 16 Feb 2023 at 08:53, Ali Hussein via KICTANet <kictanet@lists.kictanet.or.ke> wrote:
Good people

I've been very vocal about these annoying, untargeted, spray-and-pray marketing tactics of many brands. Today I want to demonstrate why they are annoying and have the opposite effect of what they are intended for. And how we can do things better.

Bear with me guys as I demonstrate.

1. Pay attention to graphic No.1 below. I give this brand 3k every month. On top of that, I pre-pay at least 4-5k a month for international calls where WhatsApp calls are blocked and it's too cumbersome to get on Zoom, etc, on the fly. Now see my balance of bundles (I'm not being a Luopean, just stating facts. 😀 ). So why then would this brand be hawking to me Kshs 10 worth of bundles every day?

2. Now pay attention to graphic No. 2 below. Why, why, are you annoying me with these unsolicited, untargeted, spray-and-pray SMSs day in and day out? Is there a better way?

3. You bet there is! A rudimentary, no need for AI, Marketing-for-dummies suggestion:-

Segment your customers. Prepaid guys with balances to kingdom come don't need to be sent nonsense SMSs or emails telling them to spend Kshs.10 for 500 MB of data when they are sitting on 272 GB of data. Get it?

Here are some tools to help you with this:-

https://lnkd.in/d4Y7vK6z

Segmentation for dummies

image.png

C'mon, guys. Let's take this to the next level. Those bulk SMS blasts are just achieving #OKRs for other people, not you!

#WeCanDoBetter

Ali Hussein

Fintech | Digital Transformation


Tel: +254 713 601113

Twitter: @AliHKassim

LinkedIn: Ali's Profile




Any information of a personal nature expressed in this email are purely mine and do not necessarily reflect the official positions of the organizations that I work with.
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