Hello Listers, Allow me to bring to your attention our new research paper, peer reviewed and published in the new Smart Agricultural Technologies journal. The title is: *What really impedes the scaling out of digital services for agriculture? A Kenyan users’ perspective <https://www.sciencedirect.com/science/article/pii/S2772375522000016>. *The paper, attached, can be shared freely on CC BY basis. In summary, the study sought conceptual clarity on barriers to the success of digital services for agriculture as deployed by Startups, NGOs, Government etc. We examined the latent structure and patterns of association among such impediments as mentioned in the literature and perceived by end users. Quantitatively and qualitatively, we ascertained a three-factor structure comprising *(1) Technology Accessibility* *- digital skills, internet, devices, electricity ...* *(2) Service Discoverability - awareness, collaboration, one-stop-shop ..., * and* (3) Service Value Proposition **- usability, relevance, service affordability... *According to the study, the success of digital services for agriculture in Kenya (and similar services or similar settings) boils down to how practitioners and policy makers optimize interventions around these three dimensions. Discoverability and Value proposition co-varied more than with technology accessibility as they are more in the purview of the digital service provider (than technology accessibility). We also proposed a scale for measuring the impediments. We argued that public policy, one of our qualitatively generated themes, was indirectly covered in the three dimensions of the structure (that it is not necessarily a fourth dimension). Confirming or disconfirming this bit about public policy may be a topic for further research. Curious to know what KICTANET listers think of this ... My co-authors were Prof. Waema, Dr. Baumüller, Prof. Ndemo, & Dr. Omwansa Kind regards -- John Kieti Whatsapp: +254-735-764242 Twitter: @johnKieti <https://twitter.com/johnkieti> // LinkedIn: https://ke.linkedin.com/in/*kieti* <https://ke.linkedin.com/in/kieti> Blog: https://kieti.org The ordinary just won't do