Why is there an increase in the prevalence of Fake News recently?
Bending the truth for political gain is certainly nothing new - it’s propaganda, and the record of its uses stretch back to ancient times.
Octavian famously used a campaign of disinformation to aid his victory over Marc Anthony in the final war of the Roman Republic. In its aftermath, he changed his name to Augustus, and dispatched a flattering and youthful image of himself throughout the Empire, maintaining its use in his old age.
The rising trend of fake news during 2016 was very different to largely state controlled analogue modes of 20th-century propaganda. What we saw often here were small groups of people taking advantage of social media interaction and algorithms through creating hyperbolic articles around a major political event: the US Presidential election.
Propaganda and Internet fake news do, however, hold similarities: both are methods of distorting the truth for emotional persuasion, seeking to drive action. Although this action appears to be political, the motivation in the 2016 US election was not necessarily. Many creators of it were moreover looking for a path to quick dollars by distributing content and gaining an audience that would view advertising.
Before the Internet, publishing fake news and gaining an audience that could be monetized was nearly impossible for three reasons:
Distribution and cost: Distributing information on any kind of scale needed a prohibitively expensive logistics operation.
Audiences and trust: Building a large audience took much longer, and because it was expensive to acquire and built on trust of information, publishing fake news would be damaging to reputation and thus have economic consequences.
Law and regulation: Because it was expensive to distribute information, there were far fewer players. These abided by media law and could be regulated. Publishing fake news would likely end up with the publisher being sued.
But this gate of information exchange was unlocked around 2007, with the beginnings of the social media revolution. The creation of social networks like Facebook and Twitter allowed people to exchange information on a much greater scale than ever before, while publishing platforms like WordPress allowed anyone to create a dynamic website with ease.
What is the role of different categories of users in combating Fake News?
Governments, as one of the largest users of the internet, have a role to play. They can compel providers of social media to take action of fake news, illegal and misinformation shared in their platforms. In 2016, The German authorities are targeted Internet giants like Facebook, and plan to require them to take action against fake news posted on their sites failing which fines of up to 500,000 euros can be imposed.
In Britain, there is a parliamentary committee looking into the issue. The Singapore Government announced last month it is studying the matter and looks likely to introduce new laws. Why are governments stepping in, and will they succeed?
Is Fake News a manifestation of deeper societal issues and if so, are there ways of combating it other than resolving the societal issues?
Misinformation can be very difficult to correct and may have lasting effects even after it is discredited. One reason for this persistence is the manner in which people make causal inferences based on available information about a given event or outcome. As a result, false information may continue to influence beliefs and attitudes even after being debunked if it is not replaced by an alternate causal explanation. This hypothesis has been tested using an experimental paradigm adapted from the psychology literature on the continued influence effect and found that a causal explanation for an unexplained event is significantly more effective than a denial even when the denial is backed by unusually strong evidence. This result has significant implications for how to most effectively counter misinformation about controversial political events and outcomes. (Nyhan, Brendan; Reifler, Jason. Journal of Experimental Political Science, 2015. doi: 10.1017/XPS.2014.22)
We have Bloggers who are seen as influencers. Do they have a higher duty when communicating?
In the delivery of information, bloggers are required to be responsible morally and ethically. They can become agents of change and bring people to a better direction. With the ability to filter, search, and retransmit information with their own characteristics, bloggers have the ability to translate government language into a language that is easily understood by the public.
I believe that bloggers have an important role in fighting hoaxes because usually, the content written in blogs are personal and honest, based on personal experiences.
Before generating a content, bloggers need to analyze, read a lot of sources and include the news source. This will make the news traceable to the truth. Through their blogs, bloggers have a vast opportunity in offsetting the hoax news.
Best,