
Harry look at tourism - established, big players, proven players .... government spends tonnes of money marketing (KTB, Magical Kenya, Exhibitions etc etc) BPO has alot more potential compared to tourism, with alot less capex ... thats why serikali would market {it creates alot of jobs that would start at 15k per month ...} The issues is whats being done, is it working (for the providers), is it bringing investors etc etc Thanks On Mon, Feb 1, 2010 at 8:53 AM, Harry Hare <harry@africanedevelopment.org>wrote:
Good people, please help me out here. I sort of get confused with the BPO stuff, and especially the business models.
My take is, a BPO entity is a company offering business process outsourcing, right? It is also limited liability company, right? So, I would assume that the responsibility of marketing and attracting customers lies squarely on this entity. So where does the government come in?
And don't say that its because BPO forms part of the vision 2030, because one of the pillars of the vision is Financial Services and I have never heard the Kenya Bankers Association asking the Government to market its members and the sector abroad. Neither have I heard Kenya Association of manufacturers doing that. So this sorts confuses me.
Wouldn't it be more sustainable if the BPO sector worked on attracting business (and it does not have to be international I imagine) by packaging value as the offering? I tend to think Govt subsidies can be used to jump start a sector but are not sustainable to grow a sector. Govt subsidies are tied to political considerations and objectives which change with the government in power. You see, I need some education, don't I?
Good day all.
Harry (not Delano)
On 2/1/10 7:57 AM, "Edwin Onchari" <eonchari@kenyabposociety.or.ke> wrote:
Hi all,
The lack of business can and will be addressed on 2 fronts: 1. marketing - The Society is developing a model that will bear fruit mid-year (June/July) for key international markets (North America, UK) and throughout the year for the local market beginning this month (February). We are also developing marketing strategies for the EU market that is more targeting ITES operations. 2. Capacity- this includes what Charles is talking about, fiber, ease of doing business, but most important (especially for international clients) data security policy. This policy is being developed (requirements document) in collaboration with our partners in key markets and once information collection is complete, we'll develop a data security guideline for the industry and assist local players comply with this ahead of the June/July marketing initiative.
Kind regards,
Edwin M Onchari CEO- Kenya BPO Society +254-(0)720 755 951 eonchari@kenyabposociety.or.ke www.kenyabposociety.or.ke Blogs:
ustry.html
-----Original Message----- From: kictanet-bounces+eonchari=kenyabposociety.or.ke@
[mailto:kictanet-bounces+eonchari <kictanet-bounces%2Beonchari>= kenyabposociety.or.ke@lists.kictanet.or.ke ] On Behalf Of charles nduati Sent: Monday, February 01, 2010 7:45 AM To: eonchari@kenyabposociety.or.ke Cc: ke-internetusers@bdix.net; kictanet@lists.kictanet.or.ke Subject: Re: [kictanet] Kenyan BPO fails to snap up the subsidy, why?
hi all,
Nick has hit the nail right on the head
As JKUAT, we have also taken on this challenge and signed on with African BPO Academy and BCI to start offering BCI's certifications so that our graduates know what it takes to take Kenya where it ought to be in BPO space. give us the support by sending your staff for trainibg which we are also offering at Nairobi CBD.
regards
charles
On Fri, 29 Jan 2010 16:26 EET nicholasnesbitt wrote:
this biggest concern for this industry is the lack of business. not the lack of talent or the high costs. It's the cost of overcoming
http://kenyabposociety.blogspot.com/2010/01/discounted-medical-cover-for-ind lists.kictanet.or.ke perceptions,
reaching out to new prospects, convincing them that kenya is a worthwhile outsourcing destination. Marketing! Spreading the word.
I have just spent a week in the UK meeting with some of the largest
outsourcers in the world. They have never heard of Kenya as an outsourcing destination. Very interested now, but completely unaware. We stopped marketing Kenya as a BPO destination before we had built international recognition and credibility, which raises questions in these prospects' minds about our commitment as a country to making Kenya an outsourcing destination...
Nicholas A. Nesbitt Chief Executive Officer KenCall EPZ Ltd P.O. Box 27507 - 00506 Sameer Industrial Park, Mombasa Road Nairobi, Kenya
+254.20.660.2000 (office) +254.20.660.2222 (fax) +254.721.458.458 (cell) +253.733.458.458 (cell 2)
nnesbitt@kencall.com www.kencall.com
BEST Non-European Contact Centre 2008
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