Hi,

It was with a lot of interest that I read the statement from MCK and it is clearly the signs of a dying horse trying to remain relevant.

I believe a similar statement was made by the International Papyrus Scribes Association when the printing press was developed and earlier by the Tablet Scribes Council of Babylon when God used laser to etch the 10 commandments.

What we need MCK to first effect is to upgrade the degree courses on journalism back to a post graduate course from an undergraduate as it is easier to train a journalist than it is to train a teacher, doctor, accountant or traditional healer.

We need to understand that journalism is about journal which is a record of events which makes a doctor a journalist, an account a journalist and a lawyer a journalist by training they have acquired journalistic skills.

When you write in your diary you too are a journalist because you are a professional on your day.

So is one who prints or carries a journal a journalist?

A few years ago the various newspapers advertised for experts to start journalling about their professions which gave birth to columns by Mutahi Ngunyi and the like.  This was a clear acceptance by the former mass media establishments that journalism needs to attached to a profession.

MCK represents the old regime representing a dying activity by taking them on bloggers are allowing them an opportunity to remain relevant. 

We are now in the world of mass opinion based mass media where if you blog rubbish it will not sell unlike the one which MCK represents where to get to any useful information I must dig (read) through a lot of garbage.

Mass media has been democratized, long live the blogger.

Regards